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How to Use UX Testing to Improve Your Customer Lifetime Value (CLV)

Single Grain

A/B testing. Unmoderated UX Testing. An unmoderated test involves a user interacting with your product or service in a “real world” environment while being subject to a limited number of tasks or questions. You could also use a newsletter or email to create educational content for your users.

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How to use micro-moments to capture customer intent in real-time

Martech

Use retargeting ads and personalized recommendations to guide users toward completing their purchase. For “I-want-to-know” moments, offer educational content like guides and industry reports. Use A/B testing to refine content and messaging for each micro-moment. Develop a diverse range of content (e.g.,

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B2C marketing automation: The tools, tactics and prerequisites for success

Martech

B2C marketers are often A/B testing different strategies to optimize campaigns. Post-purchase upsell with educational content Let’s say you purchase a bicycle from a retailer. Automated lead retargeting is a popular way for marketers to keep their brand top of mind after a visitor leaves their website.

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Tactics to Dominate Micro-Moments and Capture Customer Intent

Single Grain

Develop retargeting strategies that acknowledge previous interactions. Optimize each step independently with A/B testing. Develop A/B testing protocols for each moment type. Educate stakeholders on the importance of micro-moments. Create consistent messaging across all touchpoints.

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How to Use AI for Paid Ads to Boost Marketing ROI

Single Grain

This capability transforms campaign planning from an educated guess into a data-driven strategic process. Behavioral targeting and retargeting : Customizing ads based on past user interactions. A/B testing between AI and non-AI campaigns. Seasonal trend analysis : Identifies optimal timing for campaigns. Share of voice.

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Event Diary - MAU Vegas 2017

InMobi

Today, app marketers can retarget on mobile using technology equal to, and even exceeding, what is available on the desktop. A/B Testing is Key Something that was discussed again and again throughout the conference during a wide variety of session topics, is that marketers need to always be A/B testing.

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Ecommerce Marketing Tips and Tactics for Rapid Growth

Single Grain

Here’s a quick look: Demographic Information: Collect basic demographic information such as age, gender, location, education, and income level from your existing customer database, social media analytics (e.g., Remember, great content is a balance of visual appeal and educational value. Where do you find the necessary data?