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10 Direct Response Marketing Examples

AdvertiseMint

It feels personal. Personalization – Use their name, location, interests, and past actions to customize messages. Have info pre-filled on signup forms, a few fields to complete, and 1-click buys. Once you know your audience deeply, get personal. Test which offers and messages perform best with each segment. .”

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15 Tips to Gain More Qualified Leads

AdvertiseMint

The key is personalization and value. Tip 11: Create Valuable Lead Magnets A lead magnet is a freebie for which people trade their contact info. For example, a personal trainer could create a “10 Best Exercises to Get Toned FAST” guide. Use A/B testing! Make A/B testing part of your marketing process.

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The perfect combination: GenAI and persuasion strategies for unbeatable A/B tests, Part 2

Martech

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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Sales Funnel: Why You Need it For Any Marketing Strategy

AdvertiseMint

” Send personalized email drip campaigns to warm up subscribers Keep providing value before asking for the sale! Enables Personalization Crafting targeted offers, advice, and prompts for each user based on their phase makes information feel relevant. This level of personalization keeps visitors engaged in their journey.

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HubSpot’s February 2023 releases: The manager’s guide

Martech

The update applies to new ratings, not historical info not saved in this “number” format. Watch a video about this release here. Standard surveys such as CSAT already had this ability.

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Best Marketing Automation Tools: 25 Options to Grow your Business

AdvertiseMint

Customization Show your brand’s personality through tailored touches. Here’s why you should use ActiveCampaign: They understand automation can’t do it all – the personal touch still matters in marketing! Powers personalized email segments and triggers. Other martech tools – Forms, chat, analytics.

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Customer Acquisition Cost: How to Calculate, Reduce & Improve

AdvertiseMint

Use available CAC info to gain perspective and find tactical advantages. Build automated lead nurturing sequences – Drip email campaigns, personalized content, and incentives to convert cold prospects into sales-ready leads. Send ‘touch’ emails and gifts – Occasional personal contacts on special occasions.