2026 and Demand Side Platform

Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race

Digiday

MAY 15, 2025

Earlier this week, it emerged that Microsoft is shutting down its demand-side platform, Xandr Invest. 28, 2026, citing misalignment with its evolving priorities. 28, 2026, citing misalignment with its evolving priorities. This is a member-exclusive article from Digiday.

Ad Tech

Ad Tech Demand Side Platform Advertising Marketing

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. The DSP market exclusively was valued at $20.77

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Martech

MAY 2, 2022

It will allow anyone “to unlock advanced targeting, performance insights, and attribution for the many advertisers who don’t have existing [demand-side platform] relationships,” Krishan Bhatia, NBCU president said in a statement. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2

Geo targeting

Geo targeting Demand Side Platform Audience Ad Tech

Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

Advendio

APRIL 14, 2025

By 2026, retail media ad spend is expected to surpass $200 billion globally, outpacing social media advertising growth. Programmatic Advertising → Partnering with DSPs (Demand Side Platforms) for automated ad buying. However, despite the massive potential, monetizing retail media effectively remains challenging.

ROI

ROI Retail Media Ad Inventory

RTL Lowers Full-Year Outlook Despite Streaming Growth

VideoWeek

AUGUST 8, 2023

And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets. The deal is subject to review by the German Federal Cartel Office. percent (to €152 million) during the six-month period. But having spent €1.1

Demand Side Platform

Demand Side Platform Entertainment Advertising Marketing

What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

NOVEMBER 8, 2022

The website or video player puts an ad impression up for auction using a supply-side platform (SSP). On their end, demand-side platforms (DSPs) place bids using the ad creatives supplied by advertisers in a real-time bidding auction. The winning bid (i.e., the highest offer) is awarded the ad impression.

Advertising

Advertising Banner Video Ads Header Bidding

Top 6 Benefits of Programmatic Advertising

Single Grain

JULY 17, 2023

You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Below, we’ll take a quick look at each of the key elements.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

What Is an Ad Exchange?

SODP

MAY 30, 2023

trillion by 2026 from $6.5 These platforms are usually connected to multiple ad exchanges and multiple ad networks. Demand Side Platform (DSP) If the SSP is a seller-side platform, the DSP is its equivalent on the buyer’s side. trillion in 2023. year on year.

Ad Exchange

Ad Exchange Ad Inventory Ad Space Ad network

Digital Advertising Guide

Adtelligent

JULY 19, 2022

As a result, ad spending is expected to show an annual growth rate ( 2022-2026) of 12.63%, resulting in a projected market volume of $295.10 bn by 2026. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs. Importance.

Advertising

Advertising Video Ads Banner Display Advertising

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

The Evolution of Google’s Privacy Sandbox

Clearcode

OCTOBER 21, 2024

The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. FLEDGE was rebranded in April 2023 to Protected Audience , and Google is further working on enhancing the solution. Will Google’s Privacy Sandbox Ever Go Live?

Cookies

Cookies A/B Testing Demand Side Platform Audience

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

The WIR: RTL Reports Ad Downturn, Group Black Bids $400 Million for Vice, and Azerion Co-CEO Steps Down

VideoWeek

MARCH 17, 2023

This marks significant progress towards its target of 10 million subscribers in 2026. UK Cabinet Secretary Oliver Dowden said he would not advise the public against using TikTok, but they should “consider each social media platform’s data policies before downloading and using them.” RTL says it now has 5.5

Non-Profit

Non-Profit Media Ad Tech Demand Side Platform

The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

VideoWeek

NOVEMBER 10, 2023

Top Stories The Trade Desk’s Share Price Slides as Ad Demand Stutters Demand side platform The Trade Desk saw its share price fall by nearly 30 percent after the company said it’s seen a slowdown in ad demand on its platform in its Q3 earnings.

Video Ads

Video Ads Impressions Viewability Media

The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

VideoWeek

DECEMBER 8, 2023

It found that only 36 cents of every dollar that enters a demand-side platform (DSP) reaches a consumer. The study analysed campaign data from 21 brands, encompassing $123 million in ad spend, between September 2022 and January 2023. Elsewhere in its report GroupM maintained its 2023 forecast of 5.8

Video Ads

Video Ads Media Agency Ad Tech

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

VideoWeek

JULY 29, 2022

“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Week in Tech. Tremor International Agrees to Acquire Amobee for $239 Million. TF1 Scores French National Football Rights.

Ad Tech

Ad Tech Agency Media Cookies

What every marketer needs to know about programmatic advertising

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. In the U.S.,

Advertising

Advertising Marketing Ad Exchange Retail

23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

NOVEMBER 28, 2023

Here’s a few key stats illustrating the future of digital marketing in the metaverse: It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse.

Marketing

Marketing First-Party Cookies SEO Audience

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

VideoWeek

DECEMBER 13, 2024

” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. ” Sky to Bundle Max in Early 2026 Max, the streaming service from Warner Bros.

Ad Tech

Ad Tech Media Brand Lift Audience

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. Disney to Name Bob Iger’s Replacement in Early 2026 Disney will name a new CEO in “early 2026” as Bob Iger prepares to step down – for the second time.

Ad Exchange

Ad Exchange Ad Tech Video Ads Agency

The WIR: Netflix Expands its Ad Offering, YouTube Takes On Ad Blockers, and Amazon Scrutinises its Content Spending

VideoWeek

JULY 7, 2023

The Week in Tech MediaMath Files for Bankruptcy MediaMath, a demand side platform, filed for Chapter 11 bankruptcy last Friday. Also this week, Channel 4 extended its partnership with Sky, keeping Formula 1 coverage on the public service broadcaster through to 2026.

Agency

Agency Media Ad Tech Demand Side Platform

The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US

VideoWeek

JUNE 20, 2025

Starting in summer 2026, Netflix subscribers in the country will be able to watch all TF1 Group’s live channels and on-demand content from its own streaming service, TF1+, directly on the SVOD/AVOD platform. Read more on VideoWeek. Dentsu clients will also get access to Criteo’s consultancy services for retailers.

The WIR: Microsoft Shuts Down Xandr DSP, Both Sides Claim Victory in TCF Ruling, and ITV’s Ad Sales Drop in Q1

VideoWeek

MAY 16, 2025

Top Stories Microsoft Shutters Xandr DSP, Citing AI Upheaval Tech giant Microsoft announced this week it is shutting down Microsoft Invest, the demand-side platform it bought (and rebranded) through its acquisition of end-to-end ad tech business Xandr from AT&T.

Ad Tech

Ad Tech Demand Side Platform Media Pop-Up

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

VideoWeek

FEBRUARY 7, 2025

Top Stories Netflix Considers Bid for F1 Rights in the US Streaming giant Netflix is considering bidding for F1 broadcasting rights in the US covering the 2026 season, according to multiple reports today. StackAdapt said the investment will enable the company to extend its programmatic footprint, while expanding into marketing technology.

Marketing

Marketing Ad Tech ROI Retail

Week in Charts: LiveRamp on WPP’s Infosum Acquisition, FAST Uptake in UK, and Channel 4’s Progress on Digital Ad Targets

VideoWeek

MAY 27, 2025

billion in 2026.E-commerce E-commerce giantAmazonoffers more than retail media advertisingit’s quickly becoming a leading platform for full-funnel activation, with streaming TV and its own demand-side platform serving advertisers of all sizes,” saidAlex Brownsell, Head of Content at WARCMedia.

Ad Targeting

Ad Targeting Demand Side Platform Retail Ad Tech

The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

JUNE 13, 2025

The company is also investing in a new 135,000 sq ft office in Barbican, London, set to open in early 2026. percent growth in 2026, and a compound annual growth rate of 5.4 The announcement comes as TikTok’s UK usership crosses 30 million monthly users. The revision, down from a prediction of 7.7 The latest report predicts 6.1

Media

Media Pharmaceuticals Ad Tech Retail

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

VideoWeek

FEBRUARY 10, 2023

The company said the closures allow Yahoo to narrow its focus and investment on its demand-side platform (DSP), to be renamed Yahoo Advertising. CTV, Gaming Ad Spend to Double by 2026 CTV and gaming ad spend is expected to double by 2026, hitting a combined £4.15 The forecast predicts CTV spend to rise from £1.17

Ad Tech

Ad Tech Ad Server Agency Native Advertising

The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract

VideoWeek

MAY 9, 2025

Top Stories Ad Tech Stocks Rise After Strong Earnings from The Trade Desk Demand-side platform The Trade Desk saw 25 percent year-on-year revenue growth in Q1, according to the company’s earnings released on Thursday, a return to form after it missed its targets in Q4. WBD gained 5.3

Ad Tech

Ad Tech Non-Profit Agency Media

AdTech Trends

Ad Tech Briefing: Microsoft’s DSP closure signals ad tech consolidation, as well as the AI arms race

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Trending Sources

NBCUniversal launches self-serve programmatic ad portal for Peacock TV

Mastering Retail Media Monetization: Strategies to Drive Ad Revenue and Maximize ROI

RTL Lowers Full-Year Outlook Despite Streaming Growth

What Is Programmatic Video Advertising and Why It’s Worth It

Top 6 Benefits of Programmatic Advertising

What Is an Ad Exchange?

Digital Advertising Guide

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

The Evolution of Google’s Privacy Sandbox

AdTech Ecosystem: Navigating Trends and Insights

The WIR: RTL Reports Ad Downturn, Group Black Bids $400 Million for Vice, and Azerion Co-CEO Steps Down

The WIR: The Trade Desk Shares Slide Over Q4 Outlook, Roblox Launches Video Ads, and Reach Cuts Ten Percent of its Workforce

The WIR: Government Creates £90 Million Hole in BBC Budget, IPG Seals First Look Deal with Amazon Prime Video Ads, and ANA Finds High Wastage in Programmatic

The WIR: Broadcaster Earnings Hint at Slowing TV Ad Revenues, WFA Warns of “Worst Ever” Talent Crisis, and Seedtag Raises Over $250 Million

What every marketer needs to know about programmatic advertising

23 Digital Marketing Trends You Can’t Ignore in 2024

The WIR: ITV to Distribute Content on YouTube, Vivendi Approves Breakup Plans, and WBD Separates Linear Networks

The WIR: Spotify Tests an Ad Exchange, ITV Turns to AI for Show Development, and Perplexity Seeks Publisher Deals

The WIR: Netflix Expands its Ad Offering, YouTube Takes On Ad Blockers, and Amazon Scrutinises its Content Spending

The WIR: Omnicom Bets on Live Content, Disney Makes Streaming Shoppable, and Streaming Outsizes Cable and Broadcast Combined in the US

The WIR: Microsoft Shuts Down Xandr DSP, Both Sides Claim Victory in TCF Ruling, and ITV’s Ad Sales Drop in Q1

The WIR: Netflix Considers F1 Rights Bid, StackAdapt Raises $235 Million, and ROI’s the Limit for Ralph Lauren’s Marketing Spend

Week in Charts: LiveRamp on WPP’s Infosum Acquisition, FAST Uptake in UK, and Channel 4’s Progress on Digital Ad Targets

The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

The WIR: Yahoo Closes its SSP, IPG Sees Slow Growth in Digital, and UK CTV Revenues Set for Steep Rise

The WIR: The Trade Desk Returns to Form, GroupM Lays Off Staff Amid Rebrand Rumours, and DAZN Expects to Cancel its Ligue 1 Contract

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