Single Grain

MAY 12, 2025

Shein leveraged TikTok’s algorithm to deliver highly personalized product videos based on user behavior and preferences, achieving a 45% increase in click-through rates. The post Top TikTok Marketing Trends Reshaping Brands in 2025 appeared first on Single Grain. This remarkable performance wasn’t isolated.

Marketing

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. Goal: Audience Engagement Click-Through Rate (CTR) The percentage of impressions that result in a click, showing how compelling your ad is.

Advertising

Single Grain

MAY 31, 2025

lower average click-through rate and cases where no ads appear alongside AI-generated answers. The value of paid ads with AI search isn’t diminishing but transforming , shifting from metrics like click-through rates toward enhanced conversion quality, improved targeting precision, and automation efficiencies.

Click Through Rate

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. A common pitfall is the overreliance on vanity metrics like click-through rates and page views — figures that don’t necessarily reflect meaningful engagement.

Machine Learning

Single Grain

JUNE 17, 2025

Single SVG templates automatically adapt to different audience segments, eliminating the need for separate assets per variation and delivering 20-30% higher click-through rates in retargeting campaigns. When your ads load faster, users stay engaged longer, leading to higher click-through rates and better conversion outcomes.

Click Through Rate

Single Grain

JUNE 16, 2025

This approach enabled them to successfully serve more relevant ads to engaged prospects, improving click-through rates while reducing wasted impressions on non-prospects. 66% of ad buyers plan to increase spending on contextual advertising in 2025 , according to the IAB State of Data report.

Retargeting

Martech

DECEMBER 17, 2024

Specifically, the two biggest pieces we expect to be impacted are open and click rates. Dig deeper: What every marketer should watch for in 2025 This is particularly concerning given the already unreliable open rate data due to Mail Privacy Protection. When Gmail introduced tabs, it initially cut click-through rates.

Marketing

Single Grain

MAY 1, 2025

According to research from Terakeet, AI Overviews now appear on search engine results pages (SERPs) for 52% of tracked searches as of February 2025. This comprehensive guide explores what Google AI Overviews are, how they’re reshaping search, and the specific tactics marketers can implement to optimize for this new feature.

SEO

Single Grain

JULY 17, 2025

Instead of focusing solely on click-through rates, measure engagement duration, biometric response correlation, and cross-channel attribution. Let’s Start Automating The post How to Use Smart Wearable Ads to Drive Higher Engagement Rates in 2025 appeared first on Single Grain.

Conversion Rate

Single Grain

JUNE 1, 2025

According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). Cost per click (CPC). Performance metrics Conversion rate. Click-through rate (CTR). Engagement rate. Return on ad spend (ROAS).

ROI

Martech

JULY 18, 2025

In 2025, if you’re still treating email like a megaphone, you’re missing the channel’s real value: building lasting relationships that serve both your customers and your brand. Update your metrics Move beyond opens and click-through rates. It’s time to rethink our approach to email marketing.

Conversion

Ad Monsters

JUNE 30, 2025

Influencer marketing is projected to exceed $24 billion in global spending by the end of 2025. Prioritize branded search lift, saves, click-through rates and quality of community engagement. The rapid commercialization of influence has created fertile ground for both innovation and exploitation.

Marketing

Single Grain

APRIL 26, 2025

“In 2025, we’re seeing a major shift from passive consumption to active discovery. For You Page), search term impressions, completion rate Instagram: Profile visits from search, hashtag performance, Explore page reach Pinterest: Search impressions, search click-through rate, search appearance by keyword 2.

SEO

illumin

NOVEMBER 14, 2024

The medium is also on pace to continue its growth in 2025, when it is expected to make up 20% of digital ad spending, surpassing $67 billion USD. Understanding impressions, click-through rates, and return on ad spend (RoAS) is essential for optimizing retail media campaigns. This is where some solutions fail.

Retail

Single Grain

APRIL 22, 2025

Marketers invest heavily in SEO to increase website traffic and click-through rates. But what if you gain the top spot on the SERPs, but a user doesnt click your website? This is called zero-click searches, and they are becoming more common as AI search takes over. Here are the most prominent features.

SEO

Single Grain

MAY 5, 2025

According to data from Pinterest’s 2025 Trends Report, searches for “Vintage Americana” color palettes have increased by 145% this year, as reported by Bella Virtual Staging , demonstrating renewed interest in classic color combinations. Conversion impact: Changes to conversion rates across the customer journey.

Click Through Rate

Single Grain

APRIL 22, 2025

This comprehensive guide will help you understand marketing ROI, how to measure it, and provide actionable strategies to maximize your returns in 2025. Search Engine Optimization (SEO) Organic traffic Keyword rankings Conversion rate from organic search Pages per session Bounce rate SEO leads have a 14.6%

ROI

Marketing Dive

JULY 7, 2025

Published July 7, 2025 By Aaron Baar post share post print email license Roblox boasts 100 million daily active users who participate in adventures and games developed by the next-generation creators Dentsu wants to collaborate with. 10, 2025 Michael M. 10, 2025 Michael M. By Peter Adams and Chris Kelly • Feb.

Cookies

Single Grain

JULY 28, 2025

Featured-snippet visibility declined by 35% between September 2024 and March 2025 , creating intense competition for the remaining answer box real estate. The post 15 Top AEO SEO Agencies for Featured Snippets in 2025: The Complete Guide appeared first on Single Grain. The search landscape has fundamentally shifted.

SEO

Single Grain

APRIL 24, 2025

Success is measured in rankings, click-through rates, and organic traffic. Other tips to try include: Focus on specific questions : Instead of broad topics like “Best Marketing Tools 2025,” target queries like “What are the best email marketing tools for e-commerce businesses with under 10,000 subscribers?”

SEO

Single Grain

JUNE 30, 2025

” – Marketing Technology Research, 2025 The technology utilizes advanced methods, including generative adversarial networks (GANs), variational autoencoders, and agent-based modeling, to create these datasets. It’s not just about compliance. Gartner projects that by 2024, 60% of the data used in AI will be synthetic.

Advertising

Single Grain

MAY 12, 2025

What sets Reddit apart is its 77% brand awareness in the United States ( Statista, 2025 ), coupled with users who are notoriously skeptical of traditional marketing approaches. This combination creates both a challenge and an opportunitybrands that navigate Reddit can build significant engagement among their audience.

Marketing

Single Grain

APRIL 30, 2025

” Why Micro-Moments Matter More Than Ever in 2025 Micro-moments represent how consumers make purchasing decisions, and brands that appear immediately have a competitive advantage. Rising consumer expectations: In 2025, 76% of consumers expect companies to understand their needs and expectations without explicitly stating them.

Conversion Rate

Single Grain

JULY 10, 2025

It’s the new reality of B2B sales in 2025. Measuring Success Beyond Vanity Metrics Traditional marketing metrics, such as click-through rates and email opens, only offer a false sense of progress and become less relevant when measuring buyer intent pods. This isn’t science fiction.

Click Through Rate

AdvertiseMint

JANUARY 6, 2025

This tool allows advertisers to track key performance metrics such as click-through rates, impressions, and engagement levels. Utilizing Influencer Collaborations Influencer partnerships can significantly enhance your beta testing efforts on TikTok and the new advertising trends expected for 2025.

Advertising

Digital Ad Blog

MAY 26, 2025

But by 2025, this promise has become increasingly difficult to realize at scale. Organic visibility increases brand familiarity, which improves click-through rates in paid campaigns, enhances email open rates, and supports better performance in social and referral channels. Acquisition costs are climbing sharply.

Media

Single Grain

JULY 28, 2025

of click-through rates in 2025. As AI-powered search transforms how users access information, specialized agencies are emerging to help brands capture “position zero” through enhanced snippets, voice search optimization, and AI-generated content visibility. .

SEO

Single Grain

MAY 5, 2025

Case Study: Psychedelics Design Awards 2025 Challenge: Digital product teams needed to boost user engagement and conversion in saturated markets by differentiating their interfaces with cutting-edge psychedelic visuals.

Click Through Rate

Single Grain

MAY 5, 2025

According to BeeGraphy, 78% of new architectural projects in 2025 incorporate parametric design elementsa sophisticated application of geometric principles that allows for complex forms while maintaining mathematical relationships. This trend isn’t isolated to architecture; it’s spreading across all visual disciplines.

Communications

Single Grain

APRIL 19, 2025

” This approach requires a renewed focus on advertising efficiency through conversion optimization rather than simply reducing investment. “You focus on improving your conversion rates. Advisory firm Madison and Wall recently cut its forecast for U.S. advertising revenue growth this year to 3.6%, down from the 4.5%

Click Through Rate

Single Grain

APRIL 20, 2025

Guides like “How to Maximize Value During Economic Uncertainty” or “5 Ways to Make Smarter Purchasing Decisions in 2025” demonstrate your understanding of customer challenges while positioning your brand as a helpful resource. Attempt to increase click-through rates.”

Marketing

Single Grain

JULY 16, 2025

Key Takeaways Temporal SEO aligns content timing with search demand cycles to capture traffic when user intent peaks, with 35% of Google search results now directly influenced by freshness algorithms in 2025. E-commerce sites that use an event schema typically see significant improvements in click-through rates during the holiday season.

Conversion Rate

Single Grain

JULY 28, 2025

AEO Implementation Best Practices for 2025 Successful Answer Engine Optimization requires understanding how AI systems interpret and surface content. The post 7 Trusted AEO SEO Agencies for Enhanced Search Experience in 2025 appeared first on Single Grain. Need help choosing the right partner?

SEO

Marketing Dive

JUNE 10, 2025

Published June 10, 2025 Peter Adams Senior Reporter post share post print email license Amazon is making its generative AI-powered video generator available to all U.S. Amazon says that sponsored brand campaigns featuring video see a 30% higher click-through rate, on average, than those without. or its subsidiaries.

Retail

Single Grain

APRIL 19, 2025

The Trump administration has announced that effective May 2, 2025, the de minimis exemption will be eliminated for all shipments from China and Hong Kong. Optimize for efficiency: Focus on improving conversion rates and click-through rates rather than simply cutting budgets.

Shipping

VideoWeek

JULY 25, 2025

AI and Shorts Drive Ad Revenues at YouTube YouTube’s ad revenue jumped 13 percent YoY during Q2 2025, reaching $9.8 Fox Closes Upfronts with Growth Across Sports and Tubi Fox has closed its 2025-26 upfront cycle with double-digit volume growth across its portfolio compared with the previous year, according to Adweek.

Media

VideoWeek

NOVEMBER 8, 2024

DV Attention for Publishers offers ‘Granular Campaign and Inventory Metrics’ for open web and in-app inventory, and ‘Performance-Driven Optimisation’ designed to boost campaign performance beyond traditional metrics such as viewability and click-through rates. Tubi and Political Ads Drive Fox Revenues Fox revenues gained 11.13

Ad Tech