Remove 2023 Remove Brand Lift Remove Conversion
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Looking at augmented reality (AR) in advertising

illumin

In one study by Meta , 90% of brands found campaigns combining traditional marketing or business-as-usual tactics and AR saw nearly three times the brand lift and costing 59% less on average. Some companies have also found that AR ads often perform better than display ads, which leads to higher conversion rates.

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The WIR: ProSieben and FreeWheel Partner for Cross-Media Campaigns, ITV Emphasises Outcomes with New Offerings, and US Senators Propose Drug Ad Ban

VideoWeek

Again outcome measurement plays a role here, as the two will use brand lift studies to measure impact. The solution will initially launch across proprietary video platforms, according to DV, and will enable advertisers to enhance performance while safeguarding brand equity. Data Conversations breaks the mould.

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What’s Old is New Again in Digital Advertising

Basis

But they’re also reaching back into their toolkits to rediscover legacy tactics and strategies like direct buying, contextual targeting, and brand lift studies. As a result, in 2023, 53% of buy-side ad investment decision-makers said they plan to increase their focus on placing ads with publishers using first-party data.

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Brand Metrics Bolsters Client Services Team As Brand Lift Measurement Booms

Martech Series

Brand Metrics enables clients to prove the effectiveness of digital ad campaigns, continuously and consistently, against advertisers’ key metrics, regardless of campaign size and cost. .” ” Mikael Larsson, co-founder, Brand Metrics, adds: “Agnes is completely service-oriented and committed to her clients.

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LinkedIn introduces CTV ads for B2B campaigns

Martech

As part of the rationale for introducing CTV, LinkedIn cited a study from Demandbase that found 90% of B2B marketers who used it in 2023 believed it helped reach customers. CTV is a growing channel for many marketers, including B2B businesses. Building on video. Driving results.

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CTV will be the Savior for DTC Brands in 2023

Digital Remedy

They can use similar KPIs in CTV that they use in online campaigns – online conversions, site visits, and the like. CTV advanced reporting measures valuable bottom-funnel actions, including site visits, online purchases, in-store visits, app downloads, and more – not just brand lift and awareness.

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The $20 Billion Efficiency Opportunity for Marketers

Ad Monsters

It represented approximately 5 percent of web auctions in early 2020 and grew to nearly 30 percent of all web auctions by mid-2023.” Direct Supply Chain Contracts Can Increase Transparency and Efficiencies, Reduce Waste Brands frequently lack an understanding of what data they legally have access to. MFA supply is growing.

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