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2025 advertising trends cheatsheet: the future of marketing in a rapidly evolving world

illumin

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

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What’s Driving the Momentum Behind Ad Curation in 2025

Basis

Ad curation isn’t a new concept, but in 2025, advertisers are embracing it with renewed urgency. The Rise of Intentional Media Buying In 2025, intentional media buying isn’t just a best practice—it’s a strategic necessity. Every dollar must work harder, and leaders are expected to prove ROI faster and more rigorously than before.

ROI 88
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Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

With TikTok’s explosive growth continuing into 2025, the answer requires looking beyond the hype to examine concrete performance data, realistic costs, and challenges. Calculate your ROI to ensure you’re getting the most out of TikTok advertising. in 2025, according to Amra & Elma. 0.5% – 2.0%

ROI 52
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2025 Advertising Trends: The End of Irrelevant Ads and the Rise of In-Store Media

Ad Monsters

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations.

Media 109
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Paris 2024 Olympic Games Opening Ceremony Wins Cannes Lions Grand Prix

Adweek

One Second Ads” earned Budweiser 68 million impressions across TikTok, and earned not just the Grand Prix but also a Gold Lion. Created by Africa Creative and DDB out of Brazil, the campaign features the first notes and/or beats of some of the world’s most popular songs, testing consumers’ fandom as the goal was to reach music fans.

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If I could double your email revenue, would you listen to me?

Martech

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 129
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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

Ad fatigue isn’t just an annoyanceit’s actively damaging your marketing ROI and brand perception. Here are 7 ways to overcome ad fatigue in 2025. When you notice engagement metrics beginning to decline (often after 10,000-20,000 impressions), it’s time for a refresh.