Ad Exchange Ad Inventory Affiliates Marketing 
RevX
NOVEMBER 7, 2022
App marketers today have various channels at their disposal. Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization.
AdvertiseMint
OCTOBER 24, 2023
A Demand Side Platform (DSP) is a platform that allows advertisers to buy advertising space automatically across multiple ad exchanges, optimizing their reach towards a specific target audience in real-time. As users visit websites, apps, or other digital platforms, available ad spaces or impressions are sent to the ad exchange.
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Martech Series
SEPTEMBER 13, 2022
This model uses a performance-based approach as a metric for ad-campaign conversions. As a result, every marketing effort is tied to a dollar amount that determines the value of a lead. Unusual increase in affiliate or publisher attribution sales. How to protect your business ad fraud.
Monetize More
DECEMBER 29, 2022
Use header bidding: Header bidding is a technique that allows multiple advertisers to bid on ad inventory in real time, leading to higher ad revenues. To boost ad revenue, sign up to Ad Exchange or become our premium publisher. This will help you make informed decisions about how to monetize your content.
SODP
MAY 22, 2023
Publishers generate revenue by selling ad space on their platform to advertisers who bid on relevant metrics such as audience demographics. While publishers can sell their ad inventory directly to advertisers, the most common method is via programmatic advertising.
Monetize More
MAY 20, 2023
This post was most recently updated on May 25th, 2023 Google’s ad network, AdSense, is a market leader in ad monetization. Almost every successful publisher uses AdSense , or at least starts with it and progresses to Ad Exchange. However, what do you do when you can’t use the network to monetize your traffic?
Smart-Hub
JANUARY 2, 2024
This is the option where you make money posting ads to benefit users and earn money from your website with a high optimization level, positively affecting reputation and revenues. We will also focus on sponsored and affiliate promotions. These are also ad strategies with potential high profits.
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