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9 Google Ads Trends You Can’t Ignore in 2021

Single Grain

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. The ad creatives — i.e., copy, images or videos, and CTA. Bidding — e.g., max CPA or target value/conversion. Location, language and ad scheduling. Book My Free Google Ads Consultation.

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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

Key Takeaways Paid ads are experiencing significant challenges with AI search as features like Google’s AI Overviews have led to a 34.5% lower average click-through rate and cases where no ads appear alongside AI-generated answers.

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Top Marketing KPIs that Every B2B Company Needs to Track

Single Grain

Not only do KPIs let you measure your goals regularly, they help boost your employee morale by improving conversations. In the above example, webinar engagement metrics are secondary because they help you understand what needs to happen in order to unlock the primary goal of driving sales conversions.

Marketing 141
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How to Get the Cheapest Facebook Ads Without Sacrificing Quality

Single Grain

If you do that, you're going to drive your CTRs higher, because people like to click on things that a lot of other people are engaging with already. Then your CPCs are going to go down and your overall cost per acquisition (CPA) is going to go down as well. Learn More: 11 Ways to Improve Your Facebook Ads Relevance Score.

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TOP 15 Facebook Metrics to Track or Ignore in 2021

Karola Karlson

All in all, it is crucial that you measure your Facebook ad performance on a regular basis, ideally every week. Because there’s an almost endless choice of metrics available in the Facebook Ads Manager: Reach, Impressions, CPC, CPM, CTR, CPA, Relevance Score, Engagement Score, Landing Page View (All or Unique?) GIF source.

CPA 52
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How to Launch a TikTok Ads Campaign for E-commerce

Single Grain

Conversions : The same as the app installs objective, except that it optimizes for events such as adding to cart or checkout. All objectives fall under three categories: awareness, consideration and conversion: As an e-commerce marketer, start with the traffic objective. 5 TikTok Ads Best Practices for E-commerce.

CPM 133
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10 PPC Trends You Can’t Ignore in 2020

Single Grain

by 2021: Although automation in PPC is not exactly new, it'll start to play a much more important role, such as with ad testing : The evidence suggests that automation will be used to optimize PPC campaigns and will be readily adopted by PPC experts to: Calculate the best bidding strategy for different goals.