Adweek

AUGUST 2, 2022

Influencer marketing has outgrown its reputation as a brand awareness one-trick pony. Increasingly, brands are looking to influencers to produce user-generated content to enhance the buyer journey and using affiliate links to generate and measure sales.

Affiliates 258

Affiliates Brand Awareness Media Marketing 258

Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Creating awareness with B2B buyers has never been more important. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively.

Marketing 111

Marketing Brand Lift Conversion Rate Brand Awareness 111

Chief Martech

JUNE 15, 2023

McKinsey, who studies these things at the macroeconomic scale, estimates that a full 1/3 of the world’s economy will be driven by “integrated networks” of related businesses — to the tune of $105 trillion (that’s trillion with a t ) — by 2030.

Marketing 80

Marketing Conversion Rate Brand Awareness MarTech 80

OpenX

MAY 23, 2022

Recently, OpenX became a signatory of the Science Based Targets initiative (SBTi) and we’ve committed to becoming a “Net-Zero” enterprise by the end of 2022 (much sooner than the 2030 and 2050 targets most companies have set). Worse, it’s expected to increase by 44x by 2030. Ditto for publishers that sell digital ads.

Ad Exchange 52

Ad Exchange AutoMobile Ad Tech Brand Awareness 52

Single Grain

MAY 24, 2023

This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. dollars by 2030. Mobile Devices Is Predicted to Leap from $48.18 billion U.S.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Smart-Hub

MARCH 19, 2024

This time-tested ad format still remains popular, and its programmatic market value is expected to exceed $1459 billion by 2030. For the same reason, native ads help marketers drive brand awareness. As for the native advertising market, its value is forecasted to reach around $87 billion by 2029.

ROI 64

ROI Native Advertising Ad Exchange Banner 64

Single Grain

AUGUST 3, 2023

These are non-skippable and short ads, increasing brand awareness. billion by 2030. Etsy and eBay have a similar model, where you can sponsor your products as display ads in search results: There are over 7 million Etsy sellers , so investing in sponsored display ads is a simple way to increase brand awareness and sales.

Display Advertising 52

Display Advertising Advertising Machine Learning Video Ads 52