Ad Inventory Ad network Affiliates Marketing 
RevX
NOVEMBER 7, 2022
App marketers today have various channels at their disposal. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization.
Lemonads
FEBRUARY 14, 2021
From the companies advertising their products to the platforms that specialize in selling ad spots and consumers themselves, the entire ecosystem is transitioning to a fully digital state. Ad networks are at the center of it all because these platforms simplify the process while creating a safe environment for all stakeholders.
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Lemonads
AUGUST 14, 2020
In addition to the size of the market, the statistics above also indicate the number of options advertisers have available to promote products and services. Needless to say, there are dozens of digital channels to choose from and hundreds of different ad formats that allow you to connect with your target audience.
Automatad Inc.
DECEMBER 1, 2023
Here are several common monetization methods for a fitness website, viewed from the perspective of a website publisher: Advertising: Incorporating various types of advertising on the website, such as display ads, banner ads, or native advertisements. Advertisers are also willing to pay higher eCPM for your ad inventories.
Monetize More
MAY 20, 2023
This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?
Martech Series
SEPTEMBER 13, 2022
This model uses a performance-based approach as a metric for ad-campaign conversions. As a result, every marketing effort is tied to a dollar amount that determines the value of a lead. Unusual increase in affiliate or publisher attribution sales. How to protect your business ad fraud. Use ads.txt file.
Smart-Hub
OCTOBER 24, 2023
Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. This competition often leads to higher ad prices and increased revenue for publishers. Targeting: Refine audience targeting to match user interests.
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