VideoWeek

MAY 24, 2024

In this week’s Week in Review: ITV makes layoffs in entertainment division, Sky creates a new role to head up advertising, and WPP signs another major AI deal. The job cuts are expected to focus on ITV’s media and entertainment unit, home of its streaming and broadcasting operations. Read more on VideoWeek.

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Adtelligent

OCTOBER 6, 2021

Programmatic advertising is the process of buying/selling ad inventory in real-time through automated bidding exchanges. Monetizing ad units requires a Supply-side platform or SSP. A platform that helps publishers to oversee all of the automated ad sales and related processes. Control your inventory from one place.

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Brid.tv

SEPTEMBER 5, 2022

We now often have video meetings at work, attend virtual classes in school, and stream around 300 minutes of videos a day for entertainment. You can have the most entertaining content out there, but nobody is going to watch it if they have to wait for the video to buffer every few seconds. Table of Contents. Lag-Free Streaming.

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Brid.tv

JANUARY 15, 2023

VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. comes with a proprietary video ad network , Brid.TV With it, publishers can sell ad inventory to high-quality demand sources, access detailed ad analytics , optimize ad yield, and more.

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Brid.tv

JUNE 12, 2023

VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. Aside from the video platform, TargetVideo comes with a proprietary video ad network , TargetVideo Premium Ad Marketplace. It comes with ad server integrations and a secure paywall.

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Brid.tv

AUGUST 31, 2022

Campaign Pushing — After that, the platform will match and distribute your ads to the appropriate audience. Ad Displaying — The OTT platform and the ad server will communicate with these ad tags to know which ad to display. As you can see, the OTT market’s massive potential is only going to keep growing.

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VideoWeek

DECEMBER 15, 2023

Perion Acquires DOOH Company Hivestack for $100 Million Ad tech firm Perion has acquired Hivestack, a digital out of home (DOOH) advertising business, for $100 million in cash. Both companies will assess brand safety and suitability on YouTube Shorts videos, ensuring the associated ad inventory meets GARM standards.

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VideoWeek

OCTOBER 7, 2022

“In programmatic advertising, premium inventory access is drawing almost equal excitement,” said the report. “The growing availability of premium CTV ad inventory through demand-side platforms (DSPs), versus buying CTV ads directly with streaming platforms, is likely driving this excitement.”

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VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. Disney Grows Revenues and Ad-Supported Streaming Base Disney revenues rose by 6.3 percent YoY.

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VideoWeek

JUNE 13, 2025

Uber Advertising Makes Journey Ads Available Programmatically in Europe Uber Advertising, the transport company’s ads sales business, announced that its premium Journey Ads inventory can now be purchased programmatically across European markets.

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