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Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

App marketers today have various channels at their disposal. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization.

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Why we care about performance marketing

Martech

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

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Your Cost Per Action Campaigns Aren’t Protected from Ad Fraud — Here’s Why

Martech Series

This model uses a performance-based approach as a metric for ad-campaign conversions. As a result, every marketing effort is tied to a dollar amount that determines the value of a lead. Unusual increase in affiliate or publisher attribution sales. How to protect your business ad fraud.

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2023 New Year’s Resolutions for New Publishers – MEME Edition

Monetize More

Use header bidding: Header bidding is a technique that allows multiple advertisers to bid on ad inventory in real time, leading to higher ad revenues. Foster relationships with advertisers: Building strong relationships with advertisers can lead to long-term, lucrative partnerships.

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Zeropark Review: Is it worth joining in 2022?

Lemonads

However, with so many new advertising networks appearing on the market, is Zeropark still a good choice in 2021? Zeropark is one of the classic ad networks with the standard set of pop, push, in-page push, and domain redirect traffic. It lets you place your ads under keywords on thematically related websites.

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8 App Monetization Strategies for Your App (And How to Pick the Best One)

Brid.tv

App Monetization Trends in 2023 8 Best Mobile App Monetization Strategies In-App Purchases Freemium Model In-App Advertising Premium Subscriptions Pay Per Download Affiliate and Sponsorships App Data Monetization Hybrid Model How to Choose the Best App Monetization Strategy for Your App What Type of App Do You Have?

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Average Revenue Per Visitor: The money making KPI

Monetize More

The average revenue per visitor (ARPV) measures the gross revenue generated by the website each time a visitor lands on a page be it through ad clicks, affiliate links, etc. Gross revenue sources include all channels from Affiliate links to blog & newsletter sign ups. Or maybe they’re email marketing campaigns?