Monetize More

JUNE 6, 2023

In today’s digital landscape, where mobile advertising plays a vital role in marketing strategies, achieving optimal mobile ad viewability is crucial for driving meaningful results. To maximize the impact of your mobile ad campaigns, it’s essential to prioritize viewability.

Viewability 98

Viewability Mobile Ads A/B Testing Impressions 98

Smart-Hub

MARCH 19, 2024

In 2024, display ads have an anniversary — the first recorded example of digital display advertising was launched in 1994 (as a banner advertisement). This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Smart-Hub

OCTOBER 24, 2023

Programmatic advertising is an approach to digital ad distribution familiar to every modern marketer that plays a key role in the online traffic monetization process. A/B Testing and Optimization Consistently perform A/B tests on ad creatives, formats, and messaging to pinpoint the most effective elements for your audience.

Advertising 52

Advertising Click Through Rate A/B Testing Header Bidding 52

Lemonads

DECEMBER 2, 2020

Let’s start and earn that engagement you’re looking for by discovering all you need to know about Nativo: Nativo Review: Company, Ads & Tips; Native Advertising; Nativo Review for Advertisers: Pros & Cons; Nativo Review for Publishers: Pros & Cons; Nativo Conclusions. What Is Native Advertising?

Native Advertising 52

Native Advertising Advertising A/B Testing Machine Learning 52

Digiday

OCTOBER 4, 2022

E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist. Brands and creators such as Kylie Cosmetics, GymShark and Whole Foods Market all use Shopify to create and customize an online store where they can sell in multiple places.

Viewability 64

Viewability Healthcare A/B Testing Food 64

Automatad Inc.

FEBRUARY 9, 2023

Similarly, if a publisher notices that their CPMs are higher in certain geographic locations, they may target those regions more heavily in their advertising efforts. CPM also allows publishers to identify trends and fluctuations in the market, which can be used to negotiate better ad rates with their partners.

CPM 52

CPM Ad Inventory Impressions CPL 52