Martech

FEBRUARY 24, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What is the R programming language, and how is it used in marketing?

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A/B Testing Marketing Conversion Rate ROI 127

Martech

APRIL 21, 2025

Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count. I hear you say, Dont we have A/B tests?

MarTech 87

MarTech A/B Testing ROI Search Advertising 87

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Tight budgets, leadership that fails to understand the value of email and its underlying technology and the eternal testing of segmentation and personalization — and let’s not forget the role of AI in all of this — all remain part of the job. Processing.

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A/B Testing Marketing Communications MarTech 130

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest.

MarTech 103

MarTech A/B Testing Retail ROI 103

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. The role of a martech COE in driving strategic alignment Every organization is different.

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MarTech A/B Testing Marketing Conversion Rate 70

Martech

DECEMBER 16, 2024

As marketers, weve put a lot of work into fooling ourselves. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems. Then, we A/B test and build complex funnels, thinking this is data-driven when it’s fundamentally assumption-driven.

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A/B Testing Marketing SEO Education 109

Martech

MAY 2, 2022

Traditional A/B testing only lets you test messaging, creative and other marketing assets after they have gone live in the market – with no warning of how they will perform. This sometimes leads to falling short on your marketing goals. The post Master the art of A/B testing appeared first on MarTech.

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A/B Testing MarTech Marketing 104

Martech

AUGUST 12, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

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Conversion Rate A/B Testing Conversion Click Through Rate 120

Martech

OCTOBER 9, 2023

Persuasion is at the heart of so much of what we do as marketers, no matter which channel we’re working in. As marketers, we can be most effective when we understand why we humans do what we do and use that information to help our customers make decisions others make on matters that concern us.

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A/B Testing eCommerce Banner MarTech 139

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. As with email marketing, the more legitimate SMS subscribers you have, the better. Why do both?

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Marketing Pop-Up A/B Testing ROI 119

Martech

MAY 1, 2025

Here are this weeks AI-powered martech releases: Amperity s Identity Resolution Agent unifies customer data using AI-driven data preparation and identity matching. Lionfish Tech Advisors Aquarium is a market intelligence platform that combines large language models with input from its advisory team. Processing.

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MarTech A/B Testing SEO Conversion 80

Martech Series

JULY 7, 2022

Out of 21 vendors, SiteSpect was named market leader in FeaturedCustomers’ A/B Testing Software category. an A/B testing and customer experience optimization platform provider, named A/B Testing Market Leader in FeaturedCustomers Summer 2022 Customer Success Report. SiteSpect, Inc.

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A/B Testing Marketing Conversion Rate MarTech 91

Martech

MARCH 17, 2025

Now is not the time to be an email marketing Luddite. Ive seen these tech advances revolutionize email marketing strategies. Heres what every agency and marketer should know to smash their 2025 KPIs. Dig deeper: Email marketing strategy: A marketers guide 2. Recipients are bombarded with phishing scams and spam.

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Marketing A/B Testing MarTech Agency 127

Martech

AUGUST 5, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am trained with MarTech content.

Click Through Rate 127

Click Through Rate A/B Testing MarTech SEO 127

Martech

DECEMBER 9, 2024

“How are we using AI to improve marketing performance?” ” Marketers are coming to dread this question even as executives are asking it more often. It makes them anxious and defensive because they lack a clear story about their team’s martech maturity. They also struggle to explain the real benefits of AI.

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A/B Testing MarTech Conversion SEO 122

Martech Series

FEBRUARY 27, 2023

North America’s fastest-growing optimization solution, Kameleoon , offers the most complete native, two-way integration with Google Analytics 4 (GA4) available for A/B testing today. “As early as 2021, Kameleoon has offered a native, two-way integration with GA4 for our customers who made the switch early on.

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A/B Testing MarTech Audience Conversion 86

Martech

JANUARY 23, 2025

Heres how to foster a culture of data literacy and accessibility that drives meaningful marketing results. Where gatekeeping goes wrong If only a small group in your organization thoroughly understands the data being reported on, your marketing teams collective potential is compromised from the start. Whats the ROI of this campaign?

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Marketing A/B Testing ROI Conversion 127

Martech

MARCH 17, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: How are marketers using ChatGPT’s Operator function?

Marketing 86

Marketing A/B Testing SEO Conversion Rate 86

illumin

JANUARY 2, 2025

Technical advancements blur the lines between MarTech and AdTech so much that they the terms are used interchangeably. Martech(Marketing Technology) and Adtech(Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. What is Martech?

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MarTech Ad Exchange Demand Side Platform A/B Testing 59

Martech Series

FEBRUARY 15, 2023

Bloomreach , the world’s #1 Commerce Experience Cloud, announced it leads in customer G2 scores for a number of marketing automation categories against industry competitors. Market Research Analyst, G2. Market Research Analyst, G2. “Everything we do at Bloomreach is in service of our customers. .

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A/B Testing Marketing ROI MarTech 82

Martech

NOVEMBER 10, 2023

This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align with the hypothesis we used to set up our A/B testing program. Some notes before we dive in: We wanted to learn how ChatGPT could factor into our campaign process at all stages to help us set up, test and launch campaigns faster.

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A/B Testing eCommerce Fashion Conversion 122

Martech

APRIL 23, 2025

If you’re managing content operations, optimizing campaigns or overseeing marketing tech, these five content tactics will help your marketing get noticed and get results. ’ Audience: B2B tech marketers. Dig deeper: Beyond the funnel: A new approach to content marketing 3.

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A/B Testing Audience Conversion Marketing 128

Martech

JANUARY 14, 2025

Join Data-Driven Strategies for Retail Success and learn how to harness the power of data and technology to elevate your marketing efforts. Using A/B testing to make impactful decisions. The post Start 2025 strong with data-driven strategies for retail success appeared first on MarTech. Save your spot here!

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Retail A/B Testing MarTech Marketing 116

Martech

OCTOBER 29, 2024

My odd explorations were part of a five-step innovation method I’ve used for many problem-solving projects as a marketer, consultant and analyst. Although it took millions of years for nature to come up with an eye or a bacterial flagellar motor, it won’t take long for marketers to come up with brilliant solutions.

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Marketing A/B Testing Cookies Conversion 128

Martech

JANUARY 3, 2025

Marketing has traditionally served as the “guardian of the brand,” ensuring organizational consistency across all channels. Guardrails vs. governance While closely related, guardrails and governance serve different but complementary functions in AI-powered marketing organizations. However, it also introduces new risks.

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A/B Testing Machine Learning Finance Fashion 136

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.

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Marketing A/B Testing Entertainment Audience 136

Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

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A/B Testing Marketing MarTech eCommerce 117

Martech

MAY 12, 2025

Reliable data underpins every successful martech strategy, giving marketers the clarity needed to make informed decisions about performance and optimization. But recent shifts driven by technological advances and tightening privacy regulations have disrupted the attribution-heavy models marketers have leaned on for over a decade.

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A/B Testing Machine Learning ROI GDPR 117

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. And while A/B testing can shed some light, it doesnt get to a granular level. This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively.

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A/B Testing Brand Awareness Communications Marketing 127

Martech

FEBRUARY 11, 2025

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your message design. Test multiple biases strategically within a holistic testing framework. Social proof What is it?

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A/B Testing Clickbait Conversion Impressions 123

Martech

SEPTEMBER 11, 2024

Many companies operate with rigid boundaries between the marketing, sales and customer success departments. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business could cost you money and lower customer satisfaction.

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A/B Testing MarTech Marketing Communications 116

Martech Series

OCTOBER 25, 2022

Bloomreach, the world’s #1 Commerce Experience Cloud, announced the launch of Contextual Personalization, a new feature from Bloomreach Engagement that allows marketers to tap into the missed revenue opportunities presented by traditional A/B testing.

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A/B Testing Click Through Rate Conversion Rate Machine Learning 72

Martech

OCTOBER 4, 2024

Experimentation Hub also automates the delivery of test results so that marketers do not need to do manual calculations or measure statistical significance. Certainly, marketers are already running specific tests — when they have the time and opportunity to do so. It’s about building an experimentation culture.

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A/B Testing Pop-Up Conversion Rate Retail 76

Martech

MARCH 20, 2025

This means less time spent editing and refining AI-generated content, making it easier to scale content marketing efforts while maintaining quality and relevance. How it helps you This long-awaited feature helps marketers optimize CTAs by testing different designs and copy to improve conversions.

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A/B Testing Conversion Marketing Communications 108

Martech

APRIL 14, 2025

At MartechTribe, we surveyed 283 marketing professionals across four core teams to understand how theyre adopting genAI in their daily work. Marketing communication Heavy use of content and experience is fully in line with their campaign and creative responsibilities. Suggests more overlap with marketing than traditionally expected.

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Marketing Communications A/B Testing Conversion 90

Martech

MAY 13, 2025

That’s a big “if,” because it requires new ways of thinking about and recognizing email’s role in your marketing program. Marketers don’t understand email’s true power. The problem is often higher in the marketing food chain. Performance attribution in 1:1 marketing. Send another email!”?

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Conversion A/B Testing Education Audience 101

Chief Martech

FEBRUARY 28, 2022

Bain & Company recently conducted a martech survey with 100 major consumer products companies. They evaluated these companies’ maturity on 30 different martech capabilities, including enablers such as martech product management and governance practices. For example, A/B testing offers through an email campaign.

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MarTech A/B Testing Education Marketing 132