illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Teams fear that automation might threaten jobs, while leadership hesitates to invest without guaranteed ROI. Trust and transparency Trust is the currency of 2025.

Marketing 126

Marketing Fashion ROI Communications 126

AdExchanger

FEBRUARY 18, 2025

That growth is expected to continue in 2025, with digital platforms capturing 72.9% The ROI on digital marketing efforts continues to justify […] The post Cracking 2025s Toughest Marketing Challenges With A Smarter Data Strategy appeared first on AdExchanger. of total ad revenues this year, rising to 76.8%

Marketing 96

Marketing ROI 96

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? What challenges are advertisers looking to solve when it comes to CTV?

Advertising 97

Advertising Retail Pop-Up Media 97

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 120

Retail Advertising ROI MarTech 120

Adweek

JUNE 16, 2025

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Entertainment 238

Entertainment ROI Impressions Media 238

Ad Monsters

JANUARY 14, 2025

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve. Thats going to change in 2025.

Retail 102

Retail Media Machine Learning ROI 102

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations.

Media 109

Media Retail Advertising Cookies 109

Adweek

JANUARY 17, 2025

At a live Adweek group chat at CES 2025 in Las Vegas, presented in partnership with Infinite Reality, This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online.

ROI 269

ROI Audience Marketing 269

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 124

Communications Conversion Conversion Rate Marketing 124

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives. Why it matters : Stakeholders need business results and operational ROI.

MarTech 100

MarTech A/B Testing Retail ROI 100

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. In 2025, the right questions cut straight to reality. Reality looks different.

MarTech 115

MarTech Finance Conversion Rate Conversion 115

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. This will lead to higher demands for all digital experiences to be accessible in 2025. For instance, this March the 2025 Academy Awards will be streamed live on Hulu for the first time ever. Now, theres no looking back.

Healthcare 126

Healthcare Audience Marketing Media 126

Martech

MAY 21, 2025

Google Marketing Live 2025 was no surprise all about AI. Heres a recap of everything that matters from Google Marketing Live 2025. You can also run easier and more cost-effective incrementality tests to pinpoint which efforts add value, while improved cross-channel analytics provide a fuller view of the customer journey and ROI.

Marketing 88

Marketing Pop-Up Video Ads Conversion 88

Martech

FEBRUARY 26, 2025

B2B marketing in 2025 is not for the faint of heart. In a crowded market, it’s no longer enough to push out product features or ROI claims. Show some investment The pressure to deliver immediate ROI often makes brands hesitant to give before they take. Buyers want real connections, trust and value before they invest.

ROI 117

ROI Audience Marketing MarTech 117

Digiday

JUNE 24, 2025

This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity by renewing their focus on data and ROI. Fueling these changing dynamics are shifts in consumer behavior, as shoppers increasingly expect tailored and cohesive experiences.

ROI 62

ROI Agency Marketing Media 62

Adweek

JUNE 10, 2025

As traditional advertising struggles to prove ROI, platforms with first-party data and omnichannel reach are seizing the spotlight. By Matt Britton --> Retail media is rewriting the rules of brand engagement. Walmart Connect is leading this transformation, blending in-store, online, and CTV into a unified strategy.

Retail 214

Retail Media Fashion Audience 214

Martech

FEBRUARY 7, 2025

According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. Furthermore, nearly all companies (94%) have seen ROI on their major CX investments. Source: The 2025 CX Landscape Report As always, one major challenge is data.

ROI 95

ROI MarTech Marketing 95

Single Grain

JUNE 13, 2025

This isn’t wishful thinking; it’s the reality that AI creative scoring delivers to forward-thinking marketing teams in 2025. “Pre-publish AI scoring can eliminate wasteful testing and turbocharge ad ROI by predicting creative performance with high accuracy,” according to industry analysis of leading MarTech platforms.

ROI 52

ROI A/B Testing Machine Learning Audience 52

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Enhanced analytics will offer improved ROI tracking and optimization opportunities. Enhanced Analytics for Better ROI Tracking As TikTok advertising evolves, so too will the tools available for measuring success.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Single Grain

APRIL 22, 2025

Measuring and optimizing return on investment (ROI) is critical to digital marketing. This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. These models can reveal up to 50% of hidden marketing ROI.

ROI 52

ROI A/B Testing Conversion Rate Marketing 52

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 110

Retail eCommerce ROI Conversion 110

Single Grain

MAY 1, 2025

As we navigate through 2025, marketing leaders face unprecedented budget allocation challenges amid economic uncertainty, technological disruption, and evolving consumer behaviors. Where CMOs Are Investing in 2025 Digital Transformation and AI AIs integration in marketing operations continues to accelerate, powering 17.2%

Marketing 52

Marketing ROI Finance Media 52

PubMatic

APRIL 2, 2025

Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions. The post Top Commerce Media Takeaways from Shoptalk 2025 appeared first on PubMatic.

Media 63

Media Retail Education ROI 63

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies.

Machine Learning 66

Machine Learning Entertainment Audience ROI 66

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Measure ROI rigorously to justify further investment. The post How to Use AI for Paid Ads to Boost Marketing ROI appeared first on Single Grain.

ROI 52

ROI CPA Marketing Conversion Rate 52

Martech

FEBRUARY 5, 2025

The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Retail 119

Retail Media Marketing Manufacturing 119

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. Data centralization/data capabilities and ability to actively measure ROI are tied for #4. (As P.S. Please take on our gen AI survey for Martech for 2025 and get that bonus AI martech landscape.

MarTech 118

MarTech ROI Marketing 118

Marketing Dive

JUNE 12, 2025

Published June 12, 2025 By Aaron Baar post share post print email license Jack in the Box teamed with entertainer T-Pain for a limited-edition Munchie Meal that is being promoted across Fortnite and Twitch. ET How to Consolidate Your MarTech Stack: Benefits and ROI Presented by studioID and Acoustic 24 JUN Conference | 3:30 a.m.

Entertainment 103

Entertainment ROI Agency Retail 103

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 129

ROI MarTech Marketing Agency 129

Marketing Dive

JUNE 16, 2025

Published June 16, 2025 By Aaron Baar post share post print email license The tracking capabilities arrive at a time when interest is high in retail media, connected TV and creator content. By Chris Kelly • April 23, 2025 Scott Olson via Getty Images Deep Dive As retail media networks widen their scope, is a reckoning inbound?

Retail 107

Retail Cookies Agency ROI 107

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Look at the ROI of the channels you use. Time to step on the gas We’re just a few weeks away from the make-or-break fourth quarter.

ROI 132

ROI Marketing Agency MarTech 132

Single Grain

MAY 13, 2025

Additional recommendations for marketing teams using creative tools include making a creative workflow, prioritizing cross-functional tools, investing in training, establishing clear guidelines for AI use , and tracking ROI. Affects adoption rates and ROI timeline Integration Capabilities Does it connect with your existing tech stack?

Marketing 52

Marketing ROI Education Agency 52

Ad Monsters

JANUARY 10, 2025

Publisher Forums inaugural Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks will debut March 9-11, 2025, at the luxurious Pier Sixty-Six Hotel in Fort Lauderdale, FL. Tickets for all three 2025 events are available now.

Ad network 105

Ad network Ad Ops ROI Education 105

Karola Karlson

FEBRUARY 22, 2025

If you’re looking for further inspiration, check out these other collections: 205+ Best Meta Ad Examples 80+ Top Instagram Ad Exam ples 25 Best Marketing Newsletters in 2025 LinkedIn Ads with offers & numbers LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high (..)

ROI 52

ROI Ad Targeting Video Ads Conversion 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

APRIL 8, 2022

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

Marketing 122

Marketing Healthcare ROI Retail 122