Digital Turbine

AUGUST 31, 2022

The Meteoric… ok, Metric… Shift From Viewability to Attention. Last year, marketing agency Dentsu partnered with Lumen Research, TVision, and Amplified Intelligence to bring “attention” to the challenges of today’s distraction-heavy environment. Focusing solely on viewability metrics in mobile leaves value on the table.

Viewability 59

Viewability A/B Testing Impressions Video Ads 59

Automatad Inc.

APRIL 25, 2024

That is why video ads are a potential means for marketers to reach the right customers. These ads will bring you a good amount of viewable impressions and clicks, improving value of your ad inventory. Another recent study says 87% of marketers increased their sales with videos, which include video ads. On average, U.S.

Video Ads 52

Video Ads Advertising Viewability ROI 52

Monetize More

DECEMBER 29, 2022

Viewable : Viewability Measurement, 3P Verification (The 3P’s are Premium, Placement and Player). Predicted Viewability Bucket. Goal: Allow publishers to identify the inventory that meets the 3 key criteria programmatic buyers look for: Viewability- Meeting the 50% threshold and getting as close to 100% as possible.

Viewability 52

Viewability Video Ads Audience A/B Testing 52

Automatad Inc.

JANUARY 9, 2024

You must appeal to users with the best UX practices to increase ad viewability and see high-profit margins. Set higher floor prices for the ad placements and sizes with high engagement and viewability, and don’t allow the demands to bid below with hard floor pricing. While testing new ad placement and sizes, set soft floors.

Header Bidding 52

Header Bidding CPM Fill rate Viewability 52

Media Math

FEBRUARY 19, 2023

At Cannes Lions , Laure-Sarah Labrunie of Nestle Media shared that the CPG brand A/B-tested creatives with lower video resolution and monophonic sound, both of which yield lower carbon output. Next, consider targeting parameters like ad or fold position and player audibility to avoid ad placements less likely to yield ad viewability.

Media 52

Media Viewability A/B Testing Electronics 52

YieldBird

DECEMBER 15, 2021

From our perspective, however, the initial decline in ad requests is made up for with the subsequent improvement in quality indicators such as Viewability, and this extends to rPM and eCPM. With higher Viewability, we have an additional chance to increase the scale of the shares, e.g. in PMP.

Viewability 52

Viewability A/B Testing Conversion Rate Conversion 52

Monetize More

MAY 9, 2023

Utilize A/B Testing : As with any effective marketing strategy, testing is essential for successful ad optimization. A/B testing will help you determine which tactics work best for you and your website so you can maximize results from display ad revenue. Instead, focus on quality over quantity.

A/B Testing 52

A/B Testing Machine Learning Pop-Up Click Through Rate 52

VideoWeek

DECEMBER 18, 2023

It allows rapid production of multiple creative iterations at scale, A/B testing and continual live creative optimisation. Andrew Casale, President and CEO, Index Exchange 2024 will see very different trends depending on the market. Meanwhile TV as a media channel has historically been a big sales/profit driver for advertisers.

A/B Testing 122

A/B Testing Non-Profit Audience Ad Tech 122

MobileAds

DECEMBER 5, 2020

Here, a unique blend of the best creative elements and media strategy can help ensure the best possible marketing efforts. Dynamic Creative Optimization can be explained as doing A/B testing simultaneously and using sophisticated algorithms to interpret the results. Bottom Line.

Conversion Rate 52

Conversion Rate A/B Testing Machine Learning Viewability 52

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places.

Viewability 67

Viewability Healthcare A/B Testing Food 67

Automatad Inc.

FEBRUARY 9, 2023

market alone, banner ad spending is expected to reach 81.3 It also offers higher viewability, and because of all this, you can sell them at their maximum value. This can be achieved through A/B testing, conversion tracking, or user feedback. Billions of dollars are being poured to reach the desired consumers online.

Banner 52

Banner Viewability Ad Space Real Estate 52

RevX

MAY 5, 2022

Challenges around viewability, ad fraud, and attribution make the digital ad supply chain more convoluted. Does the DSP support incrementality and A/B testing? yestotransparency series helps app marketers navigate the complex world of mobile advertising by taking control of their ad campaigns with more clarity and certainty.

ROI 52

ROI Demand Side Platform A/B Testing CPM 52

Lemonads

DECEMBER 2, 2020

monthly unique users - more than any other native provider; Unmatched Inventory Quality : rest easy with publisher-direct, bot-free, brand-safe & guaranteed viewable inventory; High performance: optimize creative performance with AI-powered, built-in machine learning. Greatest Native Reach: with a reach of 220MM+ U.S.

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Digiday

OCTOBER 11, 2022

That seems like it would have been a good A/B test. A big shift in the streaming market over the past couple years and especially this year is major ad-free streamers adding ad-supported tiers. TikTok continues to be a brand marketer darling despite its geopolitical dramas: U.S. Netflix being the biggest example.

Pop-Up 68

Pop-Up A/B Testing Viewability Audience 68

InMobi

APRIL 23, 2019

Breaking this down, in the brand advertising world, the larger agencies have been adding more boxes on their IO’s for ad networks to tick, and demanding viewability and anti-fraud technology. The tools that are at publishers’ disposal now - often for free - allow for real in-depth testing and optimization. the list goes on and on.

Header Bidding 40

Header Bidding Click Through Rate A/B Testing Ad network 40

MNTN

FEBRUARY 6, 2024

Well, in marketing, it’s most certainly not! As a marketer, operating in the dark is a proven recipe for wasted budgets and unfulfilled potential. The more you know about the performance of your go-to actions on different marketing channels, the better you can refine your strategies and allocate your resources.

Marketing 52

Marketing A/B Testing Conversion Control Group 52

Martech Series

DECEMBER 4, 2022

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace. To understand what happens between purchase and repurchase, marketers and insight leaders have historically had to use only claimed behavior data, which is unreliable and inaccurate due to a lack of accurate recall and human bias.

A/B Testing 61

A/B Testing Viewability Food MarTech 61

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Automatad Inc.

JANUARY 26, 2023

Especially mid-market publishers find it almost impossible to increase page RPM consistently. Since page RPM is so easily accessible to publishers using AdSense, it allows even small or mid-market publishers to get a like-for-like comparison of their page performance. You will also need to take care of ad viewability.

Header Bidding 52

Header Bidding CPC Click Through Rate Impressions 52

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029. For the same reason, native ads help marketers drive brand awareness. shares, comments, etc.)

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Basis

MARCH 14, 2023

but it’s doubly so for marketers. Add in the fact that it’s tough to know who precisely is in front of a TV set at a given moment, and it’s clear that, much like the broader marketing landscape , CTV is complex. Marketers can plan to use frequency capping to mitigate this. Yes, please!) Use this to your advantage!

Advertising 77

Advertising A/B Testing Audience Viewability 77

Basis

AUGUST 30, 2022

And while TV’s gotten complicated for everyone, the impact on marketers has been even more pronounced. Here are a few key figures to know: CTV is among the fastest-growing sectors in the US digital ad spending market. CTV ads are high-quality, non-skippable, and 100% viewable. Series, doc, or movie?? Why the explosion?

Advertising 77

Advertising Viewability Brand Awareness A/B Testing 77

VideoWeek

AUGUST 23, 2022

And that’s one reason why Google’s delay is good, it gives people an opportunity to A/B test between a cookie-based solution and non-cookie based solutions like ours. You’re going to have a very small window before that A/B test becomes impossible – so it’s a really good time to start testing contextual-first solutions.

A/B Testing 98

A/B Testing Cookies Viewability GDPR 98

Monetize More

APRIL 12, 2023

Viewability Lazy loading can increase the overall viewability, but the equation is not very simple. As a user scrolls, hiding previously rendered slots or showing previously hidden slots isn’t the proper implementation of lazy loading and doesn’t improve viewability.

Viewability 52

Viewability Header Bidding Impressions A/B Testing 52

Basis

JANUARY 3, 2024

One of the main ways Redditors engage is via posts, which can be marked as public to the entire internet or as viewable only to other Redditors in a certain subreddit. That being said, the fact that Redditors are so highly engaged and passionate about the topics they engage in comes with some caveats for marketers.

Advertising 65

Advertising Audience A/B Testing Brand Lift 65

Automatad Inc.

FEBRUARY 9, 2023

CPM also allows publishers to identify trends and fluctuations in the market, which can be used to negotiate better ad rates with their partners. So now, the CPM will be calculated only for the three ad units that were under the user’s viewability range. Now the user left the page halfway through the content.

CPM 52

CPM Ad Inventory Impressions CPL 52

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.

CPL 98

CPL Retargeting ROI Click Through Rate 98

Brid.tv

JUNE 26, 2023

Although not a traditional video ad network, Primis helps publishers maximize ad yield through their unique content units and some of the best engagement-boosting features on the market. This platform also comes with various tools publishers can use to maximize ad viewability , detect IVT, and ensure a brand-safe advertising environment.

Ad network 40

Ad network Video Ads Header Bidding CPM 40

Monetize More

FEBRUARY 8, 2023

Every programmatic ad management partner butters you up with marketing gimmicks stating you can make more ad revenue with us. However, open-market ad spending should be one of the pieces to your website’s ad monetization pie. AI-powered viewability bidding : Allow bidders to buy based on the viewability of units, not just unit codes.

Header Bidding 52

Header Bidding A/B Testing Viewability Ad network 52