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Maximizing your B2B paid media ROI with alternative platforms

Martech

Concerned about ad placement? Review and understand Reddit’s different ad inventory options to ensure your ads appear in the right spaces. Watch: Maximizing your B2B paid media ROI with alternative platforms Here’s my full presentation from SMX Advanced. Find the right subreddits for your niche. Processing.

ROI 128
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Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

Advendio

Many retailers struggle with pricing strategies, audience targeting, and proving ROI, leading to inefficiencies that limit growth. This article explores actionable strategies to help retailers maximize ad revenue, optimize performance, and future-proof their retail media networks (RMNs).

ROI 52
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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Improved Efficiency and ROI Sustainable advertising practices often lead to more targeted, less wasteful campaigns, driving better engagement and returns on ad spend (ROAS).

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Programmatic Advertising: The Ultimate Guide

illumin

With programmatic advertising, brands can place ads in relevant channels and target the appropriate audiences for better results and improved ROI. Some must-know programmatic terms are: Demand-side platforms (DSP): Platforms that let media buyers automate and optimize digital ad space purchasing.

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AI-powered martech news and releases: October 3

Martech

The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Lemma , a platform for emerging media, launched Lemma Infibid, a new system for publishers to sell ad space. It also uses AI to help publishers set the best minimum price for their ads.

MarTech 73
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Audio advertising: the ultimate guide

illumin

The use of automated technology in buying and selling ad inventory has revolutionized the traditional process, making it faster, more efficient, and more targeted. With detailed analytics, brands can continuously refine their messaging and boost ROI. Diversifying your ad formats can also boost ROI.

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B2B Programmatic Advertising: Complete Guide for 2025

MNTN

By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI. In other words, its an automated buying platform that buys ad space through an ad exchange for a predetermined price.