WBD and TNT Sports Sell Out Roland-Garros Ad Inventory
Adweek
MAY 22, 2025
WBD and TNT Sports sell out Roland-Garros ad inventory as ad sales exec Jon Diament says more than 80 brands bought into coverage.
Amazon Prime Video Officially Sold Out of Black Friday NFL Ad Inventory
Adweek
OCTOBER 29, 2024
live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its Black Friday game between the Kansas City Chiefs. If you want your brand's commercial in Amazon Prime Video's Black Friday NFL coverage, start lining up in February. In a conversation at ADWEEK's Mediaweek, Amazon head of U.S.
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NFL Goes Long With Genius Sports, Extending Data and Tech Deal to 2029
Adweek
JUNE 11, 2025
NFL goes long with Genius Sports in extended data and tech deal as the company powers the league's sports betting data, stats, and Madden NFL Cast and gets more control of ad inventory through 2029
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CBS, WBD Sell Out Men’s March Madness Ad Inventory in Record-Breaking Fashion
Adweek
MARCH 8, 2023
Following 2022's record-breaking year, the ad sales teams at Warner Bros. Ahead of Selection Sunday on March 12, the NCAA Division 1 Men's Basketball Tournament's advertising inventory is "virtually sold out"--surpassing last year's $1 billion haul. Discovery and CBS have something new to dance about.
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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing
illumin
DECEMBER 3, 2024
As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.
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Bundling vs. Market Driven Pricing: The Ideal Path to Better Yield
Ad Monsters
DECEMBER 2, 2024
However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. For example, a broadcaster might offer ad spots during a high-profile NFL game but require advertisers to also purchase spots during reruns or reality TV shows. Punchline: the answer is both.)
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Here Are the Brands You’ll See During Amazon’s Black Friday NFL Game
Adweek
NOVEMBER 27, 2024
live sports and video sales, Danielle Carney, confirmed that the streamer sold out of ad inventory for its upcoming Black Friday. Amazon's Prime Video has its starting lineup of Black Friday NFL brand sponsors, and fans are about to be blitzed by shoppable deals. During ADWEEK's Mediaweek event a month ago, Amazon head of U.S.
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Infographic: The Super Bowl Just Keeps Getting Bigger
Adweek
JANUARY 30, 2025
Nearly 124 million viewers tuned in for Super Bowl 58, and brands shelled out $7 million for a 30-second ad to get in front of them. They're doing the same again for Super Bowl 59--in fact, they bought out Fox's in-game ad inventory before November.
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It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory
AdExchanger
MAY 9, 2023
Marketers and their agency and DSP partners have grown so focused on vanity media metrics, such as clickthrough rate (CTR), cost-per-click (CPC) The post It’s Time To Ditch The Junk Food Of Low-Quality Ad Inventory appeared first on AdExchanger. The media industry has a junk food problem.
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Netflix leans into ad-supported tier as subscriber growth surges
Martech
JULY 22, 2024
Netflix added eight million global subscribers in Q2, with its ad-supported plan gaining significant traction. The lower-priced tier now accounts for over 45% of new signups in markets where it’s available, signaling a potential shift in Netflix’s business model. Why we care. Are you getting the most from your stack?
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Netflix’s NFL debut capped a year of live sports tipping points for advertisers and streamers
Digiday
JANUARY 8, 2025
viewers, according to the Nielsen Big Data + Panel, while ad inventory sold out weeks in advance. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Netflixs Christmas Day NFL coverage was a hit among viewers and advertisers. Its two holiday games each drew an average of 26.5
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BuzzFeed, Culture Genesis to combine multicultural ad inventory to sell to advertisers
Digiday
JANUARY 29, 2024
This will increase the scale of Culture Genesis’ inventory, with access to BuzzFeed’s portfolio of multicultural brands like Cocoa Butter, Pero Like and HuffPost Voices. BuzzFeed, meanwhile, gets an ad sales partner to help sell its ad inventory. 2, 2023, bringing in $32.6 million for the quarter.
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For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory
AdExchanger
FEBRUARY 7, 2025
The post For This Sports Tech Platform, Selling Tickets Is Kind Of Like Selling Ad Inventory appeared first on AdExchanger. Media agency Elevate is using AI to try and answer that question with a solution for targeting specific sports and entertainment fandoms.
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US asks court to breakup Google ad businesses
Martech
MAY 7, 2025
Department of Justice is calling for Google to break up its digital advertising empire after a federal judge ruled the tech giant illegally maintained monopoly power in the ad exchange market. In a court filing on Sunday, the DOJ said Google should divest its AdX exchange, where ad inventory is bought and sold.
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Maximizing your B2B paid media ROI with alternative platforms
Martech
NOVEMBER 8, 2024
In B2B marketing, simply sticking to traditional channels may limit your potential. This article discusses strategies to help you better understand your audience, develop a clear and effective media plan and explore some overlooked platforms that can give your B2B marketing a fresh edge. Concerned about ad placement?
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Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing
illumin
APRIL 22, 2025
As the world increasingly embraces sustainable practices, industries across the board are rethinking how they operate, and digital marketing is no exception. Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape.
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The In-Game Ad Market is Expanding, One SDK At A Time
AdExchanger
OCTOBER 21, 2024
Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers.
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How WBD Scored Ad Wins Amid NBA All-Star Ratings Struggles
Adweek
FEBRUARY 25, 2025
Discovery's evp of advertising sales, the company sold out the entire weekend's ad inventory for NBA All-Star 2025 on TNT, truTV, TBS, Bleacher Report, The new NBA All-Star format drew mixed reviews from both viewers and players, but sponsors still bought into Warner Bros. Discovery's vision for the weekend.
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The New Marketing Mix: Why CMOs Are Refocusing on Owned Media Channels
Digital Ad Blog
MAY 26, 2025
As marketing budgets face increased scrutiny and external platforms become more volatile, chief marketing officers are re-evaluating their channel strategies. This recalibration is not merely tactical; it marks a return to foundational marketing principles: clarity of message, ownership of audience, and long-term value creation.
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Retailers have become premium suppliers of ad inventory
Digiday
MARCH 6, 2023
Greg Koerner, vice president of vertical sales, Experian Marketing Services Retail media is undergoing a significant transformation as first-party data collection and analysis develop. Retailers’ rich first-party data procured from audience sources has allowed them to become premium suppliers of ad inventory in a relatively short time.
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Gartner: Marketing budgets slashed in 2021
Martech
SEPTEMBER 2, 2021
Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. In fact marketing technology held steady as a percentage of overall budget (an increase of 0.4% hardly indicates strong growth). Why we care.
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10 Tips for Publishers: How to Increase Your Video Ad Revenue
Brid.tv
MARCH 12, 2025
While video advertising is one of the major revenue drivers for publishers, maximizing earnings requires more than just embedding ads into content. If you want to run instream video ads , having high-quality ad inventory is essential for maximizing ad revenue. So, let’s get started! No content? No problem.
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Amid political ad blitz, brands can hack the media landscape by Optimove
Martech
SEPTEMBER 18, 2024
And it is not just traditional ad spending. Brands will be pushed to either spend more than they want and/or optimize so they are smarter about their deployment of digital marketing strategies. This dominance is driving up costs and limiting ad inventory, especially in key battleground states.
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Google is getting in on the latest ad tech craze: curation
Digiday
NOVEMBER 4, 2024
“This is an important step for the open web because of how much ad inventory is transacted via Google’s pipes,” said Joe Root, CEO of Permutive, one of the ad tech companies working with Google to bring its vision of curation to life. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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CTV viewership rebounds to near pandemic-era levels
Martech
SEPTEMBER 18, 2024
Average daily hours of CTV viewing are up 5% year over year, according to the study, which draws on Wurl’s insights from more than 4,000 channels and 1 billion monthly viewing hours through its CTV marketing platform. As new streaming channels and services enter the market, there’s more competition for a viewer’s attention.
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AI-powered martech news and releases: October 3
Martech
OCTOBER 3, 2024
The C-suite continues to see marketing and sales as the areas where AI is providing the best ROI, according to a new Marketbridge survey. Oddly, only half saw the technology helping to create customer-facing content, which seems to be the most popular use by marketers.
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Amazon’s advertising acceleration drive includes a partnership program to reduce operational costs
Digiday
FEBRUARY 5, 2025
Related Insights The Programmatic Marketer Amazons DSP ambition: Becoming the primary DSP for advertisers Read More Amazon is poised to issue its full-year earnings today, a quarterly requirement that has helped market observers gauge the growing importance of the e-commerce giants advertising services.
DMP vs DSP: Differences and Similarities Explained
MNTN
OCTOBER 28, 2024
That, in turn, makes understanding the subtle differences between a DMP vs. DSP necessary to help you choose the right solutions to inform your marketing efforts. In turn, you can then use that information to create audience segments and engage in more personalized marketing efforts. What Is a Data Management Platform?
Supply Side Platform (SSP): What Is It & How Does It Work?
MNTN
JANUARY 22, 2025
A Supply Side Platform (SSP) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their available inventory (ad spaces) programmatically to various potential buyers, maximizing ad revenue in real-time bidding environments. Learn more about SSP vs DSP.
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Mastering the Curator Ecosystem: A Publisher’s Guide to Success
Ad Monsters
NOVEMBER 12, 2024
They aggregate and organize ad inventory from multiple publishers, making it easier for advertisers to reach their target audiences at scale. The core function of curators is to facilitate ad deals by connecting publishers with advertisers, ensuring efficient and effective ad placements.
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Marketers question TikTok ban refunds ahead of Supreme Court debate
Digiday
JANUARY 9, 2025
or get a lifeline from the Supreme Court is the latest plot twist in a whirlwind month thats left markets in a tailspin. With the apps future hanging by a thread, marketers are navigating murky waters, scrambling to make sense of what it all means for their plans. TikToks new ultimatum shutdown in the U.S.
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As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social
Digiday
DECEMBER 18, 2024
And although the influencer sector hasnt wanted for commercial growth in recent times , the marketing benefits of a creator partnership or influencer campaign have been largely restricted to channels like Instagram and TikTok. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
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Snap’s “walled garden” opens
illumin
AUGUST 9, 2024
announced it is collaborating with the media measurement company VideoAmp to integrate its full inventory through VideoAmp’s cross-platform planning solution. This means that advertisers now have broader access to Snapchat’s ad inventory thanks to Snap opening its first-party data to VideoAmp.
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Google unveils AI-powered advertising tools at Google Marketing Live
Martech
MAY 21, 2024
Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Performance Max campaigns can be used across all of Google’s ad inventory.
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TripleLift Expands Creative Leadership with Launch of Programmatic Pause Ads in Partnership with DIRECTV Advertising
Martech Series
JUNE 10, 2025
Marketing Technology News: MarTech Interview with Rob Rakowitz, Head of Marketing @ Vidmob Redefining the Creative Advertising Landscape This launch continues TripleLift’s track record of pioneering creative formats that deliver measurable outcomes. .
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Programmatic Advertising: The Ultimate Guide
illumin
SEPTEMBER 19, 2024
The benefits of programmatic advertising Programmatic advertising makes it easier for advertisers to access a broader ad space inventory and leverage effective audience targeting. Increased flexibility: Advertisers and buyers can make adjustments to ad campaigns transparently and flexibly.
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StreamGuys’ Programmatic Ad Services Help Radio Broadcasters Maximize Monetization
Ad Tech Daily
JULY 28, 2022
Managed service assists mid-market and small broadcasters in filling unsold ad inventory, increasing revenue, and generating profit from their live streams and podcasts.
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Demand Path Optimisation Survey: Aligning Publisher and SSP Goals
Relevant-Digital
MAY 11, 2025
The efficiency of the digital advertising market does not depend solely on advertisers' optimisations. Publishers must also actively participate in how their ad inventory is distributed and monetised.
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How B2B Marketers Can Adapt to Industry Changes
Basis
FEBRUARY 21, 2024
Read on for the insights B2B marketers need to foster deeper connections in this relationship-based industry. Social media has become the most effective channel for driving B2B revenue: In 2023, 60% of US B2B marketers ranked it as their preferred option, followed by content marketing.
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Surviving the CPM Slump: Why Deep Audience Insights Are CTV’s Best Bet
Ad Monsters
NOVEMBER 29, 2024
In addition to the prevalent economic factors and overall ad budget constraints, market dynamics and technological advancements in the streaming landscape also drive the scrutiny and downward pressure on CPMs. The rapid rise of CTV platforms has led to a surge in available ad inventory.
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Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI
Advendio
APRIL 14, 2025
For retail media monetization to succeed, retailers must go beyond simple display ads and focus on an integrated, data-driven ad ecosystem. Successful retail media networks incorporate: Display & Video Ads → On product pages, homepages, and checkout screens. Ready to Scale Your Retail Media Revenue? Contact us today.
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Marketing Technology Highlights of The Week: Featuring Salesloft, Quantcast, Rollworks, Folloze and More!
Martech Series
SEPTEMBER 12, 2022
And can marketers drive more impact with features such as this? But no matter what growth stage your company is at, it boils down to understanding your market and the market opportunity, and evaluating which marketing levers you should pull to enable short-term success while building toward the company’s long-term vision and goals.
Expanding marketplaces are improving inventory sales and purchases for publishers and marketers
Digiday
MAY 12, 2023
Register for free to watch more of the discussion and learn about the steps one global marketplace is taking to improve the functionality of buying and selling ad inventory. The buying and selling of ad inventory are ever-evolving processes. Continue reading this article on digiday.com.
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Audio advertising: the ultimate guide
illumin
JUNE 18, 2025
Here’s your quick, handy guide to adding audio to your marketing mix. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades. 75% of listeners clicked on an ad if it was blended seamlessly with the type of audio they preferred. billion by 2027.
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