Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. Not really.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Smart-Hub

AUGUST 23, 2023

To attract new subscribers, The Economist embraced programmatic advertising and launched a campaign designed to grab the attention of readers – the campaign is now among the most successful programmatic display advertising examples. million people taking action, and achieved a campaign ROI of 10:1, on a £1.2

Advertising 52

Advertising Ad Exchange Brand Awareness Impressions 52

InMobi

JULY 15, 2016

Rich media ads allow brand advertisers to break through the clutter and engage the user with interactive creatives. Whether it is gamified ads, ads with parallax effects, or simple interaction based message reveals, rich media ads constitute 80 percent of in-app brand display advertising.

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Rich Media Impressions Video Ads Ad Inventory 52

Monetize More

OCTOBER 4, 2022

Publishers can deploy a variety of programmatic advertising solutions in their ad stack. These tips can help you determine which approach is best for your ad inventory: Refreshing Holiday Content. With the influx of traffic, comes the need to boost ad revenue. Here’s how publishers can maximize their Q4 revenue.

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Monetize More

MARCH 2, 2023

However, RTB is more focused on real-time auction-based bidding, whereas programmatic advertising leverages data and algorithms to automate the buying and selling of ad inventory. RTB offers granular targeting based on real-time data, while programmatic advertising relies on automated targeting based on audience profiles.

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Ad network Demand Side Platform Ad Inventory Ad Exchange 98

Clearcode

SEPTEMBER 11, 2023

A demand-side platform (DSP) is a piece of software that advertisers and ad agencies use when they want to buy ad inventory in an optimally streamlined manner across multiple ad exchanges and supply sources. In-game ads : These are ads placed within video games.

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Demand Side Platform Ad Exchange Impressions Ad Targeting 97

Smart-Hub

OCTOBER 24, 2023

This competition often leads to higher ad prices and increased revenue for publishers. Enhanced Ad Inventory Management Programmatic advertising systems assist in managing ad inventory more efficiently by ensuring that ad space is used effectively. How do you monetize web traffic?

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Advertising Click Through Rate A/B Testing Header Bidding 52