Digiday

FEBRUARY 5, 2025

We no longer plan our business around the deprecation of third-party cookies, said Clarken, later noting how ad retargeting represented 40% of its business, as it exited 2024, compared to 2020, when she first took the reins.

Cookies

Martech

JULY 24, 2024

SharpSpring gives us the best picture, but we do need Google Analytics to create audiences for retargeting. Take our brief 2024 MarTech Replacement Survey Email: Business email address Sign me up! For example, we don’t need to use both Google Analytics and SharpSpring for website analytics. Processing.

MarTech

YieldBird

JULY 1, 2025

Google Changes Its Mind: Cookies Are Staying (For Now) The biggest twist came in July 2024 , when Google officially announced it would not phase out third-party cookies in Chrome , at least not in the way it had promised back in 2020. Protected Audience (FLEDGE) for on-device retargeting.

Cookies

Single Grain

JULY 27, 2025

LinkedIn has become the undisputed leader in B2B advertising, capturing 39% of total B2B ad budgets by late 2024 and establishing itself as the single-largest channel for B2B digital advertising. Their specialty in website visitor retargeting creates powerful account engagement sequences.

Retargeting

Single Grain

JUNE 1, 2025

AI-powered audience targeting delivers precision at scale by analyzing hundreds of data points to identify specific segments most likely to convert, with companies like Booking.com seeing up to 73% higher conversion rates through predictive audience modeling. Test small audience segments before scaling.

ROI

Single Grain

JULY 1, 2025

Connecting with your audience by understanding their wants and needs. Other tactics to implement include multi-touch attribution, integrating dynamic content, and retargeting when necessary. Strategic Implementation: Targeting and Audience Development A successful LinkedIn Conversation Ads strategy starts with laser-focused targeting.

Conversion

PubMatic

JUNE 23, 2025

As the world of travel begins to recover, brands must adapt to the digital landscape where 81% of travel ad spend is now concentrated (Magna Global, 2024). This not only reduces reliance on OTA commissions but also reclaims margin through smarter targeting and retargeting. Booking : Understanding booking complexity is key.

Retargeting

Single Grain

JULY 6, 2025

out-of-home ad spend in 2024, reflecting a 7.5% lift in online research intent among targeted business audiences. Programmatic DOOH advertising is more data-driven, allowing advertisers to capture custom audiences. Demand-side platforms (DSPs) that enable advertisers to bid on inventory using sophisticated audience parameters.

ROI

Single Grain

JULY 25, 2025

Advanced LinkedIn targeting solution companies now offer everything from AI-powered audience segmentation to multichannel automation, making it crucial to understand which providers can deliver the results your business needs. Best For: Companies requiring precise identity matching and cross-platform audience synchronization. #11.

SEO

Single Grain

MAY 12, 2025

in 2024, substantially outperforming the 5.3% TikTok’s algorithm is a feedback-driven system that delivers relevant content to users, keeping audience members engaged. According to TikTok’s What’s Next 2024 Trend Report, users are 1.8x engagement rate for campaigns with macro-influencers. The result?

Marketing

InMobi

MARCH 11, 2025

Similarly, American Airlines, for example, earned almost $1 billion in loyalty reward revenues in Q3 2024. Advanced Bidding & User Whitelisting: Machine learning-powered bidders help agencies whitelist high-intent users, ensuring that ad spends are allocated toward audiences most likely to convert.

Agency

Single Grain

MAY 5, 2025

Multi-channel orchestration is essential for effective account-based advertising strategies , delivering 97% higher ROI than single-channel efforts by creating consistent messaging across display ads, LinkedIn, retargeting, direct mail, and email.

Account-Based Advertising

Advendio

MARCH 20, 2025

In 2024, global retail media ad spending reached $154.8 Unlike traditional retail operations, a successful RMN requires a robust ad tech stack capable of handling ad inventory, audience segmentation, campaign management, and real-time bidding. billion, with projections indicating a 14.8%

Retail

Basis

FEBRUARY 28, 2025

If large segments of users adjust their privacy settings to be more restrictive, there could be future rollbacks to audience targeting capabilities. EXPERT POV: While Microsoft Ads has a smaller audience, it tends to be more affluent, meaning that it can be a great area of investment for higher-ticket price retailers.

Social Advertising

Single Grain

MAY 30, 2025

Paid search ads have an average conversion rate of 3.75% across industries in 2024, according to HigherVisibility. It’s also invaluable for targeting specific audience segments with precision that organic search can’t match. And after your audience regularly sees your ads, your brand will be more recognizable.

SEO

Martech

APRIL 17, 2025

And I’m not alone 40% of CMOs say improving ROI and proving attribution across the marketing mix is a top priority, according to the CMO Council’s “CMO Intentions 2024” report. Retargeting. Retargeting What’s the best way to juice your numbers? Run 12 retargeting vendors! Want a higher ROAS?

Retargeting

illumin

MARCH 6, 2025

trillion in 2024 to $35.86 In 2024, the tax preparation services industry is projected to generate approximately $13.4 ROI-Driven Targeting Financial brands highlight high-return opportunities for personal and business investments, using lead generation ads and retargeting to attract high-intent customers. trillion in 2025.

Education

illumin

MARCH 27, 2025

Meta advertising gets an AI upgrade Back in December of 2024, Meta introduced its machine learning platform, Andromeda , which has the capability to analyze millions of ads and find the right messaging for the right person at the right time. Interested to hear more?

Click Through Rate

Basis

JANUARY 22, 2023

Certain targeting strategies are more helpful against specific end goals and KPIs, but there’s one tactic that will always add to the overall performance of your digital program: retargeting. Retargeting Ads and Programmatic Let’s kick off with the basics: What is retargeting, and why is it so crucial?

Retargeting

Martech

DECEMBER 28, 2023

Attention metrics will capture marketers’ attention and meaningful engagement As seen in our 2024 data predictions , the phasing out of third-party cookies is almost certain. In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines.

Media

Ad Monsters

JULY 3, 2024

At Cannes Lions 2024, AdMonsters spoke with a few publisher partners and buyers about what they foresee for the future of digital media and advertising. At Cannes Lions 2024, the conversations were as lively and diverse as the French Riviera itself.

Retail

Digital Remedy

OCTOBER 21, 2024

As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. of total US holiday retail e-commerce sales per a February 2024 EMARKETER forecast. It reveals evolving consumer behaviors, peak traffic times, high-performing channels, and rich audience insights. billion in online sales.

Marketing

MNTN

FEBRUARY 6, 2024

As the digital landscape evolves, OTT advertising has emerged as a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. MNTN Performance TV partners with the leading data providers, the Oracle Data Cloud and LiveRamp, giving advertisers access to over 85,000 third-party audience segments.

Advertising

MNTN

JULY 8, 2024

In 2024, the Connected TV (CTV) landscape is more dynamic than ever, offering marketers a plethora of platforms to choose from. This ensures that audiences receive more relevant and engaging advertisements. Precise Targeting: Pinpoint your audience (or find new ones!)

Retargeting

MNTN

FEBRUARY 9, 2024

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2024. Television advertising refers to the use of commercial television spots to promote products, services, or brands to a broad audience. What Is Television Advertising? All cable TV is linear, but not all linear is cable TV.

Advertising

Single Grain

DECEMBER 8, 2023

Here are other great benefits of LinkedIn Ads : Professional Audience : LinkedIn is a platform primarily used by professionals, providing access to a high-quality audience in a business context. Choosing your objective first means that all the decisions you make about the type of ad, the audience, the budget, etc.

CPC

Single Grain

NOVEMBER 14, 2023

The lower entry barriers provided by these cost-effective ad networks means you can fine tune your advertising approach and identify what resonates best with your audience before going all-in with your PPC ads. Bing Ads run on three search engines: As well as tapping into Bing’s own audience, your ads can also run on Yahoo!

Ad network

MNTN

FEBRUARY 20, 2024

Advanced Measurement and Analytics : This form of advertising provides in-depth insights into how viewers engage with the ads, the overall effectiveness of the campaigns, and the breadth of the audience reached, similar to digital marketing metrics. How Does Streaming Advertising Work? How Much Does Streaming TV Advertising Cost?

Advertising

Digiday

APRIL 16, 2024

This storytelling extended to social video campaigns, emerging technologies and offerings to reach wider audiences with compelling content. YouTube retargeting ads were then exclusively shown to individuals who saw creator videos with in-scene advertising. million global views, across 14 content creators on YouTube and TikTok.

Retargeting

Digital Remedy

JUNE 17, 2024

Gathering data on evolving holiday shopping consumer behavior to enact strategic multi-channel campaigns using impactful ad formats will allow brands to reach high-propensity holiday audiences effortlessly in 2024. of 2024 retail purchases are expected to take place online. billion and a 3.8%

Marketing

MNTN

DECEMBER 21, 2023

Let’s take a look at some of the conversation: The 2024 CTV Wishlist When weighing CTV partners, there are a few specific features you’ll want to make sure they have. Precision Audience Targeting Without customers, the whole sales process kinda falls apart, so we don’t need to tell you the importance of audience targeting.

Retargeting

illumin

MAY 31, 2024

In a press release issued in late May 2024 , PayPal appointed Mark Grether as the Senior Vice-President and General Manager of a newly established division, PayPal Ads. For example, being able to target and retarget ads to audiences based on affluence or traveller status. billion worldwide in 2024.

Marketing

Basis

NOVEMBER 14, 2022

It’s no secret that digital video is booming: By 2024 , the average US adult will spend more time with digital video than traditional (aka linear) TV. million people in the US were monthly CTV users, and by 2024, that number is forecast to exceed 230 million. Easily target and optimize your ads to reach the right audience.

Advertising

Martech

APRIL 9, 2024

Don’t follow the pack — be a leader Read the 2024 Gartner® Magic Quadrant for Customer Data Platforms. By letting your customers tell you exactly who they are and what they want, you unlock more effective retargeting, personalized content creation and an overall improved customer experience.

Retargeting

Digital Remedy

OCTOBER 2, 2023

Today, massive multi-location brands and franchises are taking a local-first approach to their performance marketing strategies, helping them better resonate with their target audience. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023.

Agency

MNTN

NOVEMBER 14, 2023

There is no time to waste marketing to this valuable pool of customers — Q5 is the perfect opportunity to reach this new audience, especially since many gift cards go unspent. As we’ve seen from our first party research , those who maintain an evergreen campaign of both prospecting and retargeting see the fastest path to profitable spend.

Shipping

Basis

NOVEMBER 18, 2022

Since the invention of the cookie in 1994, digital advertisers have grown dependent on third-party cookies for techniques like audience targeting, retargeting, geo-based retargeting, cross-device targeting and tracking, frequency capping, and attribution. Why should sourcing consumer data be any different? How does it work?

Machine Learning