Marketing Dive

JULY 17, 2025

The product invites consumers to engage with brands through actions that fit authentically within their gaming experience and is designed to make campaign launch easier, eliminating the need by advertisers to create their own in-game reward or wonder if what they create will resonate with core audiences. "By With more than 80% U.S.

Advertising

VideoWeek

APRIL 25, 2025

.” The Week in Tech Google Ends Plans to Introduce New Cookie Choice Mechanism Following five years of industry upheaval since Google first announced its intention to kill off third-party cookies in its Chrome web browser, were now back to square one. Bert Habets Secures Another Three Years as ProSieben CEO ProSiebenSat.1

Ad Tech

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Machine Learning

Brid.tv

DECEMBER 6, 2023

After a long wait, Chrome is finally saying goodbye to third-party cookies, marking a pivotal moment in the world of programmatic advertising. Post-Cookie Era Starts! Immersive Video Content Major brands are increasingly using immersive content like AR and 360 videos in their advertising strategies to enhance audience engagement.

Cookies

Basis

DECEMBER 1, 2023

billion in sales in 2028, representing an 88% increase from 2022’s $27 billion. At the same time, while there are many restrictions when it comes to advertising cannabis online, DOOH comes with fewer restrictions, so advertisers can get many more impressions from a wider audience.

Marketing

VideoWeek

NOVEMBER 24, 2023

In this week’s Week in Review: CFlight gears up to add traded audiences, buy-side and sell-side are split on CTV programmatic, and German PSBs see a fall in streaming. From January 2024, major agency groups will be able to test 14 widely used traded audiences within CFlight.

Audience

Smart-Hub

APRIL 29, 2024

Since programmatic ad spend continues to grow and is projected to reach almost $780 billion by 2028 (in 2023, it was estimated at $546 billion ), we can expect it to remain profitable and prospective in the market. Advanced tools can analyze customer data at scale to segment the audience and create tailored advertising content.

Advertising

VideoWeek

MAY 31, 2024

AI chatbots can scour publishers’ properties to inform their answers, thereby siphoning off audiences from those same publishers. billion in 2028, according to GlobalData, projecting a compound annual growth rate (CAGR) of 6.7 The rapid growth of generative AI tools poses a serious threat to publishers.

Media

Single Grain

JUNE 20, 2023

Welcome to the dynamic world of mobile advertising trends, where businesses can harness the power of cutting-edge technologies to engage their target audience like never before. Get ready to discover how you can stay ahead of the curve, captivate your audience and boost your ROI! Work With Us The Power of Mobile Marketing With 5.48

Advertising

VideoWeek

JULY 29, 2022

The investment follows a period of growth for the Madrid-based firm, whose cookie-less solutions make for an appealing proposition in the lead-up to the deprecation of third-party cookies in Chrome. We must report our stories in the way that audiences want to consume them,” she told staff in an email. The Week in Tech.

Ad Tech

VideoWeek

MAY 26, 2023

In this week’s Week in Review: Enders predicts broadcaster viewing to account for less than half of all UK video viewing in 2028, ITV offers free outcome measurement, and ProSieben looks to an improving ad market in H2. It’s impossible to predict how audiences will respond but this could be an alternative. Read more on VideoWeek.

Viewability

VideoWeek

MAY 24, 2024

The Week in Tech Barb Joins MRC for Collaboration on Measurement Standards Barb, the UK TV measurement body, has joined the Media Rating Council (MRC), the US auditor of audience measurement services. billion by 2028, driven by the rise of ad-supported viewing on Amazon Prime Video, Disney+, Netflix and YouTube. and Yahoo’s ConnectID.

Media

VideoWeek

JANUARY 5, 2024

GroupM says it hopes to evolve streaming and CTV advertising beyond traditional 30-second formats, developing new offerings which enhance connections with audiences and drive measurable results. For those users, third-party cookies will now be blocked by default. Read more on VideoWeek. percent YoY, and could climb 14.1

Media

VideoWeek

APRIL 21, 2023

Read more on VideoWeek Nielsen Regains MRC Accreditation Audience measurement firm Nielsen has won back its Media Rating Council (MRC) accreditation following an 18-month suspension. Now the MRC has restored its approval for Nielsen’s National TV Audience Measurement service. “We Samba TV, Admo.tv

Agency

VideoWeek

MARCH 3, 2023

The companies said the partnership enables interoperability, allows marketers to reach a wider audience and raises ad revenues for publishers. FLEDGE is a tool in Google’s Privacy Sandbox combining the Custom Audience API and Ad Selection API, enabling app owners to define and target audiences based on behaviour.

Advertising

VideoWeek

SEPTEMBER 22, 2023

The platform uses machine learning algorithms to develop audiences based on product preferences, demographic information and browsing history, the company said. ITV will show all the national team’s matches outside of major finals, including World Cup 2026 and Euro 2028 qualifiers. Magna now forecasts 5.2 percent next year.

Media

VideoWeek

MARCH 8, 2024

In this week’s Week in Review: M6 lifts the lid on its new streaming offering, Google debuts an MMM tool for the post-cookie era, and the CJEU rules on technical issues relating to the TCF. The business aims to double viewing of online programmes and triple their revenues by 2028. Read more on VideoWeek. Read more on VideoWeek.

Cookies

Digiday

NOVEMBER 20, 2022

With e-commerce sales soaring in recent years, thanks in part to pandemic shutdowns, and the impending death of the third-party cookie driving a need for new data collection capabilities, more marketers are turning to natural language processing (NLP) and data-driven personalization to automate customer service and gather data for ad targeting.

Marketing

VideoWeek

FEBRUARY 14, 2025

million in 2024, putting the company on the path to reach its aim of 200 million in streaming revenue in 2028. The collaboration allows Onetag customers in key European markets to activate Utiqs Authentic Audiences, according to the partners, enabling them to address consented consumers without the need for third-party cookies.

Ad Tech

VideoWeek

APRIL 6, 2023

FMCG brands who sell their products through Boots and Tesco can use the tool to enhance their VOD targeting by activating category shopper audiences on ITVX using their loyalty card data, and measuring precise sales uplift among those who’ve seen an ad. the identity solution designed as a replacement for the third-party cookie.

Retail

VideoWeek

NOVEMBER 26, 2024

The tech giant’s decision to not completely remove third-party cookies from Chrome means the future importance of the Privacy Sandbox is unclear. “Our modelling shows that our revenue per thousand impressions (cpm) on our Google Chrome traffic is 31 percent lower with Privacy Sandbox in place of cookies,” DMG Media said.

CPM

Adtelligent

APRIL 4, 2025

Studies by Statista say global digital ad fraud costs are expected to almost double from $88 billion in 2023 to $172 billion by 2028, growing around 14% per year. In short, digital ad fraud wastes money, skews data, ruins trust, and makes it harder to reach the right audience. A clear example is the BADBOX 2.0

Clickbait

VideoWeek

MARCH 7, 2025

FreeWheel Integrates VideoAmp Measurement and Currency into Strata Platform FreeWheel, an ad tech firm specialised in TV, has partnered with VideoAmp, a media measurement company, to integrate VideoAmps audience measurement and currency solutions into FreeWheels Strata platform.

Media