Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Invest in ad fraud prevention measures to protect your campaign budget.

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Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

Monetize More

JANUARY 18, 2023

The goal of the Publisher was to build a web property that contained intriguing, entertaining and useful content to attract an audience the advertiser would want to reach with their marketing campaigns. Agencies then started helping advertisers to achieve their marketing goals and communicate with their target audience.

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Advertising Ad Inventory Machine Learning Ad network 98

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. You will find that a third-party ad server can be to your great advantage. Video ad serving.

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Rich Media Mobile Ads Ad Server Media 52

Clearcode

APRIL 26, 2022

There were a couple of other big acquisitions in 2007 by Microsoft, that acquired the ad exchange ADECN, and Yahoo! that acquired the ad exchange RightMedia. The 2010 Onwards in Digital Advertising: Privacy. The main theme in programmatic advertising over the past few years has been privacy.

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Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When integrated with an ad server, a self-serve ad platform powers ad delivery and ad targeting processes.

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Header Bidding Fill rate Ad Server Audience 79

Lemonads

NOVEMBER 29, 2020

Here’s how it happens: when a user opens an internet page that hosts an advertising space, the information about the user that is in front of the screen and on the page that is loading arrive at an ad exchange that will automatically assign the space to the advertiser willing to pay the highest price.

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Advertising Ad Inventory Video Ads Ad Space 52