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Amazon Dodges 35% Prime Day Sales Drop by Stretching It to Four Days

Adweek

Click-through rates are up—indicating high engagement—but conversion rates in the first half of the event are softer as shoppers wait for what they perceive to be the best deals,” said Mike Feldman, svp of commerce at Flywheel. Consumers also added more products to their carts than they bought.

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Google Ads tests video asset option

Martech

Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. This could change ad strategies for 2025. Why we care. This update may show that Google plans to use more video in search and other campaigns.

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7 Proven Ways to Overcome Ad Fatigue in 2025

Single Grain

You’ve seen the warning signs: plummeting click-through rates, soaring costs per acquisition, and decreasing engagement metrics. Here are 7 ways to overcome ad fatigue in 2025. The warning signs of ad fatigue typically include: Declining click-through rates (CTRs). Decreasing conversion rates.

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Are TikTok Ads Worth It in 2025? Data-Backed ROI Analysis

Single Grain

With TikTok’s explosive growth continuing into 2025, the answer requires looking beyond the hype to examine concrete performance data, realistic costs, and challenges. When evaluating TikTok’s advertising value, three key metrics tell the most compelling story: Conversion rates: TikTok ads conversion rates average between 1.1%

ROI
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9 Creative Ad Trends That Will Transform Marketing in 2025

Single Grain

Let’s explore the creative ad trends reshaping how brands connect with consumers in 2025. According to Zero Gravity Marketing’s 2025 Creative Trends Report, 42% of top-spending ads now utilize lo-fi (low production value) creative approaches. 93% of consumers find UGC helpful when making purchase decisions.

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Zero-Party Data Email Personalization: Your Strategic Playbook for 2025

Single Grain

A staggering 217% increase in email click-through rates and a 78% quiz completion rate. According to Accenture’s 2025 Global Banking Consumer Study , 91% of consumers are more likely to shop with brands that provide relevant offers and recommendations based on data they’ve voluntarily shared.

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15 Best LinkedIn ABM Campaign Management Companies in 2025 [Complete Guide]

Single Grain

The platform’s unique ability to deliver click-through rates of 2-3.5% This comprehensive analysis examines the 15 leading LinkedIn ABM specialists in 2025, providing detailed insights into their methodologies, pricing, and proven results to help you make an informed decision. Ready to transform your ABM strategy?