Single Grain

JULY 18, 2023

These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale.

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Monetize More

MAY 30, 2023

Offers access to ad agencies, demand-side platforms, and premium ad networks. Index Exchange (Now acquired by Rivr Technologies GmbH) Index Exchange gives publishers access to advertisers from around the world and from some of the largest DSPs and Agency Trading Desks. What is a mobile ad network?

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. When integrated with an ad server, a self-serve ad platform powers ad delivery and ad targeting processes.

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

MobileAds

JANUARY 25, 2021

From rich media ad creator , ad tag generator, server setup to maintenance, namely ad serving and content delivery network (CDN) costs, can be overwhelming for a medium size ad agency or advertiser. Note: The “ad server” in this article refers to “advertiser ad server / third-party ad server” unless stated otherwise.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

InMobi

JANUARY 17, 2019

In our latest report, Mobile Programmatic Advertising Trends 2018 , data points from the InMobi Exchange showed that budgets dedicated to programmatic media buying jumped over 300 percent between the first six months of 2017 and the first half of 2018. For large, image-conscious brands in particular, this is an especially pressing concern.

Advertising 40

Advertising Header Bidding Demand Side Platform Display Advertising 40

Clearcode

APRIL 26, 2022

So now we’ll take a look at the main platforms, processes and players in the programmatic advertising industry. For any given advertising transaction, there are 2 key players — an advertiser and a publisher. An advertiser is a brand or company (e.g. Next, we have advertising agencies.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Lemonads

NOVEMBER 29, 2020

When an advertiser wants to launch a digital campaign to promote their product/service, they contact their programmatic ad agency or trading desk. We can expect programmatic advertising to continue to grow. In the US, 85% of digital display advertising spending was transacted through programmatic technology in 2020.

Advertising 52

Advertising Ad Inventory Video Ads Ad Space 52