Martech Series

OCTOBER 3, 2022

Scott Leatherman, Chief Marketing Officer at Veritone chats about the increasing impact of AI in marketing technology and what today’s marketers need to focus on to drive overall brand growth and ROI. __. The investment has made a 4x ROI in the first six months and a 14x pipeline ROI.

MarTech 93

MarTech Marketing SEO ROI 93

Martech

OCTOBER 30, 2023

Around the same time, Lou Montulli, a developer at Netscape Communications, invented the concept of cookies. Cookies were initially designed to store small pieces of information on a user’s computer, such as login details and preferences. As we moved into the early 2000s, the role of cookies evolved. The result?

Conversion Rate 128

Conversion Rate Cookies A/B Testing MarTech 128

Single Grain

NOVEMBER 18, 2019

Diminishing ROI as shares, comments and interactions decrease. If the idea of using templates gives you pause, remember that it’s predominantly glaring, cookie-cutter usage that we tend to notice (and disparage). Conduct split-tests or A/B tests for different engagement styles. Get A Free Consultation.

ROI 106

ROI Audience SEO Click Through Rate 106

Single Grain

APRIL 27, 2025

ROAS differs from ROI (return on investment) in that it focuses specifically on advertising efficiency rather than overall profitability. While ROI accounts for all costs associated with a campaign (including production, labor, etc.), This is why creative optimization and testing are essential for maximizing conversion rates.

Retargeting 52

Retargeting Conversion Rate Machine Learning Conversion 52

Brid.tv

JUNE 28, 2023

Types of Behavioral Targeting Behavioral vs. Contextual Targeting Pros and Cons of Behavioral Advertising Pros Cons Behavioral Targeting in the Post-Cookie Era Target the Right Audience With TargetVideo’s Organic Reach FAQ What Is Behavioral Targeting? CMPs collect data with the help of third-party cookies and tracking pixels.

Advertising 52

Advertising Cookies Click Through Rate A/B Testing 52

Lemonads

SEPTEMBER 29, 2020

The principle of their work is pretty simple: you set ROI, EPC, or CR benchmark for your traffic performance and conditions within which they must be achieved. Innovative ad trackers were one of the first who came up with no-3-rd party cookie-based ways of tracking ad data. Depending on your needs, RedTrack.io

Affiliates 52

Affiliates A/B Testing Conversion Cookies 52

AdvertiseMint

DECEMBER 1, 2023

That shows how vital remarketing has become for today’s marketers seeking the best ROI on their spending. Be transparent by declaring the use of cookies in a privacy policy or banner message. Enable cookie expiration period based on expected customer cycle times. But avoid overpaying per click long-term and eroding ROI.

Conversion 52

Conversion ROI Audience Cookies 52

Martech

FEBRUARY 24, 2022

Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It also offers a variety of services to maximize advertising ROI and call handler performance. CallSource.

Marketing 98

Marketing Healthcare Conversion Real Estate 98

MNTN

DECEMBER 18, 2024

In the following guide, well dive into what CTV retargeting is, why it works, and how you can implement it in your advertising campaigns to maximize your return on investment (ROI). Better ROI Measurement Traditional television ad campaigns fail to provide much in the way of data regarding the reach and impact of your ads.

Retargeting 52

Retargeting Advertising Audience A/B Testing 52

Digiday

OCTOBER 4, 2022

As a cookie-less environment approaches, the submissions made it clear that companies are leaning into — and driving for even more creativity with — programmatic and monetization platforms. E-commerce, sustainability and influencer marketing emerged as focus points in this year’s Digiday Technology Awards shortlist.

Viewability 69

Viewability Healthcare A/B Testing Food 69

Single Grain

AUGUST 24, 2023

Metrics such as acquisition costs, conversion rates and return on investment (ROI) of marketing efforts play a pivotal role in determining a CMO’s success. Demonstrating clear ROI from marketing campaigns, proving that every dollar spent results in tangible returns.

Marketing 52

Marketing Conversion Rate A/B Testing ROI 52

Single Grain

APRIL 28, 2020

Digital marketing campaigns are one of the most successful ways to reach potential customers at scale – but producing a campaign is costly and time-consuming, and there’s no guarantee that it will net you a positive ROI. 31 Top Digital Marketing Campaign Examples. 1) Mobile Monkey. The Lesson.

Marketing 141

Marketing Audience Media ROI 141

MNTN

FEBRUARY 14, 2024

B2B remarketing, also known as retargeting, works by tracking website visitors through cookies and then serving them ads on other platforms or websites they visit after leaving the initial site. Personalize and Test : Use personalized content based on user interaction for ads and perform A/B testing to find the most effective strategies.

Retargeting 52

Retargeting Conversion Rate Conversion A/B Testing 52

MNTN

FEBRUARY 6, 2024

ROI Measurement Marketing attribution allows you to accurately estimate the cost of acquiring each and every new customer, taking all the touch points involved in the journey into account. Test and Validate Don’t just pick a model and stick with it forever.

Marketing 52

Marketing Conversion A/B Testing Control Group 52

Single Grain

APRIL 14, 2022

If you’re ready to truly maximize the ROI from your Google Ads spend, putting your campaigns in the capable hands of the best AdWords agency in town is a no-brainer. They have a team of marketing experts who excel at creating Google Ad campaigns that maximize your ROI while maintaining a good ROAS.

Agency 52

Agency SEO ROI A/B Testing 52

Single Grain

JUNE 16, 2023

Pixel is a piece of Javascript that collects first-party cookies. Some tools also provide additional features, such as A/B testing. For example, Meta offers this function, ensuring that businesses use the most converting advertising method, resulting in an exceptional ROI.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Single Grain

FEBRUARY 15, 2024

Customizable Privacy Settings: Allows users to customize their level of privacy and security, enabling features like automatic history clearing, cookie management, and more. Read our post Understanding Google’s Third-Party Cookies Phase-Out Extension to learn more. One such tool is Looker Studio (formerly Google Data Studio).

Marketing 52

Marketing SEO Non-Profit Fashion 52

AdvertiseMint

JANUARY 13, 2022

Now that third-party data and cookies are on the way out, getting your hands on quality data for audience targeting is more important than ever. Consider your budget and goals to determine whether digital experts are your best bet for achieving maximum ROI and experiencing the benefits of social media for businesses.

Media 59

Media Marketing Audience Brand Awareness 59

Martech

JANUARY 23, 2025

Yes, you can achieve some modest improvements, particularly with straightforward tasks like A/B tests. But the platform cant go beyond telling you whether A or B worked better. You still need a human to determine why one ad outperformed another, and then create option C to outperform both A and B. Just sayin.

MarTech 120

MarTech Cookies ROI A/B Testing 120

Lemonads

SEPTEMBER 10, 2020

TripleLift is currently fully RTB compatible and is hosting real-time auctions, syncing cookies with the exchanges, SSPs, and data providers. Taboola Pros For Publishers Actionable Editorial Insights : Taboola’s Newsroom empowers editorial and audience teams to enhance content with actionable data insights, A/B testing, and alerts.

Native Advertising 52

Native Advertising Advertising CPC Banner 52

Single Grain

AUGUST 8, 2019

By adding pixels (a short snippet of code) to your website, you will be able to track the user's actions through cookies placed in their browser (i.e. When we hear terms like “remarketing” and “retargeting,” we usually think of complicated pixels and cookies associated with Google or Facebook ads. Get A Free Consultation.

Conversion 108

Conversion Retargeting Conversion Rate A/B Testing 108