Martech Series

JULY 7, 2022

Strategic addition will help to accelerate adoption of Beachfront’s sell-side ad serving and decisioning technology with media companies. This new addition is part of Beachfront’s larger expansion plans across several departments of the company.

Ad Server 87

Ad Server MarTech Media Marketing 87

Paleo AdTech

DECEMBER 10, 2023

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform.

Media 52

Media Header Bidding Ad network Cookies 52

VideoWeek

AUGUST 17, 2022

Mediaocean, a US omnichannel ad tech business, had today announced a deal to buy Imposium, a production tech company which specialises in dynamic video personalisation. Mediaocean already uses Imposium’s tech within Flashtalking, an ad server and creative personalisation business it acquired last year.

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Ad Server Ad Tech Entertainment Media 64

Digiday

MARCH 28, 2023

Meredith, by contrast, was the home to publications on the other end of the spectrum, publications like People and Entertainment Weekly that cannot just go dark to ease the integration process. In all, the company needed to unify the ad tech powering more than 40 publications. “We People goes live all the time.

Food 66

Food Ad Server Entertainment Ad Tech 66

Unruly

APRIL 12, 2022

The concept of first ad slot targeting is not new. Brands that want their advertisements as close to the entertainment as possible have long been able to do so – thus maximizing brand awareness and their media investment. It’s all thanks to a custom technical setup we’ve established with a leading ad server within the platform.

Ad Server 52

Ad Server Entertainment Brand Awareness Audience 52

Martech

OCTOBER 25, 2021

“The video player was fully controlled by the ad networks and implemented on our sites as a 1×1 tag,” explained Dinesh Joshi, AVP and Head of Ad Monetization and Strategic Partnership at Jagran. “We We experienced very high discrepancies between our ad server and the network ad server, which was a consistent issue.”.

Video Ads 113

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Paleo AdTech

MAY 10, 2022

In this entertaining episode, Brian focuses on his experience at Right Media, which extended from 2004 through its sale to Yahoo in 2007, the year he co-founded AppNexus. AppNexus was folded into Xandr and is now pending a sale to Microsoft , a long-time AppNexus partner. In 2004, Brian joined the RM team as an engineer.

Media 40

Media Ad Server Ad network CPA 40

Paleo AdTech

DECEMBER 10, 2023

In pursuit of that they built an underlying mobile and video ad server … ” Matt joined Joe for a bit running business development and client teams at MediaMath before hooking up with the influential consulting-cum-connections business with a similar name, MediaLink. TransUnion acquired Neustar for a reported $3.1

Media 40

Media Ad network Ad Server Entertainment 40

Paleo AdTech

MARCH 8, 2022

.” Carving out some space in an office belonging to his father’s other business, consulting for e-commerce sites , Casale Media hired six engineers, built a “primitive ad server” and worked hard on a more publisher-friendly buying platform. Andrew Casale entertaining the Index Exchange troops.

Media 52

Media Header Bidding Ad network Cookies 52

Martech Series

JUNE 10, 2022

Due to the partnership, VlogBox is now capable of running ER VAST tags smoothly, which means the company and its publishers can use the tags via the applications or SDK in order to directly connect to specific advertisers that utilize ER as their primary ad server.

Advertising 72

Advertising Ad Server Video Ads Impressions 72

Digiday

APRIL 16, 2023

The move confirms earlier reports that the industry’s largest independent supply-side platform is entertaining the prospect of deviating from its traditional route to market. SpringServe, our video ad server, is the foundation for ClearLine. That’s correct.

Demand Side Platform 66

Demand Side Platform Advertising Ad Tech Ad Server 66

Paleo AdTech

JULY 6, 2022

In pursuit of that they built an underlying mobile and video ad server … ” Matt joined Joe for a bit running business development and client teams at MediaMath before hooking up with the influential consulting-cum-connections business with a similar name, MediaLink. TransUnion acquired Neustar for a reported $3.1

Media 45

Media Ad network Ad Server Entertainment 45

Monetize More

JUNE 28, 2022

This disparity is also evident across genres; for example, gaming apps earn roughly $22k per day, whereas entertainment applications earn only $3090. Ad revenue from mobile games. Your compensation is normally calculated by measuring the ad clicks from your site as the publisher. Related Read: [link].

CPM 52

CPM Impressions CPC CPA 52

VideoWeek

DECEMBER 20, 2022

The word game craze will continue strong into 2023 with more companies getting in on the trend and introducing new daily games that provide quick entertainment for a shorter attention span that utilise punchy, contextually relevant content. As video advertising continues to evolve at a rapid pace all eyes are on CTV as we move into 2023.

Cookies 126

Cookies Audience Media Ad Tech 126

Digiday

JUNE 13, 2022

A June 13 article on the news wire service cited unnamed sources and noted how the EU’s competition body is “looking into Google’s requirement that advertisers use its [demand-side platform] services Display & Video 360 and Google Ads to buy YouTube ads.”

Cookies 63

Cookies Demand Side Platform Ad Tech Education 63

Ad Monsters

FEBRUARY 13, 2023

As the paid media ad ops, tagging, and trafficking lead, she manages the paid media pixels across all pages and trafficking all in-house campaigns within their ad server. Where do you hope to see Black professionals in ad tech in the future?

Ad Tech 105

Ad Tech Media Ad Ops Ad Server 105

Lemonads

AUGUST 5, 2020

Many of their largest partners are news and media publishers such as CNN , US Weekly , MSN , WSJ , and The Guardian , but they also work with lots of more niche sites including sports, entertainment, finance, health, and technology.

Native Advertising 52

Native Advertising Advertising CPC Ad Server 52

Digiday

DECEMBER 13, 2022

As detailed in the explainer video below, pod bidding would not only permit advertisers to bid to have the first or last ads airing in an multi-ad break (called a “pod”) but also would allow streaming services to dynamically divvy up their ad breaks in a way that could enable them to maximize ad revenue without expanding ad volume.

Demand Side Platform 66

Demand Side Platform Audience Ad Server CPM 66

VideoWeek

DECEMBER 15, 2023

Perion Acquires DOOH Company Hivestack for $100 Million Ad tech firm Perion has acquired Hivestack, a digital out of home (DOOH) advertising business, for $100 million in cash. “Ad-based product tiers are an important part of the solution here.” billion, according to Bloomberg. per month, rising by €50 over the past year.

Ad Tech 52

Ad Tech Media Agency Retail 52

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

APRIL 26, 2024

The research showed that the UK digital ad market grew 11 percent YoY, reaching £29.6 percent, revealing the appetite among advertisers to capitalise on growing engagement in online entertainment, and its associated digital ad formats. Schwecke previously served as Head of Sales at Seven.One Entertainment Group.

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VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52

VideoWeek

JUNE 16, 2023

The founding members (including Vevo, Scripps and Chicken Soup for the Soul Entertainment) offer over 2,200 independent streaming touchpoints, according to the ISA. Twitch Scraps New Ad Rules After User Backlash Twitch has reversed new advertising rules one day after their implementation. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

MNTN

FEBRUARY 9, 2024

As more viewers cut the cord from cable and satellite and begin to rely on streaming for their TV entertainment, advertisers will get more access to their target audience which they can serve highly relevant, targeted ads. Viewer-adoption of Connected TV is high and continues to grow. How Does Connected TV Advertising Work?

Advertising 98

Advertising Marketing Retargeting CPA 98

Brid.tv

JANUARY 9, 2023

Whether it’s entertainment, education, or business, online videos are reshaping the way we spend our time. For instance, if ads are enabled, the player will also send an ad call to the publisher’s ad server. The online video industry is booming. But what is VOD exactly and how can it help you scale your business?

Audience 52

Audience Education Video Ads Ad Server 52

Brid.tv

DECEMBER 20, 2022

App developers and publishers sell their ad inventory to buyers, i.e., brands and advertisers to generate revenue. In-app advertising is especially popular in gaming apps, social media apps, and entertainment and streaming apps. A user opens an app, sees an ad, and the publisher receives money from the advertiser for showing said ad.

Advertising 54

Advertising CPM Mobile Ads CPC 54

VideoWeek

NOVEMBER 3, 2023

Brings Video-Level Data to Equativ’s Ad Server Equativ, a French ad tech firm, has announced a partnership with IRIS.TV, a contextual targeting business. The deal brings IRIS.TV’s video-level data to Equativ’s ad server, supply- and demand-side platforms.

Ad Tech 98

Ad Tech Ad Server Media Agency 98

Clearcode

APRIL 21, 2023

This can include news articles, educational material, as well as video entertainment and live sporting content. This can include news articles, educational material, as well as video entertainment and live sporting content. When a publisher puts ad space up for sale, advertisers make offers to buy this space.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

JUNE 26, 2023

Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility. Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Brid.tv

JANUARY 15, 2023

VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. It comes with ad server integrations and a secure paywall. This allows the player to begin streaming the video for the user. Who Are VOD Platforms For? So who actually needs VOD platforms?

Audience 52

Audience Video Ads Ad network Ad Server 52

Digiday

MARCH 7, 2023

Check out all of the 2023 Digiday Video and TV Awards winners below and learn more about the winning programs, why they were selected as winners and critical learnings from each. You can also download the complete guide here.

Fashion 69

Fashion Ad Server Entertainment Audience 69

Clearcode

FEBRUARY 25, 2022

The organization’s purpose is to deliver entertainment services to consumers in a harmonious standard and take care of all the technical aspects. How Do Hybrid Broadcast Broadband TV Ads Work? The broadcaster sends a message to the app announcing that an ad placement opportunity is near. The app preloads the ad.

Advertising 52

Advertising Ad Server Banner Geo targeting 52

Brid.tv

JUNE 12, 2023

VOD streaming is widely used across industries, with media and entertainment taking up the biggest share of the market. It comes with ad server integrations and a secure paywall. This allows the player to begin streaming the video for the user. Who Are VOD Platforms For? So who actually needs VOD platforms?

Video Ads 40

Video Ads Audience Ad network Ad Server 40

Martech Series

OCTOBER 6, 2022

AFRO TV, EPIX, It’s Real Good TV, Kabillion, ToonAVision, and TV One Now Utilize Beachfront And Canoe For Unified Ad Serving and Service Assurance Across CTV And Traditional Set-Top Box TV. Marketing Technology News: MarTech Interview with Ivan Ostojic, Chief Business Officer at Infobip.

Ad Inventory 78

Ad Inventory Ad Server eCommerce MarTech 78

VideoWeek

JANUARY 27, 2023

The past few years we have been focused on building a complete, proprietary ad server for the entire Walt Disney Company,” said Disney Media and Entertainment Distribution CTO Aaron LaBerge. That Ad server is now powering Hulu and is at the heart of the ads on Disney+.”

Ad Tech 59

Ad Tech Media Ad Server Agency 59

Digiday

FEBRUARY 14, 2023

PlayStation & MOCEAN The Woo Best Ad Tech Innovation Ampersand & Hill’s Pet Nutrition Curastory Extreme Reach, Diversity in Ad Creative, launch of first-ever, at-scale report Introducing CTV Ad Enhancements by Sharethrough Mars, Incorporated and Realeyes – Using Attention AI To Predict Real-World Outcomes MiQ & iProspect – Hilton’s (..)

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

VideoWeek

NOVEMBER 17, 2023

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” Amazon said in a statement. Publica Brings “TV-Like” Ad Buying to Vevo Publica, a CTV ad server, has partnered with Vevo, a music video hosting service.

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