Automatad Inc.

NOVEMBER 23, 2023

Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. Publishers list their ad inventory in SSP, and SSP sents the requirements to an ad exchange.

Ad Exchange 40

Ad Exchange Ad Server Ad Space Ad network 40

VideoWeek

OCTOBER 1, 2022

More now report outsourcing programmatic buying to a demand-side platform or independent trading desk. billion subscribers across 138 countries by 2027, slightly up on 2021 but down from 2018. Satellite TV will lose 12 million subs over the period, as homes convert to high-speed broadband platforms.

Agency 52

Agency Media Non-Profit Retail 52

VideoWeek

OCTOBER 7, 2022

Nearly 60 percent of Netflix subscribers will be on the ad-supported tier by 2027, Omdia research suggests. The company is forecast to generate 23 percent of its overall US revenue from instream advertising in 2027, but just 14 percent of its global revenue. ” Channel 4 and ViewersLogic Announce Measurement Partnership.

GDPR 64

GDPR Cookies Agency Ad Tech 64

AdvertiseMint

JANUARY 24, 2024

This smart way of showing ads is getting bigger every year. By 2027, lots of money will be spent on programmatic advertising globally – projected to reach $19.12 Source: saasbpm.com Types of Programmatic Ad Platforms Ready to dive into the high-tech world of programmatic ads?

Advertising 52

Advertising Ad Exchange Pop-Up Demand Side Platform 52