MNTN

MARCH 12, 2024

Programmatic advertising and the tools that go along with it, like demand side platforms , have made it easier than ever for advertisers to access ad inventory across publishers and reach their target audience. But, what is a demand side platform and how does it work? What Is a Demand Side Platform?

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Ad Monsters

MAY 25, 2023

This includes details about ad placements, ad inventory, and pricing. Increased Revenue Opportunities: Streamlining SPO can ensure that publishers receive the highest bids possible for their ad inventory ultimately increasing ad revenue. draft, Ads.txt 1.1,

Ad Inventory 76

Ad Inventory Ad Tech Ad Exchange ROI 76

Brid.tv

FEBRUARY 26, 2023

However, to achieve a successful video ad monetization strategy, they need to know how to best optimize their ad inventory. While quality triumphs over quantity, essentially, more ads lead to more revenue. Here are some ways in which you can enable more space for ad placements and, in doing so, boost your revenue.

Header Bidding 52

Header Bidding Banner Ad Inventory Fill rate 52

Martech

MARCH 23, 2022

It offers an easy-to-use mediation platform to optimize ROI while reducing risk of first-party data leakage or working with players who have a conflict of interest. . The past year has seen a number of consolidations that have put mobile ad mediation offerings and creation studios with their own ad inventory under the same roof.

Mobile Ads 93

Mobile Ads Ad Inventory ROI Ad network 93

Smart-Hub

NOVEMBER 6, 2023

Programmatic Advertising: Complete Comparison When it comes to Return on Investment (ROI), programmatic advertising emerges as the frontrunner, offering superior results compared to direct advertising. Explore also this comprehensive guide on mastering ad operations. Programmatic Ads vs Direct Ads: Who Is The Winner?

Advertising 64

Advertising ROI Ad Exchange Non-Profit 64

Ad Ops Hero

JANUARY 25, 2021

Real Time Bidding (RTB) technology to trade the ad inventory on an impression basis through programmatic auctions. RTB technology helps the advertisers to bid on an impression and ad will be served on the publisher’s website if the bid is won. Real Time Bidding (RTB) is a part of programmatic media buying process.

Ad Exchange 52

Ad Exchange Ad Inventory Demand Side Platform Impressions 52

The Ad Tech Blog

APRIL 1, 2024

FAQs on Ad Tech Understanding ad tech can be complex, but answering some common questions can help demystify this crucial area of digital marketing: What is programmatic advertising? How does Google’s ad tech differ from traditional advertising? What Lies Ahead for Ad Tech?

Ad Tech 100

Ad Tech Machine Learning Ad Click Ad Targeting 100

Monetize More

JULY 19, 2022

This revolutionary technology, which traditionally takes place on the client side/browser, paved the way for publishers to maximize their revenue and generate the most income possible from their programmatic ad inventory. Site speed can become a slow killer in the long term especially with publishers having lots of ad inventory.

Header Bidding 98

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Ad Monsters

DECEMBER 21, 2023

With the help of Keith Candiotti, Founder and CEO of Optimera, we explored the concept of dynamic flooring in programmatic advertising, focusing on publishers’ strategies to maintain ad inventory pricing competitiveness in the open marketplace. Marketers must ensure ads are not just seen but viewable.

Header Bidding 59

Header Bidding Viewability CPM Impressions 59

Automatad Inc.

NOVEMBER 23, 2023

Advertising agencies, trading desks, and ad networks are great instances of ad tech providers. They optimize media buying and selling and connect advertisers to multiple supply sides to get high revenue and ROI. AdTech Ecosystem The integral platforms or intermediaries in adtech enhance ad space buying and selling.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

Digiday

NOVEMBER 8, 2022

downsizing the number of your trading partners) efforts with the launch of OpenPath , whereby the demand-side platform offers advertisers direct access to premium publishers’ ad inventory. million in ROI.”. “But million in ROI.”.

Demand Side Platform 66

Demand Side Platform ROI Ad Inventory Media 66

Martech Series

SEPTEMBER 12, 2022

SeaChange and Source Digital Partner to Jointly Boost the Value of Connected TV Ad Inventory with Web 3.0 Episode 134: Driving Marketing ROI- Tips and Best Practices with Mariana Cogan, CMO at People.ai. Bluehost Launches New Commerce Solutions for WordPress. Multiverse Engagement Services. Have a quick listen here !

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Machine Learning Marketing Audience MarTech 86

MNTN

SEPTEMBER 20, 2023

More Ad Inventory More platforms are adding ad-supported tiers than ever before. Even platforms who swore off advertising (coughNetflixcough) have joined the CTV ad circuit. These new ad offerings have expanded the industry, giving advertisers new opportunities to reach their customers.

Advertising 52

Advertising Ad Inventory ROI Video Ads 52

Martech

OCTOBER 19, 2022

This year programmatic digital display ad spending will hit $115.23 billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Was it the creative? Where it ran? When it ran? Who saw it?

Advertising 111

Advertising Marketing Ad Exchange Retail 111

MobileAds

DECEMBER 1, 2020

Since the CMP acts as a complete production unit, it helps the advertisers to create strong and personalized advertising to maximize the ROI. . DCO also means gaining better ROI. Step 2: The ad inventory of the website will be auctioned. Step 3: The ad tag belonging to a particular DCO campaign is served.

ROI 52

ROI Retargeting Impressions Audience 52

PubMatic

APRIL 8, 2022

But, according to the survey, six in ten publishers expect higher monetization to be one of the main benefits of a cross-screen video ad program. They cited additional advantages such as sales efficiency and data to prove ROI for advertiser clients. SSPs are Attractive Partners.

Video Ads 52

Video Ads Ad Inventory Mobile Ads ROI 52

Ad Monsters

FEBRUARY 28, 2024

Three places publishers c an incorporate AI an d automation into the buying process are inventory discovery, media pl an adjustments, an d perform an ce visibility. That way, publishers save advertisers the time — an d clicks — need ed to mine through interminable catalogs to find suitable products an d generate the highest possible ROI.

Machine Learning 64

Machine Learning ROI Cookies Media 64

AdvertiseMint

NOVEMBER 7, 2023

Whether it’s display ads, video ads, or mobile ads, publishers can choose from multiple ad networks to find the right fit for their ad inventory. With billions of ad impressions at stake, a robust ad network can be the difference between ad space filled to the brim or left languishing.

Ad network 40

Ad network Pop-Up Ad Space Ad Inventory 40

Martech

JUNE 29, 2022

It can help with the ROI of your marketing budget by providing data and insight about how, when, and where to allocate your spend. Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Domain spoofing imitates a premium website (e.g.,

Affiliates 99

Affiliates Marketing CPA ROI 99

Brid.tv

FEBRUARY 9, 2023

This is done by finding the appropriate ad monetization platform that connects the publisher of a website/app with advertisers looking to serve their video ads to the publisher’s users. In simple terms, video ad monetization is when publishers generate revenue from the video ad inventory they sell to advertisers.

Video Ads 52

Video Ads Header Bidding Viewability Fill rate 52

Digital Remedy

MARCH 31, 2023

The goal is simple: to get ad space on the most relevant channels to your target audience at the most optimal time — all for the least amount of spend. Ensure that your ad buys are delivering a solid ROI and expand your market size by choosing who you want to deliver your ads to.

Media 52

Media Ad Space Demand Side Platform ROI 52

Digiday

APRIL 11, 2023

For instance, brands can buy ad inventory at a national level — by region or by interest — to extend reach. Post-campaign, detailed measurements, including ROI studies and relevant performance metrics, help brands optimize future campaigns. Every addressable TV campaign is fully measurable, and results are reported.

Audience 52

Audience Brand Lift Impressions Manufacturing 52

Monetize More

OCTOBER 13, 2022

Dynamic Price Floor Optimization is the process of selling ads that involve setting a base price for the publisher’s ad inventory and then automatically fine-tuning the price for maximum yield. Best Price for your ad inventory. Bidders are keen on looking for the lowest prices in order to get the maximum ROI.

Header Bidding 52

Header Bidding Ad Inventory Impressions Cookies 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Digiday

OCTOBER 27, 2022

. “This includes guaranteed access to a certain set of potential parameters, and then page content that has a higher fidelity because we’re minimizing intermediaries in the ad inventory supply chain and this can better inform our modeling,” she explained. LiveRamp Tie-up.

Advertising 67

Advertising Demand Side Platform Conversion Audience 67

Monetize More

SEPTEMBER 20, 2022

ARPV can also provide insight into what types of ads work best for your business. One way to do so is by comparing average monthly expenditures with average monthly revenues, which will tell you whether or not you’re getting a good ROI. This is why tracking Average Revenue per Visitor matters. 3- Rewards & Loyalty Programs.

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A/B Testing Affiliates Ad Inventory Click Through Rate 52

Martech Series

OCTOBER 31, 2022

Publishers using Taboola Header Bidding generate incremental revenue from existing display ads inventory and to date, top publishers McClatchy, Ströer, iMedia and many others are already live. This helps publishers increase auction density across display ad inventory, resulting in a stronger and healthier display marketplace.

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Header Bidding Ad Inventory Native Advertising Finance 52

Smart-Hub

MARCH 19, 2024

Keep reading to learn more and discover how to monetize programmatic business and maximize your advertising ROI. Explore more details in our guide about the mastering ad operations. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! However, here are several common indicators for native ads: Engagement metrics (e.g.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Smart-Hub

OCTOBER 3, 2023

Ad Exchange vs. Ad Network: A Detail Comparison Criteria Ad Network Ad Exchange Principle of Work Aggregates ad inventory from publishers and connects advertisers to suitable placements. Facilitates real-time auctions where advertisers bid for ad impressions on various publishers’ sites.

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Ad Exchange Ad network CPC CPM 64

Monetize More

MAY 16, 2023

This has spurred growth in the use of supply-side platforms (SSPs) to manage ad inventory and make it available to demand-side platforms (DSPs) programmatically. Programmatic advertising has become increasingly popular in recent years, as it enables advertisers to target specific audiences with relevant ads.

Ad Inventory 52

Ad Inventory Entertainment Audience Advertising 52

Smart-Hub

AUGUST 23, 2023

million people taking action, and achieved a campaign ROI of 10:1, on a £1.2 Programmatic advertising is crucial for targeting specific audiences, to optimize ad campaigns in real-time, and achieve better results with their advertising budget, leading to improved ROI. The campaign reached 650,000 new prospects, resulted in 3.6

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

Smart-Hub

OCTOBER 15, 2023

Get a Consultation For Free Contact us High ROI Creating a new product or solution is always risky, but a ready-made white label solution guarantees high ROI. Receive Free Custom Deployment Calculation Start An ad exchange is a digital marketplace where advertisers and publishers meet to buy and sell inventory via real-time bidding.

Ad Exchange 52

Ad Exchange Ad Tech Non-Profit ROI 52

Martech

MAY 18, 2022

It leads across the board as the most popular and effective format with the highest ROI. Doubling video ad revenue with AdOps : MarTech’s daily brief unpacking helpful insights, news, and tips on how marketers can drive video ad RoI with AdOps. Learn more about video advertising.

Advertising 101

Advertising Video Ads CPM Viewability 101

Smart-Hub

OCTOBER 20, 2023

Thanks to a data-driven approach and real-time bidding, your ads are automatically served to the right audience. In this scenario, programmatic ad technology assists in purchasing ad inventories specifically designed for connected TV devices. By giving these ads an interactive touch (e.g.,

Advertising 52

Advertising Non-Profit Retargeting Ad Exchange 52

InMobi

JULY 15, 2016

Building responsive ads which automatically adjust to the different device sizes available in the market today is critical for flawless execution. Targeting the ad creative appropriately based on the device features supported is also important for maximizing ROI from the ad spend.

Rich Media 52

Rich Media Impressions Video Ads Ad Inventory 52

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Are Facebook Ads Programmatic? Are Google Ads Programmatic?

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Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Monetize More

SEPTEMBER 15, 2022

This is one of the reasons why some publishers prefer to use dedicated video ad servers. Video ad servers are designed to accommodate the latest in video ad unit types, giving publishers the flexibility to sell a wide range of video ad inventory types.

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