Martech Series

FEBRUARY 2, 2023

Once the data is analyzed using artificial intelligence (AI) or machine learning tools, you can suggest better products to your customers and eventually push out the competition, much like a company with significant network effects does. For instance, the GDPR allows non-PII like cookies to be classified as personal data.

Marketing 119

Marketing Conversion Rate Click Through Rate Cookies 119

Single Grain

APRIL 29, 2025

In this comprehensive guide, we’ll explore the most effective zero-party data collection methods that are driving exceptional personalization results in 2025, complete with implementation strategies and real-world success metrics. Implementation Strategy Develop machine learning models that identify patterns in zero-party data.

Conversion Rate 52

Conversion Rate Click Through Rate Conversion Cookies 52

Single Grain

MAY 6, 2025

According to recent data from Revnew, 87% of marketers report higher ROI from ABM strategies, with an impressive 208% growth in revenue attributed to ABM in 2025. According to Smarketers, 77% of B2B marketers using AI-powered ABM in 2025 report a significant increase in hyper-personalization capabilities.

ROI 52

ROI Machine Learning Conversion Rate Communications 52

Single Grain

JUNE 5, 2023

Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025. Statista ) AR advertising is expected to be worth $198 billion by 2025. Forbes ) Mobile commerce sales will amount to $710 billion by 2025. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Ad Monsters

FEBRUARY 18, 2025

From the rise of programmatic advertising to privacy regulations like GDPR, each major change caused ripple effects that shook up how publishers and advertisers operate. The Tech Graveyard Is a Cautionary Tale Against Exclusivity Digital advertising has always been a volatile place to do business.

Ad Tech 66

Ad Tech Machine Learning Shipping GDPR 66

Single Grain

DECEMBER 6, 2019

The updates to the GDPR (General Data Protection Regulations) and stricter filters have dented the potency of email marketing. Predictive analytics is the practice of using data mining, predictive modeling and machine learning to identify patterns and attempt to predict the future. 26) Big Data and Deep Learning.

Marketing 145

Marketing SEO Conversion Audience 145

VideoWeek

OCTOBER 4, 2024

TF1 will roll out new products in Q1 2025, including new premium display, playable and shoppable ad formats, as well as personalised content engines. Due to launch in January 2025, Graph:ID aims to become a single access point for information about users of TF1+, TF1 Info and TF1 PUB. Read more on VideoWeek.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

JULY 14, 2023

The broadcaster aims to have 30 percent of revenues come from digital advertising by 2025. The deal comes three years after the European Court of Justice struck down the previous regime, arguing that the “Privacy Shield” did not limit US authorities’ access to data in an equivalent manner to the European GDPR.

Viewability 98

Viewability Non-Profit Agency Media 98

Ad Monsters

JANUARY 10, 2025

AI is transforming how business gets done and in 2025, those changes will only accelerate. 2: Confusion with Reign in AI Regulations on a National Level Despite the federal government identifying over 700 AI use cases among its agencies , a comprehensive AI regulation appears unlikely in 2025.

Machine Learning 111

Machine Learning Ad Targeting GDPR Entertainment 111

YieldBird

JANUARY 31, 2025

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Will that change in 2025? Here are their thoughts.

Header Bidding 52

Header Bidding Cookies Fill rate Video Ads 52