Martech
JUNE 29, 2022
It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the ad click), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.
Monetize More
JUNE 28, 2022
The ad or organization operating on their behalf uses a cost per click (CPC) and cost per acquisition (CPA) to define campaign Key Performance Indicators or KPIs. Your compensation is normally calculated by measuring the ad clicks from your site as the publisher.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Lemonads
JUNE 10, 2020
Adding conversions - adding click ID, Revenue, Status, Upsale, Count; updating the Status, Revenue, Description, Cost (only for CPA) of the selected conversions in the conversion log. Get detailed reports with the option to group your report by up to 4 data parameters at the same time.
InMobi
JANUARY 22, 2019
The idea here is that the brand is only paying when someone actively interacted with the ad by clicking on it. This is how the ads that appear on search engine results pages, alongside ads in retargeting campaigns, are paid for typically. CPA often stands for cost per action or cost per acquisition.
Lemonads
SEPTEMBER 23, 2020
Bigspy is a really great tool that a lot of lemonads affiliate uses to get inspired to have great performance Facebook ads campaigns with our CPA offers. BigSpy covers most insights, search filters and metrics with their impressive database that you won’t find elsewhere and, as we saw, their efficiency has proven with their stats!
Single Grain
JULY 21, 2021
The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. The ad creatives — i.e., copy, images or videos, and CTA. Bidding — e.g., max CPA or target value/conversion. Location, language and ad scheduling.
Single Grain
OCTOBER 3, 2019
If you do that, you're going to drive your CTRs higher, because people like to click on things that a lot of other people are engaging with already. Then your CPCs are going to go down and your overall cost per acquisition (CPA) is going to go down as well. Learn More: 11 Ways to Improve Your Facebook Ads Relevance Score.
Expert insights. Personalized for you.
97 
Let's personalize your content