2027 Ad Inventory Ad Server Demand Side Platform 
Automatad Inc.
NOVEMBER 23, 2023
Share Tweet Share Ads have become integral to every business and the whole digital ecosystem. That is why the ad spending is increasing enormously YOY. It stands at $600 billion and is forecasted to reach $900 billion in 2027. AdTech streamlines the ad buying and selling process as it becomes more complex with competition.
VideoWeek
OCTOBER 7, 2022
Nearly 60 percent of Netflix subscribers will be on the ad-supported tier by 2027, Omdia research suggests. The company is forecast to generate 23 percent of its overall US revenue from instream advertising in 2027, but just 14 percent of its global revenue. ” Channel 4 and ViewersLogic Announce Measurement Partnership.
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