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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

Let’s dive into what the data actually tells us about paid advertising in the era of AI search. Key Takeaways Paid ads are experiencing significant challenges with AI search as features like Google’s AI Overviews have led to a 34.5% ” – Eric Siu, CEO of Single Grain The implications for advertisers are profound.

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What is Native Advertising?

Basis

Native advertising: the veritable chameleon of the digital marketing world. Marketers find it powerful enough that US native display ad spending is forecast to reach $97.46 billion this year, accounting for nearly two-thirds of total display ad spending. What is Native Advertising?

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Why audio ads could become the preferred method of advertising in mobile gaming

Media Math

These are full-screen ads that users can often only skip after watching them for a certain amount of time, these can either be static or video ads. These formats can drive some users to ad blockers or to click out of the ad as soon as they are able to. So how can advertisers improve the gaming experience?

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App Monetization Done Right: Are Video Ads The Answer?

InMobi

Advertisers of all stripes love in-app video ads. InMobi’s State of Mobile Video Advertising 2018 Report found that advertisers globally doubled the amount they spent on in-app video ads between 2016 and 2017. GET REPORT But what do app publishers think about video advertising?

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Twitter Advertising Help: How to Set Up a Twitter Ads Campaign

Single Grain

That’s why it is crucial to understand how auctions, ad score, targeting, and bidding works to get the most out of your Twitter advertising budget. In this Twitter advertising help guide, I will share the step-by-step process of setting up your first Twitter Ads campaign successfully. Let’s begin!

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IBV / IN-BANNER VIDEO AD MONETIZATION [4 BEST PRACTICES INCLUDED]

Monetize More

IBV aka In-banner video ads is the new black! So if you’re wondering what in-banner video ads are and how to get started with them, read on! So if you’re wondering what in-banner video ads are and how to get started with them, read on! What are In-Banner Video Ads (IBV)?

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18 Best Video Ad Networks For 2022 – Publishers Increase Your Revenues With These Platforms

Monetize More

Video ads help advertisers deliver creative storytelling and connect with audiences. It’s no wonder why more advertisers are embracing video. In 2021 alone, revenue from video marketing reached over $27 billion. Video as spend has already crossed over $50 billion as of 2022 and this will only go up.