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Programmatic DSPs Vs Affiliate Networks: A Look at the Inner Workings

RevX

Here we consider the difference between Demand Side Platforms (DSPs) and affiliate networks when deciding how to invest advertising budget. We examine both channels with a lens of transparency, ad fraud, brand safety, targeting, and optimization. The internet is a huge place with millions of ad inventories.

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Why we care about performance marketing

Martech

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. the New York Times) to sell fake ad inventory. Domain spoofing imitates a premium website (e.g.,

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Your Cost Per Action Campaigns Aren’t Protected from Ad Fraud — Here’s Why

Martech Series

Unusual increase in affiliate or publisher attribution sales. Affiliates or publishers are always looking for ways to trick the attribution system. To do this, they’ll often use various ad fraud techniques to mimic the required human action to complete the process.

CPA 64
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2023 New Year’s Resolutions for New Publishers – MEME Edition

Monetize More

Use header bidding: Header bidding is a technique that allows multiple advertisers to bid on ad inventory in real time, leading to higher ad revenues. Foster relationships with advertisers: Building strong relationships with advertisers can lead to long-term, lucrative partnerships.

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Zeropark Review: Is it worth joining in 2022?

Lemonads

They have to offer years of experience in managing campaigns and building a solid, functional platform that is convenient for both beginners and experienced affiliates. Pops which work with the CPV (cost-per-view) model are ads appearing in a new tab in a desktop browser and a new window in the case of mobile traffic.

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8 App Monetization Strategies for Your App (And How to Pick the Best One)

Brid.tv

App Monetization Trends in 2023 8 Best Mobile App Monetization Strategies In-App Purchases Freemium Model In-App Advertising Premium Subscriptions Pay Per Download Affiliate and Sponsorships App Data Monetization Hybrid Model How to Choose the Best App Monetization Strategy for Your App What Type of App Do You Have?

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Average Revenue Per Visitor: The money making KPI

Monetize More

The average revenue per visitor (ARPV) measures the gross revenue generated by the website each time a visitor lands on a page be it through ad clicks, affiliate links, etc. Gross revenue sources include all channels from Affiliate links to blog & newsletter sign ups. Visits here don’t equal the number of visitors.