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Executive Summary | Reality Check: The 2025 Advertising Trends Report

Basis

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? billion in 2025. Diversifying Search Strategies: Advertisers need to adapt to shifting search winds, exploring search advertising opportunities beyond Google.

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What’s The Latest with Big Tech?

Basis

The following antitrust lawsuits are ones to keep an eye on, as they could spark significant structural shifts across the digital advertising ecosystem. Google’s Adtech Antitrust Trial In April 2025, Judge Leonie M. Google’s Search Antitrust Trial The adtech case isn’t Google’s only legal battle.

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What’s the difference between AdTech and MarTech?

illumin

UPDATED: JUNE 2025) MarTech (Marketing Technology) and AdTech (Advertising Technology) are distinct aspects of modern marketing that are differentiated and simultaneously overlap and complement each other. Here’s how to spot the difference and the applications of both.

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Are Paid Ads Less Valuable with AI Search? What Real Data Says

Single Grain

Metric Impact with AI Search Source Click-Through Rate (CTR) 34.5% The value of paid advertisingreaching potential customers with relevant offers at moments of high intentremains valid even as AI transforms the search experience. Are Paid Ads Less Valuable With AI Search?

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Lower Spend, Slower Growth and Higher Concentration: How Tariffs Are Impacting the Global Ad Market

VideoWeek

As the US and China emerge from their latest round of trade talks, the impact of Donald Trump’s tariff policies continue to bite for the global advertising industry. trillion in 2025. Looking at individual channels, search will account for 21.5 percent in 2025. percent in 2025. percent market share this year.

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Innovations in Search and Social Advertising

Basis

This month,Erik Chellberg, VP of Social Media Investment, and Jesse Foley, VP of Search Media Investment, compiled all the latest news, trends, and resources that advertising pros need to know. This will offer advertisers expanded reach, creative flexibility, enhanced audience targeting, and more.

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Beyond Google: Top-Performing Paid Media Alternatives for 2025

Single Grain

Recent projections indicate Google’s share of search-driven paid media in the U.S. will drop below 80% in 2025, down from over 85% in 2023. This isn’t just a blipit represents a change in how marketers are approaching their digital advertising strategies.

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