Exchange Wire

JUNE 19, 2025

The debut post focuses on CPDP 2025 in Brussels, a [.] The post Aceex Launches New Blog Series Featuring Ad Tech Privacy Insights from CPDP 2025 appeared first on ExchangeWire.com.

Ad Tech 59

Ad Tech Advertising 59

Adweek

JUNE 10, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.

Ad Tech 279

Ad Tech Media Audience Advertising 279

Adweek

JUNE 16, 2025

. “The Trade Desk is growing faster than the industry, and faster than any scaled competitor in ad tech,” the spokesperson said. The Trade Desk is also leading the way in shining the light of transparency on the ad-tech supply chain more than any other company in the industry.”

Demand Side Platform 267

Demand Side Platform Ad Tech Agency Ad Targeting 267

Ad Monsters

DECEMBER 19, 2024

Missed the most buzzworthy ad tech stories of the year? In 2024, ad tech kept us on our toes with innovation, controversy, and everything in between. Whether it was AI upending ad tech norms, Googles legal woes, or streaming giants making bold moves, these stories resonated for a reason.

Ad Tech 98

Ad Tech CPC Cookies Advertising 98

AdExchanger

MARCH 26, 2025

The UKs Information Commissioners Office has three strategic priorities in 2025 and, you guessed it, online tracking is one of them. The other two are childrens privacy and updating the commissions guidance on AI and automated decision making.

Ad Tech 101

Ad Tech 101

Digiday

JANUARY 5, 2025

Ad tech thats not a black hole for your budget? Instead of joining the prediction parade, lets talk about the things we know wont materialize in 2025 because some traditions are just too persistent to break. Every December, the industry churns out breathless predictions about whats next in media and advertising.

Ad Tech 87

Ad Tech Media Marketing Advertising 87

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Ad tech is on the cusp of a major shift. Beyond the tech talk, hes also a champion for diversity and inclusion in an industry ripe for fresh voices and perspectives.

Cookies 102

Cookies Ad Tech Audience Advertising 102

Adweek

JANUARY 10, 2025

The Consumer Electronics Show wraps up tomorrow, but many marketers and advertisers have already fled Las Vegas after a packed week of panels, meetings, floor tours, tech demonstrations, parties, and meals--sometimes packing in multiple dinners into the same evening to maximize face-to-face time with clients or potential partners.

Electronics 306

Electronics Marketing Advertising Ad Tech 306

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? While Google abandoned its plans to phase out cookies, other tech companies have stuck to their guns. While the tech giant’s decision buys them more time, the ball is already rolling and an object in motion almost always stays in motion.

Cookies 96

Cookies Ad Tech Marketing Advertising 96

Adweek

JANUARY 2, 2025

In 2025, generative artificial intelligence will shift from a behind-the-scenes tool to a central driver of innovation in marketing. Alongside this shift, tech firms like Apple and Anthropic are poised to become key players, We can expect the emergence of agent AI 2.0, a new breed of agent AI that will manage complex, real-time tasks.

Marketing 312

Marketing Ad Tech 312

AdExchanger

JANUARY 10, 2025

What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about why curation is such a hot topic in ad tech. The post CES 2025: The Future Of Curation, with PubMatic CRO Kyle Dozeman appeared first on AdExchanger.

Ad Tech 92

Ad Tech 92

Adweek

JUNE 11, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

Viewability 239

Viewability Ad Tech Conversion Video Ads 239

illumin

JUNE 12, 2025

Here are some trends shaping Father’s Day advertising for 2025. Father’s Day in 2025 is just around the corner (most especially in North America), and brands are getting creative in how they connect with modern dads and those shopping for them. This marks a jump from $22.4 billion in 2024 and surpasses the previous record of $22.9

Advertising 76

Advertising Shipping Retail Conversion Rate 76

Digiday

JANUARY 2, 2025

This year, chatter concerning mergers and acquisitions is all about whether 2025 will spark a deal frenzy across advertising and ad tech. Heres the twist: the deal flow never really dried up in 2024.

Ad Tech 91

Ad Tech Media Marketing Advertising 91

illumin

JUNE 6, 2025

Here’s a quick snapshot of Pride Month advertising in 2025 and how consumers are responding to it. A survey by Gravity Research indicates that 39% of brand executives plan to reduce Pride-related marketing in 2025, a sharp increase from 9% in 2024, with none intending to increase spending. Follow @illuminHQ

Marketing 89

Marketing Ad Tech Advertising Media 89

Exchange Wire

JUNE 12, 2025

As we hit the midpoint of 2025, what’s the current state of privacy in ad tech? As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. The post The State of Privacy in Ad Tech appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech 52

Digiday

MARCH 25, 2025

Specifically, the ad tech sector saw a notable 73% rise in deal volume during this period, and per the Q1 deal flow this year, that trend looks set to continue. Some have even tipped a return of initial public offerings in the space in 2025.

Ad Tech 49

Ad Tech Media Marketing 49

Digiday

MAY 13, 2025

Across the 2025 winners, themes include a continued embrace of short-form video, a rise in interactive storytelling through formats like VR and AR, and a focus on collaboration to drive engagement and innovation. This years Digiday Media Awards winners celebrate the power of partnerships and emerging technologies.

Media 81

Media Food Ad Tech Audience 81

Adweek

JUNE 16, 2025

By Ethan Alter DAZN Makes a Play for U.S.

Media 262

Media Advertising Audience Agency 262

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale.  With global spending on commerce media expected to surpass  $81.6

Media 119

Media Ad Tech Retail Display Advertising 119

Exchange Wire

MAY 19, 2025

Ahead of ATS Singapore 2025, event sponsor Geniee explores how artificial intelligence is changing the ad tech sector, beyond just automation, expanding on hyper-personalisation, planning, as well as enhancing the capabilities of DSPs and SSPs. Programmatic advertising has always been [.]

Ad Tech 59

Ad Tech Advertising 59

Adweek

MARCH 3, 2025

Advertisers using blocklists to avoid content containing specific keywords inadvertently avoid over half of all Oscars-related content--even though most of this content is culturally relevant and uncontroversial--according to new data from contextual advertising firm Mantis shared exclusively with ADWEEK. 28, 2024, and Jan.

Advertising 200

Advertising Ad Tech Media 200

Exchange Wire

JUNE 11, 2025

FirstPartyCapital (FPC), the leading global sector-focused fund, today (11th June, 2025) announces a multi-million pound investment from IX Labs, the investment arm of Index Exchange, one of the world’s largest independent supply-side platforms (SSPs). This strategic partnership comes as FirstPartyCapital [.]

Ad Tech 52

Ad Tech 52

AdExchanger

JANUARY 10, 2025

What is the future of curation in 2025? On the CES conference floor, PubMatic Chief Revenue Officer Kyle Dozeman talks about why curation is such a hot topic in ad tech. The post CES 2025: The Future Of Curation, with PubMatic CRO Kyle Dozeman appeared first on AdExchanger.

Ad Tech 62

Ad Tech 62

Exchange Wire

MAY 20, 2025

Mistplay, the pioneer of play-and-earn in the rewarded ad space, today (May 20th, 2025) announced the addition of Marc Bearman as general manager for new ad tech products. With over a decade of experience shaping the ad tech industry, Marc [.]

Ad Tech 52

Ad Tech Ad Space Advertising 52

Adweek

JUNE 10, 2025

With previous leadership roles at Amazon and Instacart, Ryan brings a powerful blend of ecommerce, retail, and ad-tech experience to the table. From CTV innovation and first-party data to shoppable formats and AI-powered personalization, Ryan shares how Walmart is shaping the new advertising landscape.

Retail 214

Retail Media Fashion Audience 214

illumin

FEBRUARY 19, 2025

Leverage loyalty Customer loyalty is king in 2025. In 2025, this often means working with influencers. To see more from illumin, be sure to follow us on X and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. Follow @illuminHQ

Marketing 92

Marketing A/B Testing Audience Conversion 92

AdExchanger

JANUARY 7, 2025

There were lots of ad tech headlines in 2024, from MFA and M&A to the rise of generative AI and Googles decision not to deprecate third-party cookies in Chrome. But there was arguably no bigger story than the Google ad tech antitrust trial, an event well over a decade in the making.

Ad Tech 117

Ad Tech Cookies 117

Ad Monsters

DECEMBER 18, 2024

From the tangled ad tech supply chain to Googles dominance, publishers face mounting challenges in monetization, transparency, and controlcan they sharpen their strategies to thrive in 2025? The discussion also tackled the elephant in the room: Google’s stranglehold on the ad tech ecosystem.

Ad Tech 94

Ad Tech Conversion Communications Audience 94

illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

VideoWeek

NOVEMBER 15, 2024

In this week’s Week in Review: Netflix evolves its ad offering, BILD launched BILDplay, and brands plan a move away from time and materials. These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. ” The Week in Tech Viant Acquires CTV Data Business IRIS.TV

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

Digiday

MARCH 27, 2025

Ad tech’s recurring question in 2025 so far has been, “What’s delaying the Google verdict?” ” The honest answer? Well, nobody really knows… resulting in speculation, deferred decision-making, and overall prolonged anguish. This is a member-exclusive article from Digiday.

Ad Tech 58

Ad Tech Media 58

PubMatic

JUNE 11, 2025

This year, we celebrated the 11th edition of the PubMatic Hackathon on May 6-7, 2025 and it turned out to be our biggest and most impactful yet! Looking Ahead The 2025 Hackathon reminded us, once again, why we do this every year. The post 11 Years of Innovation: PubMatic’s 2025 Hackathon appeared first on PubMatic.

Advertising 59

Advertising Ad Tech 59

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

AdExchanger

NOVEMBER 12, 2024

But during the […] The post PubMatic’s Modified Relationship With DV360 Will Take A Toll On Revenue Until 2025 appeared first on AdExchanger. Well, PubMatic would clearly like people to stop talking about it.

Ad Tech 106

Ad Tech 106

Adweek

JUNE 10, 2025

Experts Say It Never Worked By Kathryn Lundstrom Most Influencers Use AI to Create Content but Consumers Are Skeptical By Elena Cavender Why American Eagle, Hinge, and The RealReal Are Betting on Substack But not every brand should be on the platform, warn experts By Elena Cavender Sephora, NielsenIQ Agree on Strategic Data Collaboration The beauty (..)

Advertising 232

Advertising Retail Media Audience 232

Ad Monsters

FEBRUARY 20, 2025

Success in 2025 is about working togetherwhether its publishers teaming up with brands, data partnerships taking center stage, or AI bridging the gap between creative and performance. Takeaway 1: Ecommerce Is Still the Ad Spend MVP Retail is still running up the score on digital ad spend, and eMarketers outlook is bullish.

eCommerce 59

eCommerce Retail Audience Cookies 59