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Ad Exchange: What Is It and How Does It Work?

MNTN

Access by DSPs : Advertisers access the ad inventory available on the ad exchange through demand-side platforms (DSPs). The DSP represents the demand side, allowing advertisers to set their targeting criteria, budget, and bids for ad impressions. All impressions are also non-skippable.

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Why we care about performance marketing

Martech

It’s often associated with pay-per-click (PPC) models on search engines (where advertisers pay for clicks versus impressions). While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up. emails, social media, paid search, etc.)

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Why we care about adtech: The complete guide

Martech

Adtech also gives marketers incredible reach since it connects them to all media. These technologies are especially powerful as most media transforms to digital or digital-first. What’s more, adtech may encompass programmatic technologies that use automation to enhance the media buying process.

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Top 12 Google AdSense alternatives for 2023

Monetize More

We’ve added our top 12 AdSense alternatives to the list below as used and recommended by our very own ad optimization team. Mentionable Real Content Network West Seven Media Anyclip Recrue Media Infolinks Viewdeos Epom Velis Media Brightcom Primis Global Sun 1. Click here for more information.

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Webinar Replay: Why First-Party Is the Future of Data

Ad Monsters

In addition to tracking frequency and recency, this includes drilling down into ad clicks, video plays, video ad clicks, time on page, and other activities that truly represent how engaged a user is with a site. Buyers must purchase twice the number of impressions to see the desired results.

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Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Digiday

Based on a mixed bag of disappointing results, but record selling periods in the fourth quarter of last year, digital media could start off 2023 less optimistic than it’s been for decades. Impressions across Meta properties grew 9%, the strongest growth since 2020, thanks largely to inventory from Reels, which accounted for 8.3%

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RPM vs CPM

Monetize More

RPM is a metric used to determine the total ad revenue a publisher is set to earn for 1000 ad impressions. CPM, on the other hand, is the amount an advertiser will pay for 1000 ad impressions. Though the two are used interchangeably across the digital media industry.

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