RevX

NOVEMBER 7, 2022

App marketers today have various channels at their disposal. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization.

Affiliates 52

Affiliates Ad Inventory Demand Side Platform Ad Exchange 52

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Affiliates 100

Affiliates Marketing CPA ROI 100

Martech Series

SEPTEMBER 13, 2022

The downside is the inability to measure the effectiveness of each ad campaign—especially if you’re running ads on multiple channels simultaneously. A sustainable solution to this is the CPA advertising model. CPA stands for Cost Per Action, meaning advertisers get charged only when a user performs an action.

CPA 64

CPA Affiliates Conversion Retargeting 64

SODP

MAY 22, 2023

Publishers generate revenue by selling ad space on their platform to advertisers who bid on relevant metrics such as audience demographics. While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising.

Ad Exchange 52

Ad Exchange Ad Space Demand Side Platform Audience 52

Smart-Hub

JANUARY 2, 2024

This is the option where you make money posting ads to benefit users and earn money from your website with a high optimization level, positively affecting reputation and revenues. We will also focus on sponsored and affiliate promotions. These are also ad strategies with potential high profits.

Ad Exchange 60

Ad Exchange CPC CPM Affiliates 60

Lemonads

FEBRUARY 14, 2021

However, we’re also aware that the only way to find the best ad network for your next project is to know how these platforms work, which ad formats are available, and the potential price schemes at your disposal. In simple terms, ad networks help publishers sell their ad inventory to interested advertisers in a safe and structured way.

Ad network 52

Ad network Pop-Up Affiliates CPA 52