Ad Rants

NOVEMBER 6, 2023

As a marketer or business owner, you already know how important it is to catch the attention of potential customers. One way to do that is by using billboards. Billboards have long been a powerful advertising medium, capturing the attention of passersby and motorists alike. However, the effectiveness of a billboard campaign often hinges on one critical factor: location.

Electronics 202

Electronics Audience Brand Awareness Fashion 202

Ad Rants

OCTOBER 20, 2023

The ransomware landscape is undergoing transformations, and ransomware has emerged as one of the most favored (among cybercriminals) and detrimental forms of malware. Some prominent instances, such as the JBS, Colonial Pipeline, and Kaseya attacks, have vividly demonstrated the profound repercussions it can entail: Shifting dynamics in the market, ramifications for critical infrastructure, and even prompting action at the highest echelons of government.

Education 207

Education Pop-Up Communications Agency 207

Ad Rants

OCTOBER 11, 2023

Not leveraging Google My Business marketing for your business can be one of the biggest mistakes you may make as a business owner. This platform is one of the best and most effective mediums for generating awareness about your business. Moreover, using the right type of images and videos in your GMB profile can be extremely transformative. It can unlock a huge opportunity to engage, entice, and convert your audience into a customer.

SEO 220

SEO Brand Awareness Audience Marketing 220

Ad Rants

SEPTEMBER 18, 2023

In today's digital era, the power of social media has reshaped the landscape of communication, business, and networking. As of 2021, billions of users across the globe are actively engaging with various social media platforms daily. From a small business owner to a giant corporation, everyone is trying to utilize these platforms to the best of their ability.

Communications 205

Communications Media Audience Impressions 205

Ad Rants

SEPTEMBER 13, 2023

In the dynamic realm of real estate, staying at the forefront of marketing trends is paramount to success. As we have entered in 2023, the real estate market continues evolving, demanding innovative and data-driven marketing approaches. In this guide, we unveil the top 10 real estate marketing ideas for 2023, showcasing Mayfair Properties as a prime example of a company that harnesses these strategies for remarkable results. 10 Real Estate Marketing Ideas 1.

Real Estate 130

Real Estate SEO Marketing Click Through Rate 130

Ad Rants

SEPTEMBER 13, 2023

With so many buyers using the internet to find local products and services, brands must have an online presence. One of the most effective tools for boosting your local visibility is Google My Business (GMB). To truly harness the potential of GMB, many businesses are turning to GMB optimization services and Google My Business SEO services. Let's explore the importance of GMB optimization and how it can bring success to your business.

Conversion Rate 193

Conversion Rate SEO Conversion Marketing 193

Ad Rants

AUGUST 24, 2023

Due to the evolution of the digital landscape, it has become imperative for businesses to expand their online presence beyond borders. After all, it is a great strategy for companies who wish to tap into a global audience in our modern, increasingly interconnected world. In fact, more companies are now optimizing their websites for international markets after recognizing its potential.

SEO 186

SEO Audience ROI Retail 186

Ad Rants

JULY 27, 2023

Search engine optimization (SEO) is a crucial aspect of digital marketing, and mastering tåhe art of SEO writing can help you rank higher on search engines. By following some SEO writing tips, you can create content that engages your audience and helps you achieve higher search engine rankings. That said, writing for both search engines and your readers requires an understanding of what works best in terms of content creation.

SEO 179

SEO Audience Impressions Retail 179

Ad Rants

JULY 17, 2023

In the ever-evolving world of digital advertising, ethics play a crucial role in maintaining trust between businesses and consumers. Pay-per-click (PPC) advertising has become an essential component of online marketing strategies, allowing companies to reach their target audience effectively. However, with great power comes great responsibility. This article will explore the significance of ethics in advertising, specifically in PPC management services.

Advertising 183

Advertising Audience Communications Marketing 183

Ad Rants

JUNE 28, 2023

Digital marketing keeps evolving and it can sometimes feel hard to keep up. However, you can't afford to get left behind or let your brand presence erode. After all, despite the economic uncertainty, new businesses open their doors every day. In 2022, roughly five million new companies came into the market. That's a lot of competition -- and even more reason to kick your digital marketing into high gear.

SEO 201

SEO Marketing Pop-Up A/B Testing 201

Ad Rants

JUNE 22, 2023

Online dispensaries have risen in popularity due to the widespread legalization of marijuana in various nations and states. Competition in the industry is growing, making it more critical than ever for online dispensaries to set themselves apart and sell their products successfully. Online dispensaries may distinguish them from the competition and increase sales by developing novel and effective marketing strategies.

Marketing 214

Marketing Shipping Affiliates Retail 214

Ad Rants

MAY 30, 2023

Before the digital revolution took the world by storm, television and print ads were the titans of the advertising industry. They were instrumental in driving sales to unprecedented levels across all sectors, including the world of jewelry. Such was their impact that ad campaigns had stood the test of time. Even decades on, we still recall them vividly, especially resonant taglines like 'A diamond is forever.

Fashion 158

Fashion Advertising Marketing 158

Ad Rants

APRIL 6, 2023

As any creative director, video editor or live human being already knows, music can make or break a project. All the production value and creativity in the world doesn't matter if the tone of your cue is off or - even worse - if it just sounds cheap or poorly made. If you're one of the gifted few with the budget to tap a major artist for your commercial, skip this article and get to it.

Audience 206

Audience Advertising 206

Ad Rants

MARCH 20, 2023

Just a few decades ago, the way businesses operated was very different-- especially when it came to marketing. We used to rely on traditional methods, such as print media and TV ads, or ads on billboards to attract customers. Today, digital marketing has changed the game completely. Businesses now rely on ever-changing SEO practices to gain traction, convert leads, and retain clients.

Marketing 175

Marketing SEO Advertising Media 175

Ad Rants

FEBRUARY 28, 2023

Public relations and marketing used to be like oil and water, two separate entities that didn't mix. There was a set PR team and a set marketing team, and brands needed both to succeed. PR and marketing firms had two sets of goals and thus two separate ways of reaching and achieving said goals. The rise of digital media, however, has led to blending between the two practices.

Marketing 187

Marketing SEO Food Public Relations 187

Ad Rants

FEBRUARY 22, 2023

Are you tired of seeing your website buried on the second or third page of search engine result pages (SERPs)? Are you frustrated by the fact that your website doesn't seem to bring in new patients? Your website is the online hub of your dental practice , and it's crucial to have a website optimized for SERPs. In this blog, you'll learn how SEO for dentists can help increase your website's ranking and reach, attract more website traffic and patients, and grow your practice.

SEO 130

SEO Conversion Rate Brand Awareness Conversion 130

Ad Rants

FEBRUARY 22, 2023

It can be frustrating when you're looking up some information or a product, and your browser brings up a broken link message instead of taking you directly to the desired destination. Nobody likes dealing with broken links on their website, especially if they affect the user experience negatively. As a business owner, you need to keep in mind that users hate them, too.

SEO 177

SEO Marketing 177

Ad Rants

JANUARY 11, 2023

If you're serious about content marketing, you need to have a solid editorial calendar in place. Not only will this keep your content strategy organized and on track, it can also help boost your conversion rates. Here are a few tips to create an editorial calendar that can help increase your conversion rates: Identify Your Goals. Before you can start creating your editorial calendar, you need to know what your goals are.

Conversion 185

Conversion Conversion Rate SEO Brand Awareness 185

Ad Rants

DECEMBER 23, 2022

If, for some reason, you have doubts about the importance and efficacy of video marketing, then all you have to do is Google the number of hours people spend on YouTube. Those statistics will be enough to get your attention. Brands that capitalize on this behavioral pattern, reap higher benefits and get a better rate of return compared to other mediums of marketing.

SEO 232

SEO Marketing Click Through Rate Conversion 232

Ad Rants

DECEMBER 14, 2022

Consumer shopping and buying patterns never remain stagnant. As a business, you need to keep up with shifts in the marketplace. Otherwise, you can quickly start to lag behind and lose sales to your competitors. Nowhere was the changeability of consumer behaviors more clear than during and after the pandemic. Consumers pivoted quickly to more digital lifestyles, and as noted by Deloitte , many of those choices have stuck post-pandemic.

Healthcare 166

Healthcare Media Marketing Agency 166

Ad Rants

DECEMBER 1, 2022

YouTube is the second biggest website worldwide. It's also the most popular video-sharing platform that everyone can agree on. Whenever you've come to think about video content, YouTube will stand out first among other channels. Now that everyone tunes in on YouTube for everything, such as watching the news, finding recipes, and checking the latest gadget unboxing, having content on this platform can benefit you as a business.

Media 239

Media Audience Conversion Rate SEO 239

Ad Rants

DECEMBER 1, 2022

This article is an informative and precise description of how AI applications help the marketing sector to make deliberate choices based on the collected and analyzed data. In addition to a thorough explanation of how AI can be handy in this field, you'll find the main examples of how AI helps to solve marketing problems. AI technology is a comprehensive term that encompasses a wide range of technologies such as natural language processing, ML, deep learning, computer vision, and many others.

Marketing 240

Marketing Audience Advertising 240

Ad Rants

DECEMBER 1, 2022

In digital marketing, delivering an excellent customer experience is essential to success. And to do that, you need a Digital Experience Platform (DXP). But what exactly are DXPs, and why do you need one? Let's take a closer look. What's A Digital Experience Platform (DXP)? A digital experience platform is a comprehensive software solution that assists organizations in creating, managing, and delivering personalized digital experiences to their customers across all channels.

Conversion 186

Conversion Conversion Rate eCommerce Media 186

Ad Rants

NOVEMBER 14, 2022

No matter what stage your business is in, it's important to have a solid marketing strategy in place. In this blog post, we'll discuss a few top strategies that can help boost your business. Whether you're looking to increase brand awareness or drive more sales, these tactics will help you achieve your goals. So, read on for tips that will help take your business to the next level!

Marketing 194

Marketing SEO Brand Awareness Audience 194

Ad Rants

NOVEMBER 7, 2022

It's important to remember that SEO is a dynamic industry. What new developments should we expect in the world of SEO in 2022? This article has prepared and examined a list of SEO trends expected to impact the sector. 1. The Importance Of The Featured Snippets Will Grow. Featured snippets were developed with mobile optimization in mind. Since featured snippets now take over 50% of a smartphone screen, this has been beneficial.

SEO 130

SEO Impressions 130

Ad Rants

NOVEMBER 7, 2022

Pay-per-click (PPC) can be an effective way to attract new customers-- when it's done right. There's nothing more frustrating than getting lots of clicks without any conversions. This issue typically indicates a gap in the messaging, a lack of relevance, or a lack of clarity. Here are some practical tips to help you improve conversions for your next PPC campaign.

Conversion 130

Conversion A/B Testing Audience Advertising 130

Ad Rants

NOVEMBER 7, 2022

Since Google My Business (GMB) launched in June of 2014, there have been many posts on social media from people talking about their experience with the new system. While there are diverse opinions on why the platform was created and what it hopes to accomplish, one thing is clear - if you aren't taking advantage of this free advertising opportunity, you're missing out!

SEO 168

SEO Media Advertising Marketing 168

Ad Rants

OCTOBER 28, 2022

The world's businesses are online, and no business can survive without a great online presence. SEO is the best practice to improve your online visibility on search engines. Whether you're in a service or product business, you need to get the help of SEO to get organic traffic on your website. SEO makes your website search engine friendly, and your target audience can easily access your page.

SEO 210

SEO Conversion Rate Brand Awareness Conversion 210

Ad Rants

OCTOBER 24, 2022

Your customers don't have time to read through pages of product research and promotional materials. They have businesses to run! That's why video is such an important tool for B2B marketers. Video engages your potential clients much better than standard text. For example, using video in your email marketing can result in a 300% boost in click-through rates.

Marketing 231

Marketing Click Through Rate Conversion eCommerce 231

Ad Rants

OCTOBER 17, 2022

Schema is one of the key elements when it comes to search engine optimization. Webmasters have considered it one of the most powerful forms of SEO. The schema markup is a structured form of data that enables search engines to read your website pages in a better way. More than that, it also helps to improve the website's online visibility with the help of featured snippets and rich snippets.

SEO 196

SEO Click Through Rate Audience Agency 196

Ad Rants

OCTOBER 11, 2022

It is clearly evident that marketing plays a crucial role in business success. A company can create and maintain long-lasting client relationships through its strategies. Since client involvement is the foundation of any business, companies put a lot of effort into managing their marketing initiatives. Marketing serves in introducing your business to your target market, but keep in mind that efficient marketing is difficult.

Agency 196

Agency Marketing Communications Impressions 196

Ad Rants

SEPTEMBER 27, 2022

A good content marketing strategy can do wonders for your business. Most businesses used to focus on a hard-sell approach where they would push the audience to buy their products and services. Now, the focus has moved towards a more customer-centric approach. Businesses nowadays want to provide value to the customer and tailor their services according to their needs.

Marketing 223

Marketing Audience Conversion Media 223

Ad Rants

SEPTEMBER 27, 2022

From traditional marketing to the current age of digital marketing, a lot has changed in the last two decades in terms of adopting customer-focused marketing strategies and bringing in technologies. In addition, technological advancements with the help of AI have further accelerated the process of how industries are looking to market. The businesses adopting AI within the marketing industry have grown tremendously in the last few years and are expected to surpass $48.8 billion by 2030.

Machine Learning 147

Machine Learning Marketing Audience Media 147

Ad Rants

SEPTEMBER 27, 2022

In this era of cutthroat competition, you need to ensure every small detail gets executed perfectly. A lot of entrepreneurs forget that it's that small thing that can make a difference. For example, the famous space shuttle challenger explosion was caused by the failure of the small circular gasket called the O-ring seal. Similarly, they can spend thousands of dollars to build their perfect website but forget about its most important component which is the CTA button.

Conversion Rate 130

Conversion Rate Conversion Agency Marketing 130

Ad Rants

SEPTEMBER 27, 2022

What should be the first step in your lead generation process? How can you increase the number of leads coming into your system, and convert them into customers? While selling more to your current customers is one way to grow your business, you also must reach new clients at the same time. According to HubSpot, 65% of business owners say generating website traffic and finding new leads is their most significant marketing challenge.

Audience 205

Audience Conversion Rate Food Marketing 205

Ad Rants

SEPTEMBER 27, 2022

Does your business have a website? If so, organic traffic should be sent to it, which means that people are randomly clicking on links to your websites and landing on your pages. This is great! Driving traffic to your online store is fundamental for its success. But why isn't this happening then? Well, if you're not sending out enough backlinks or not sending the right backlinks, you'll find fewer people finding their way to your site over time.

SEO 147

SEO Click Through Rate Conversion Rate Conversion 147

Ad Rants

SEPTEMBER 27, 2022

Like most startups, you probably think that content marketing is a luxury you can't afford. After all, you're already stretched thin just trying to keep up with the day-to-day demands of running a business. Who has the time to worry about creating blog posts, infographics, and social media updates? The truth is that content marketing is essential for any business, especially a startup.

Brand Awareness 164

Brand Awareness Marketing Audience Media 164