Paleo AdTech

DECEMBER 10, 2023

” Sonar eventually merged with DoubleClick’s other media business, with Wise leading, and he and Walrath pitched a vision for an ambitious ad exchange that has some conceptual sympathy with Jeff Green’s first business, AdECN (sold to Microsoft in 2007). for three years, leading its ad tech efforts from NYC.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Digiday

JANUARY 29, 2023

The DoJ is demanding divestiture of Google’s sell-side advertising assets, or the Google Ad Manager suite, including both Google’s publisher ad server (DFP) and its ad exchange (Adx). You need to demonstrate the loss of dollars by the free press,” Milicevic added.

Marketing 69

Marketing Ad Tech Ad Server Ad Exchange 69

Monetize More

JUNE 2, 2022

Direct Media Buying: Direct ad buying involves selling the publisher’s ad inventory manually or directly to the advertiser. In this case, an agency may be involved in being the mediator for initiating communication between the publishers and advertisers. Advertisers want to buy ad space from one source for the ideal price.

Advertising 52

Advertising Ad Inventory Ad Exchange Impressions 52

Digiday

JULY 14, 2022

Netflix caught the TV and streaming ad industry by surprise when the company announced on July 13 that it had picked Microsoft to be its global ad tech and sales partner to support its impending ad-supported tier. “It’s a head scratcher,” said one agency executive.

Ad Server 68

Ad Server Advertising Ad Tech Agency 68

Clearcode

SEPTEMBER 1, 2022

What Is Demand Path Optimization (DPO)? Demand-path optimization (DPO) is a process by which publishers analyze the path that media buyers (advertisers and ad agencies) take to purchase their inventory. A sister concept to demand-path optimization is supply-path optimization (SPO). Final Words.

Ad Server 80

Ad Server Ad Exchange Demand Side Platform Ad Space 80

InMobi

FEBRUARY 23, 2021

This ad call or ad request is made to a publisher’s ad server or mediation platform that sends this request to multiple supply-side platforms (SSPs) and ad exchanges. Next, SSPs or exchanges conduct an auction for all demand-side platforms (DSPs) to bid on available ad placements.

Advertising 52

Advertising Demand Side Platform Impressions Pop-Up 52

Paleo AdTech

DECEMBER 22, 2021

” Sonar eventually merged with DoubleClick’s other media business, with Wise leading, and he and Walrath pitched a vision for an ambitious ad exchange that has some conceptual sympathy with Jeff Green’s first business, AdECN (sold to Microsoft in 2007). for three years, leading its ad tech efforts from NYC.

Media 52

Media Demand Side Platform Ad Tech Ad Server 52

Clearcode

JANUARY 22, 2023

In the beginning, the biggest brands and media agencies used DCO tools — especially those who needed to cut down the time it takes to produce individual creatives. Everything happens on the fly, so the tool reduces ad production and delivery costs. Typical elements of a CMP are: Ad builder (to design ads and their components).

Retargeting 52

Retargeting Data Management Platform Demand Side Platform A/B Testing 52

Digiday

DECEMBER 13, 2022

As detailed in the explainer video below, pod bidding would not only permit advertisers to bid to have the first or last ads airing in an multi-ad break (called a “pod”) but also would allow streaming services to dynamically divvy up their ad breaks in a way that could enable them to maximize ad revenue without expanding ad volume.

Demand Side Platform 67

Demand Side Platform Audience Ad Server CPM 67

Clearcode

MAY 24, 2023

vs Prebid Server: Which Option Delivers the Most Ad Revenue? Q&A: How Can You Use Prebid Server to Build an Ad Exchange? What Is Prebid Server and How Is It Typically Implemented? How Can Agencies Build An Exchange Using Prebid Server? This endpoint could be Prebid Server.

Header Bidding 76

Header Bidding Ad Server Ad Exchange Agency 76

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Demand Side Platform 62

Demand Side Platform Impressions Education Ad Server 62

VideoWeek

JUNE 16, 2023

In this week’s Week in Review: Uber looks to drive up ad revenues with video, Publicis and Carrefour seek to scale retail media in Europe and Latin America, and AVOD businesses team up for a new streaming alliance. Read on VideoWeek. These latter two units will jointly operate under the banner of Nexxen CTRL. Read on VideoWeek.

Video Ads 52

Video Ads Retail Media Ad Tech 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Basis

APRIL 11, 2023

At question here is the mechanism by which ads are delivered to audiences, particularly as it pertains to programmatic buying.

Advertising 52

Advertising Demand Side Platform Impressions Education 52

Clearcode

JULY 24, 2023

Supply-side platforms (SSPs) empower publishers to monetize their ad inventory and maximize their ad revenue potential. To connect publishers with buyers, SSPs integrate with various demand sources, such as DSPs, ad exchanges, ad networks, and agencies.

Header Bidding 73

Header Bidding Demand Side Platform Ad Exchange Ad Inventory 73

Monetize More

DECEMBER 28, 2022

Display Lumascape’s components are as follows: Ad Agencies. Agency Trading Desks (ATD). Demand-Side Platforms (DSP). Ad Servers in Display Lumascape. Data Management Platforms (DMP). How do Agencies fit in the Display Lumascape? Creative Agency : GREY, Epsilon, The Richards Group.

Ad Server 52

Ad Server Demand Side Platform Retargeting Ad Tech 52

MobileAds

JANUARY 25, 2021

The need for a proper mobile ad server is vital. Especially when you look for better control over your ad operations. It is a best practice to use your ad server, especially if you run a consistent volume of ad campaigns. You will find that a third-party ad server can be to your great advantage.

Rich Media 52

Rich Media Mobile Ads Ad Server Media 52

Monetize More

MAY 30, 2023

Looking for the best mobile ad networks to boost your revenue in 2023? From Google Ad Exchange and AdMob to PubMatic, and RhythmOne, these networks provide access to a vast global user base and support various ad formats. Connects to multiple demand partners and improves app performance.

Ad network 97

Ad network Mobile Ads Ad Exchange Fill rate 97

Ad Monsters

OCTOBER 19, 2022

Turning to a Google Certified Publishing Partner like OAO — a full-service, digital ad operations agency that focuses on publisher-side ad operations — for guidance and access to exclusive services. . In fact, 73% of those surveyed said they use Google Ad Manager. The solution? Working Well with Google’s AM360 .

Ad Ops 78

Ad Ops Ad Server Demand Side Platform Ad Exchange 78

Advendio

DECEMBER 7, 2022

Through our integration to Xandr, Monetize SSP , ADvendio users benefit from a clear, real-time view of inventory available directly from the ADvendio platform, access to a transparent auction process, and hundreds of DSPs equating to thousands of advertisers and agencies within one platform.

Ad Inventory 81

Ad Inventory Demand Side Platform Ad Server Impressions 81

Advendio

NOVEMBER 28, 2022

Xandr Invest uses the capabilities of Xandr’s demand-side platform (DSP) to buy media dynamically. This leading demand-side platform (DSP) supports media and audience buying across a wide network of publishers. Platform 161. Xandr Invest. Google Display & Video 360.

Media 88

Media Demand Side Platform Ad Server Ad Exchange 88

Adtelligent

OCTOBER 6, 2021

A platform that helps publishers to oversee all of the automated ad sales and related processes. One of the best features of this solution is eliminating any mediators such as sales managers to negotiate any stages of the ad management. You can make sure that your ad space is sold at the maximum possible price.

Header Bidding 52

Header Bidding Ad Exchange Ad Inventory Demand Side Platform 52

InMobi

FEBRUARY 2, 2021

Understanding the Demand Side: DSPs and ATDs A demand side platform (DSP) is an interface for marketers to buy ads programmatically. DSPs connect to multiple exchanges so that their clients, agencies and advertisers, can find maximum reach and scale. What are SSPs and Ad Exchanges?

Ad Exchange 52

Ad Exchange Demand Side Platform Ad network Ad Inventory 52

Clearcode

APRIL 26, 2022

For those of you who haven’t heard about Clearcode before, we’re a software development company that specializes in designing and building advertising and marketing technologies, such as ad servers , DSPs , SSPs , CDPs , etc. The first ever ad server was invented by a company called FocaLink Media Services in 1995.

Advertising 52

Advertising Header Bidding Ad Server Ad Exchange 52

Clearcode

APRIL 21, 2023

Header Bidding Header bidding (HB) is a process whereby publishers make their ad inventory available to advertisers before their ad server selects which ad to display. When a publisher puts ad space up for sale, advertisers make offers to buy this space. Ad revenue. Source: Clearcode.cc Source: Clearcode.cc

Header Bidding 79

Header Bidding Fill rate Ad Server Audience 79

Brid.tv

JUNE 26, 2023

This network lets publishers monetize videos with top-quality demand at premium rates. This network lets publishers monetize videos with top-quality demand at premium rates. Google’s ad server works programmatically and through real-time bidding auctions, giving publishers plenty of flexibility.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Lemonads

JANUARY 3, 2021

In fact, RTB, DSPs bid on ad space that is supplied by ad exchanges or SSPs, which are platforms that access multiple ad exchanges and the winning ad is given to the highest bidder, being loaded nearly instantly on a user’s device. The intent is not to regulate exactly how each business operates.

Ad Exchange 52

Ad Exchange Header Bidding Ad Space Impressions 52

InMobi

APRIL 12, 2019

There are a lot of different players within the mobile app advertising ecosystem , from agency trading desks and demand-side platforms to third-party verification providers, supply-side platforms and everyone else in between. 5) What Ad Exchanges and Networks Do They Work With?

Header Bidding 52

Header Bidding Advertising Ad Server Ad network 52

Digiday

JUNE 8, 2022

This generic ID resides in the ad server and is sent to the DSP — it has no PII attached to it. Publisher partners then can run cross-site data collection, implement profiling and measurements, and share the ID with partners for ad targeting and to sell ads for higher prices. Is it interoperable? Who are the partners?

First-Party Cookies 68

First-Party Cookies Cookies Header Bidding Ad Tech 68

AdvertiseMint

OCTOBER 30, 2023

Introduction to Self-Serve Demand-Side Platform A self-serve DSP, or Demand-Side Platform, is a digital advertising platform that empowers advertisers to directly manage their ad campaigns. 56% of advertisers use a self-serve demand side platform. billion in 2023 to USD 11.4

Demand Side Platform 40

Demand Side Platform Ad network Ad Exchange Audience 40

VideoWeek

FEBRUARY 10, 2023

In this week’s Week in Review: Yahoo announces cuts to its ad tech division, IPG sees slow growth in its digital agencies, and IAB forecasts continued quick growth for CTV. The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising.

Ad Tech 52

Ad Tech Ad Server Media Native Advertising 52