SODP

JUNE 27, 2023

While publishers will rely on supply-side platforms (SSPs) to facilitate the sale of their advertising inventory, without demand-side platforms (DSPs) these transactions wouldn’t be possible. What Is a Demand-Side Platform (DSP)? How Does a DSP Work?

Demand Side Platform 52

Demand Side Platform Ad Inventory Ad network Ad Exchange 52

Ad Ops Hero

MARCH 25, 2023

Multiple platforms exist for programmatic, such as sell-side platforms (SSPs) and demand-side platforms (DSPs), allowing advertisers to buy ad inventory across an open network of platforms. This platform encompasses both DSPs and ad exchanges. Demand-side platform.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

MNTN

MARCH 14, 2024

Demand-side platforms (DSPs) are similar to SSPs, with one key difference—DSPs are made for marketers and work from the other end of the business transaction. Real-Time Bidding (RTB) Interface : Most SSPs support RTB, enabling ad inventory to be sold through live, automated auctions. Is Google a Supply Side Platform?

Ad Inventory 52

Ad Inventory Demand Side Platform Ad Exchange Ad Space 52

Basis

JULY 26, 2022

A Demand Side Platform (DSP) is an automated ad buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. I’ve heard of a SSP.

Ad Exchange 52

Ad Exchange Advertising Demand Side Platform Ad Inventory 52

Automatad Inc.

NOVEMBER 23, 2023

AdTech streamlines the ad buying and selling process as it becomes more complex with competition. The elements of the adtech domain, such as ad servers , ad networks , ad exchange , DSP , SSP , real-time bidding , etc., It provides a way for better ad campaigns and higher yields in website monetization.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

RevX

APRIL 5, 2022

Finding the right Demand Side Platform (DSP) for your needs is not easy, but it's crucial to running successful digital marketing campaigns. To help you better analyze the capability of different Demand Side Platforms, we are dividing this article into two parts. What are you trying to accomplish?

Demand Side Platform 52

Demand Side Platform Machine Learning Rich Media Audience 52

Martech Series

NOVEMBER 20, 2022

Surveys show that programmatic advertising will only become more valuable with time as AdTech companies and agencies introduce new ways to make processes more efficient. This article is a must-read to ensure that your brand can take full advantage of programmatic ads. Other components are Ad Networks and Ad Exchanges.

Data Management Platform 88

Data Management Platform Advertising Ad Exchange Demand Side Platform 88

SODP

MAY 30, 2023

Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? What Is an Ad Exchange?

Ad Exchange 64

Ad Exchange Ad Inventory Ad network Ad Space 64

Clearcode

APRIL 26, 2023

Key points Demand-path optimization (DPO) and supply-path optimization (SPO) are processes designed for organizing an efficient path to an ad inventory from both ends, publishers and advertisers. Supply-path optimization (SPO) is when demand-side platforms (DSP) try to improve the path to ad inventory.

Ad Inventory 69

Ad Inventory Demand Side Platform Non-Profit Impressions 69

AdvertiseMint

OCTOBER 24, 2023

The website sends the user’s information and the available ad space details to an ad exchange. This exchange then evaluates the user data and matches it with the criteria set by advertisers on demand-side platforms. An auction process begins when a user visits a website with display advertising.

Media 52

Media Demand Side Platform Data Management Platform Ad Space 52

TechCrunch Ads

MAY 26, 2022

“The CMA is assessing whether Google’s practices in these parts of the ad tech stack may distort competition. “The CMA is also concerned that Google may have used its publisher ad server and its DSPs to illegally favour its own ad exchange services, while taking steps to exclude the services offered by rivals.”

Ad Server 106

Ad Server Ad Exchange Demand Side Platform Ad Targeting 106

Paleo AdTech

DECEMBER 10, 2023

” Sonar eventually merged with DoubleClick’s other media business, with Wise leading, and he and Walrath pitched a vision for an ambitious ad exchange that has some conceptual sympathy with Jeff Green’s first business, AdECN (sold to Microsoft in 2007). for three years, leading its ad tech efforts from NYC.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

InMobi

SEPTEMBER 11, 2019

When selecting a demand-side platform (DSP) for your programmatic campaigns, should you choose an omnichannel DSP or a more specialized DSP? In the world of online advertising, what is a DSP and why would brands and agencies use one? This gives advertisers the ability to buy media across multiple ad exchanges.

Demand Side Platform 52

Demand Side Platform Ad Exchange Impressions Machine Learning 52

Clearcode

MARCH 1, 2022

In simple words, supply-path optimization (SPO) is the process of finding the shortest and most profitable path to ad inventory for demand-side platforms. Demand-side platforms (DSP) use real-time algorithms to set bids with the shortest and most effective paths to the impressions they want to buy.

Header Bidding 52

Header Bidding Ad Exchange Impressions Demand Side Platform 52

Martech

MARCH 15, 2022

Adtech includes various tools and technologies that help advertisers, agencies, and brands achieve greater efficiency, targeted reach, and real-time analysis and optimization. Ultimately, adtech is a set of technologies and platforms brands and agencies can use to optimize their advertising operations. Demand-side platforms.

First-Party Cookies 113

First-Party Cookies Cookies Impressions Ad Exchange 113

Clearcode

JULY 13, 2023

Supply-side platforms (SSPs) and ad exchanges form the backbone of the online advertising industry, streamlining the process of digital ad selling and ad buying. It automates the selling process, connecting publishers to multiple ad exchanges and demand-side platforms (DSPs).

Ad Exchange 72

Ad Exchange Header Bidding Ad Space Ad Inventory 72

InMobi

JUNE 5, 2018

Media Agencies Media agencies are companies dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. Ad Networks - this is a company that has exclusive rights to sell the inventory from a specific group of publishers.

Advertising 52

Advertising Ad Server Ad Exchange Retargeting 52

Basis

AUGUST 23, 2023

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. Enter bid shading.

CPM 52

CPM Impressions Ad Exchange Demand Side Platform 52

Monetize More

JUNE 2, 2022

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Advertisers want to buy ad space from one source for the ideal price.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Martech

OCTOBER 19, 2022

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. How much does it cost?

Advertising 109

Advertising Marketing Ad Exchange Retail 109

Basis

JULY 1, 2022

In the formative years of programmatic advertising , second-price auctions were the industry standard—a crucial component in helping build the online ad marketplace as we know it today. Much like eBay , ad exchanges saw second-price auctions as a better, more accurate valuation of publishers’ inventory. Enter bid shading.

CPM 65

CPM Impressions Ad Exchange Demand Side Platform 65

Clearcode

AUGUST 13, 2023

Like all the other digital advertising channels, the in-app mobile advertising ecosystem is divided into the buy side and the sell side, with various advertising technology (AdTech) platforms playing a key role in the delivery and measurement of in-app ads. The buy side consists of stakeholders buying the ads.

Advertising 52

Advertising Ad Exchange Banner Mobile Ads 52

Clearcode

JANUARY 22, 2023

In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives. Everything happens on the fly, so the tool reduces ad production and delivery costs. the highest bidder) and the ad is to be shown on the publisher’s website.

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Clearcode

SEPTEMBER 20, 2023

In this blog post, we cover their main reasons for developing this AdTech platform. Table Of Contents Key Points What Is a Demand-Side Platform and What Is It For? What Is a Demand-Side Platform and What Is It For?

Demand Side Platform 99

Demand Side Platform Ad Exchange Ad Inventory Impressions 99

Smart-Hub

DECEMBER 22, 2023

Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

InMobi

FEBRUARY 23, 2021

This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

VideoWeek

JANUARY 26, 2024

Top Stories Publicis Plans €300 Million AI Investment Following Strong 2023 Publicis plans to invest €300 million in AI, the agency holding group said in its preliminary earnings report on Thursday. The division is designed to strengthen relationships with brands, secure new customers, and support advertisers and independent agencies.

Media 52

Media Agency Entertainment Cookies 52

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). You need to demonstrate the loss of dollars by the free press,” Milicevic added.

Marketing 63

Marketing Ad Tech Ad Server Ad Exchange 63

Paleo AdTech

DECEMBER 22, 2021

” Sonar eventually merged with DoubleClick’s other media business, with Wise leading, and he and Walrath pitched a vision for an ambitious ad exchange that has some conceptual sympathy with Jeff Green’s first business, AdECN (sold to Microsoft in 2007). for three years, leading its ad tech efforts from NYC.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

VideoWeek

JULY 4, 2023

For the past couple of years, the major trend dominating discussion of programmatic technologies has been the disintermediation wars being waged between the buy-side and the sell-side. Around the start of the pandemic, we also saw a number of media agencies committing to working more closely with a smaller number of sell-side partners.

Header Bidding 52

Header Bidding Demand Side Platform Ad Tech Agency 52

VideoWeek

AUGUST 5, 2022

Agency holding group WPP has upgraded its full year forecast for 2022, following strong earnings in Q2. While ad-funded tech companies have seen ad revenues slide, agency groups have continued to forecast strong growth – and shareholders has seemingly expected an even higher forecast for the year ahead than the one Read delivered.

Demand Side Platform 98

Demand Side Platform Agency Non-Profit Media 98

Clearcode

SEPTEMBER 1, 2022

What Is Demand Path Optimization (DPO)? Demand-path optimization (DPO) is a process by which publishers analyze the path that media buyers (advertisers and ad agencies) take to purchase their inventory. A sister concept to demand-path optimization is supply-path optimization (SPO). Final Words.

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80

InMobi

MAY 1, 2019

We sincerely hope that all players - from publishers, ad exchanges and supply-side platforms to agencies and demand-side platforms - are willing or able to do this. How Data Security and Privacy Impact Programmatic Demand-Side Platforms (DSPs) have access to massive amounts of advertiser data.

Demand Side Platform 40

Demand Side Platform Advertising GDPR Ad Exchange 40

MNTN

MARCH 19, 2024

Demand-Side Platform (DSP) A Demand-Side Platform (DSP) is an automated buying platform where advertisers can purchase digital ad inventory. Advertisers who use a DSP will buy ad impressions from an ad exchange for a predetermined bid price. Are Amazon Ads Programmatic?

Demand Side Platform 97

Demand Side Platform Advertising Ad Exchange Ad Inventory 97

Clearcode

OCTOBER 24, 2023

In digital advertising, a demand-side platform (DSP) plays a big role, as it helps advertisers buy ad space from multiple publishers. Inside the DSP, there’s a part called the bidder, which automates the process of bidding on ads. What Is a Demand-Side Platform (DSP)?

Demand Side Platform 59

Demand Side Platform Ad Exchange Impressions Ad Space 59

InMobi

APRIL 4, 2019

Be sure to download our latest report for insights straight from our leading global mobile in-app ad exchange! GET REPORT Programmatic Ads: A Definition Anytime you sell or buy digital ads using machines or through any kind of automation, that’s considered programmatic advertising.

Advertising 52

Advertising Ad Exchange Fill rate Ad Inventory 52

VideoWeek

AUGUST 12, 2022

Demand-side platform The Trade Desk seems to be weathering the ad recession storm for now, reporting in its earnings this week that total revenues were up 35 percent year-on-year in Q2. The Week For Agencies. Agency group Dentsu saw organic growth of 8.2 I PG Creates Dedicated Agency for Bentley.

Advertising 98

Advertising GDPR Banner Healthcare 98