Remove 2025 Remove Ad Inventory Remove Ad Tech
article thumbnail

Transform On-Site Display Challenges into Commerce Media Triumphs

PubMatic

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Embrace Programmatic Technology Managing the fragmented ad tech space is tough, especially when building on-site display ads at scale.  With global spending on commerce media expected to surpass  $81.6

Media 119
article thumbnail

Spotify’s ad tech rebrand: everything you need to know

illumin

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

Ad Tech 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Sustainable Programmatic Advertising: Navigating the Future of Digital Marketing

illumin

Programmatic advertising , which automates the buying and selling of digital ad inventory in real-time, has revolutionized the advertising landscape. Reducing digital waste through smart targeting and reducing over-delivery of ads helps brands save resources, both financial and environmental.

article thumbnail

Audio advertising: the ultimate guide

illumin

Here’s your quick, handy guide to adding audio to your marketing mix. UPDATED JUNE 2025) Before exploring programmatic audio advertising, it is essential to understand the foundational principles. Programmatic advertising has had a significant impact on the world of digital marketing over the past two decades.

article thumbnail

The Hidden Challenges of Retail Media: What No One Tells You About Scaling Your Ad Business

Advendio

In 2024, global retail media ad spending reached $154.8 increase in 2025, bringing the total to approximately $177.7 In this article, we uncover the hidden obstacles of retail media and provide insights into how retailers can overcome these roadblocks to build profitable, scalable ad businesses.

Retail 52
article thumbnail

Is The Trade Desk Building a Smart TV OS? Here’s What This Could Mean For the Advertising Ecosystem

Ad Monsters

The Trade Desk is reportedly building a smart TV operating system, potentially reshaping ad tech by integrating retail data with CTV viewership. They’ve been working on this project since the pandemic, and are said to go live in 2025. Is this about controlling CTV ad inventory? So, what’s the play here? Absolutely.

article thumbnail

AI adoption accelerating, but many fall behind: IAB report

Martech

Thats according to IABs new State of Data 2025 report (no registration required), which provides a deep dive into how AI is reshaping media planning, activation and analysis, revealing the industrys biggest hurdles and where companies are making the most progress. Email: Business email address Sign me up! Processing.

Agency 75