Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. Publishers list their ad inventory in SSP, and SSP sents the requirements to an ad exchange.

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Automatad Inc.

OCTOBER 27, 2023

Because video ad slots improve CTRs and conversions, the ad spend on video advertising has increased from US$36 billion to US$50 billion between 2019 and 2023. Concerning the spending, the video ad revenue also soared to US$189 billion in 2023 and is projected to reach US$361 billion in 2027.

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VideoWeek

AUGUST 9, 2024

The move grows Vevo’s programmatic footprint, according to the company, opening its inventory to a wider variety of advertisers. Reddit Acquires Memorable AI, an Ad Optimisation Business Reddit has agreed to acquire Memorable AI, an ad creative optimisation platform, for an undisclosed amount. million subscribers, 10.2

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VideoWeek

MARCH 3, 2023

Top Stories FAST to Make Up 20 Percent of UK AVOD Market by 2027 FAST will account for nearly 20 percent of the UK’s AVOD market by 2027, according to research published by Omdia and Blue Ant International this week. Plus, ITV added architectural tech firm Resi to its Media for Equity portfolio, marking its first investment of 2023.

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VideoWeek

APRIL 5, 2024

Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory. The contract runs until the end of Q1 in 2027.

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VideoWeek

OCTOBER 1, 2022

billion subscribers across 138 countries by 2027, slightly up on 2021 but down from 2018. The Apple Music Super Bowl Halftime Show (featuring Rihanna) will be broadcast on 12th February 2023 by Fox, which has already sold out its ad inventory for the event, with some 30-second slots exceeding $7 million in price.

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AdvertiseMint

JANUARY 24, 2024

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Ad Exchanges Ad exchanges offer a special way of managing digital advertising spaces.

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VideoWeek

OCTOBER 7, 2022

Nearly 60 percent of Netflix subscribers will be on the ad-supported tier by 2027, Omdia research suggests. The company is forecast to generate 23 percent of its overall US revenue from instream advertising in 2027, but just 14 percent of its global revenue. ” Channel 4 and ViewersLogic Announce Measurement Partnership.

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VideoWeek

OCTOBER 27, 2023

TV-Based Ad Exposure Set to Drop in Coming Years Time spent watching ads on TV (including streaming) could fall 24 percent by 2027 in the US, according to Brian Wieser, principal at consultancy firm Madison and Wall.

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VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. “This is exactly the development model that we would like to extend to the European broadcaster project.”

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