Basis

FEBRUARY 21, 2025

Humor can also be a powerful differentiator for brands, as its prevalence in advertising has declined over the past two decades (despite its proven effectiveness ). Emotion: Ads that make an emotional impact on viewers also generate more brand awareness and lift action intent.

Audience 52

Audience Viewability Pop-Up Advertising 52

Ad Beat

NOVEMBER 25, 2024

This campaign was an incredible success in terms of brand awareness. Ad spend and networks From August, 2023 to August 2024, AmEx has spent a whopping $83.7M It’s just easier to build brand awareness and show how their services will help the users through engaging video content. 2010: “Start Booming.”

Impressions 95

Impressions Video Ads Brand Awareness Finance 95

VideoWeek

FEBRUARY 7, 2025

The legal action also took aim at the Global Alliance for Responsible Media (GARM), prompting the brand safety initiative to shut down last year. Criteo Shares Surge at Retail Media Growth Criteo, a French ad tech business, reported a 1 percent revenue dip in 2024 compared with 2023.

Marketing 52

Marketing Ad Tech ROI Retail 52

Martech

FEBRUARY 19, 2025

Dig deeper: Behind the scenes of Betterments B2B brand awareness campaign B2B use cases Here are some specific use cases for B2B companies on TikTok: Showcase brand personality: While keeping the brand voice, showcase the company’s personality and values in a genuine and relatable way. In total, brands spent $4.8

Marketing 123

Marketing Education Audience Entertainment 123

Single Grain

APRIL 29, 2025

will drop below 80% in 2025, down from over 85% in 2023. Full-funnel capabilities : From brand awareness to direct response, with various optimization options. Google’s dominance in paid media is starting to show cracks. Recent projections indicate Google’s share of search-driven paid media in the U.S.

Media 52

Media ROI CPC CPA 52

Single Grain

MAY 12, 2025

Reddit has experienced explosive growth in search visibility with a staggering 1,328% increase from July 2023 to April 2024, making it an essential platform for digital marketers. ” Reddit experienced a staggering 1,328% increase in visibility on Google from July 2023 to April 2024.

SEO 52

SEO Marketing Brand Awareness Impressions 52

MNTN

MAY 9, 2024

Upfront season is here again, and with it comes the usual discourse about how advertisers can maximize brand awareness against all this new content. The post Move Over, Brand Awareness: Performance is Stealing the (TV) Show appeared first on MNTN. At MNTN, 90% of our advertisers are first-time TV advertisers.

Brand Awareness 98

Brand Awareness A/B Testing Fashion Pop-Up 98

PubMatic

DECEMBER 22, 2022

“Therefore, an in-game format that appears as a virtual billboard within a gaming session becomes interesting, especially for brand buyers, because not only do you have exclusive attention from the user within the gaming session, you have that explicit engagement with the user specifically to drive brand awareness,” she said.

Advertising 105

Advertising Brand Awareness Cookies Audience 105

Martech

DECEMBER 12, 2022

With the ongoing economic unrest, 2023 is bound to be a challenging year for paid advertising, and campaign optimization is more important than ever. Don’t be afraid to experiment with the targeting options at your disposal in 2023 because there’s no one-size-fits-all recipe for creating an audience that unlocks high performance.

A/B Testing 111

A/B Testing Conversion Audience ROI 111

AdExchanger

JANUARY 3, 2023

The post Agencies Aim To Do Everything Everywhere All At Once In 2023 appeared first on AdExchanger. In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar.

Agency 105

Agency Marketing Brand Awareness Retail 105

MNTN

JULY 14, 2023

Of course, the most-cited benefit was CTV advertising’s dual ability to achieve both brand awareness and performance marketing goals. The post 65% of CTV Marketers Plan To Increase Spend in 2023 appeared first on MNTN. Share your email below and you’ll never be out of the CTV/OTT loop again.

Marketing 98

Marketing Brand Awareness ROI Audience 98

Basis

JANUARY 4, 2023

in 2023 (up from 90.2% By all indications, 2023 is set to be (yet another) dynamic year in programmatic advertising. The macro trend within the TV landscape is clear—streamers are slowly dethroning linear TV: 230 million Americans will use a connected TV (CTV) in 2023, which equates to 67.8% Not that this is surprising.

Advertising 98

Advertising Pop-Up Retail Real Estate 98

Advendio

NOVEMBER 8, 2022

Retail media is expected to grow further as we reach 2023, as more retailers capitalize on expanding customer data and focus on new revenue streams. This article will highlight five key trends that will accelerate retail media growth in 2023 and beyond. The Rise in Omnichannel Advertising. Retailers Are Launching Retail Media Networks.

Retail 98

Retail Media Conversion Rate Communications 98

Clearcode

FEBRUARY 21, 2023

In this article, we recap the main trends, challenges and opportunities from 2022 and outline what’s in store for 2023. The Main Trends, Challenges and Opportunities in AdTech for 2023 Privacy With so much happening around privacy, what are the key areas to keep an eye on in 2023? and TCF 2.0) its Privacy Sandbox) in place.

Cookies 97

Cookies GDPR Advertising Display Advertising 97

MNTN

NOVEMBER 6, 2023

Recently, Severin Nesselhauf joined Metadata for their Demand 2023 event to discuss how B2B brands can harness the power of Connected TV. Since the B2B buying timeline begins well before the decision makers start moving through the sales funnel, getting in front of your audience and building brand awareness is more crucial than ever.

Brand Awareness 52

Brand Awareness Pop-Up Audience Impressions 52

MNTN

OCTOBER 19, 2023

I was happy to see my industry colleagues highlighting CTV’s strength as a performance channel; you’d be surprised how often I find myself reminding people that TV isn’t just for brand awareness! The post What I Took Away From Advertising Week 2023 appeared first on MNTN. Until next year!

Advertising 98

Advertising Retail Brand Awareness Entertainment 98

Monetize More

JANUARY 18, 2023

In 2023, programmatic advertising is projected to grow even faster than before, with spending estimated to surpass $120 billion. This action could be to make a purchase, build brand awareness, promote an event, etc. In 2023, programmatic advertising has diversified into mobile, video, and native advertising.

Advertising 98

Advertising Ad Inventory Machine Learning Ad network 98

Digiday

DECEMBER 5, 2022

For now, brands don’t have significant plans to cut ad spending in the fourth quarter despite the current economic climate, according to a Digiday+ Research survey of 62 brand professionals, but there is a definite shift moving into 2023. The move is somewhat of a short-term one, as opposed to long-term branding efforts.

Brand Awareness 68

Brand Awareness Retail Advertising Media 68

Martech Series

FEBRUARY 2, 2023

While large campaigns think a Super Bowl ad may increase overall brand awareness, almost half of consumers (41%) reported they were more likely to purchase from a brand that communicates with them in an ongoing and personalized way. The survey ran in January 2023.

Communications 98

Communications Brand Awareness MarTech Marketing 98

Single Grain

JUNE 16, 2023

Dive Deeper: Social Media Marketing for Business Owners: How to Get Started in 2023 Native Ads Native ads blend in with the other content, making them look more like organic posts. This is why many companies use online ads to dominate the competition and increase brand awareness.

Brand Awareness 52

Brand Awareness Advertising Retargeting Pop-Up 52

Martech

NOVEMBER 29, 2022

Fifty-six percent of media buyers at brands and agencies are investing in metaverse advertising and marketing initiatives or considering it, the IAB reported in their recent 2023 outlook survey. Here are the top reasons why marketers are making this investment: Build brand awareness/recognition (52%). Metaverse goals.

Marketing 120

Marketing Brand Awareness eCommerce ROI 120

Digiday

MAY 7, 2024

User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement. For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice Spice for the 2023 Met Gala. 3’ before its cinematic release in May 2023.

Brand Awareness 95

Brand Awareness Fashion Marketing Audience 95

Martech

DECEMBER 10, 2021

A new report from social media management platform Sprout Social finds that familiarity with brands drives social commerce purchases. Fully 80% of those surveyed said that knowledge of a brand makes them more likely to buy on social. Brand awareness, in this context, is important for revenue as well as reputation.

Brand Awareness 117

Brand Awareness Media MarTech eCommerce 117

Single Grain

JULY 19, 2023

Social media advertising is essential to any digital strategy, which is why ad spend is projected to reach $268 billion in 2023. In March 2023, TikTok released new search ad features where businesses can bid on keywords and phrases. How can brands use search advertising on social media? Take a look at Pinterest as an example.

Media 73

Media Advertising A/B Testing Education 73

Basis

OCTOBER 24, 2022

As CMOs fight to defend their marketing budgets heading into 2023, brands would do well to strategically reallocate spend to maximize its efficiency during this economic instability. Maintain Brand Awareness with Personalized Messaging. Here are five ads that got inflation messaging right. ). Invest in Agility.

Brand Awareness 98

Brand Awareness Marketing Education Audience 98

Digiday

JULY 1, 2024

Connected TV is maturing, taking up more and more ad dollars as advertisers look to it as a means to boost brand awareness while simultaneously driving performance. Over the last year, the restaurant chain has increased its CTV spend from 15% of its budget in 2023 to 20% of its budget this year.

Food 93

Food Brand Awareness Media Marketing 93

Digiday

APRIL 18, 2023

Its partnership with AT&T Fiber via Twitch won them Best Creator Partnership, focusing on bringing awareness of AT&T Fiber’s consistent high speeds to the gaming community in an authentic way. By partnering with two emerging female streamers in the Twitch community, massive awareness and positive attention resulted.

Media 66

Media Brand Awareness Agency Food 66

Digiday

FEBRUARY 5, 2023

But not all publishers agree that experiential will be the saving grace for 2023, especially because quick-turn campaigns are still being prioritized by clients and many publishers don’t have a permanent event space at their disposal.

Brand Awareness 69

Brand Awareness Advertising Media Impressions 69

Digital Remedy

DECEMBER 20, 2022

1 While 2023 will bring even more growth, advertisers will be looking for more capabilities around measurement and optimization and ROI generation. Working with an experienced media partner to optimize and measure ad performance in real time should be an investment brands are willing to make going into 2023. Ad Spend Forecast.

Ad Space 52

Ad Space Ad Tech Audience ROI 52

Martech Series

FEBRUARY 17, 2023

in 2023, it is tempting for marketers to jump on the recessionary bandwagon and slash budgets in order to weather the economic storm. But in fact, this is probably the worst thing brands can do right now. This suddenly gives them a powerful way of optimising campaigns for brand awareness and engagement – all in real time.

Viewability 109

Viewability Advertising Impressions Brand Awareness 109

Martech

MARCH 23, 2022

Image of base NFT for 2023 Acura Integra promotion. This week Acura opened a virtual showroom on the 3D platform Decentraland to promote the 2023 Acura Integra and raise brand awareness among new customers using a multi-tiered NFT strategy. According to Acura, the goal for their metaverse presence is brand awareness.

Fashion 98

Fashion AutoMobile Pop-Up Brand Awareness 98

Martech Series

FEBRUARY 6, 2023

Oktopost is now a part of the TikTok Marketing Partner Program, enabling marketers to leverage the power of TikTok to drive brand awareness and affinity. Oktopost , the leading social media management solution for B2B companies, has announced its integration with TikTok as a fully supported network in its platform.

Media 98

Media Brand Awareness MarTech Conversion 98

Digiday

APRIL 12, 2023

So for us, we’re all about that top-of-funnel brand awareness and building that story slowly, and we’re not immediately hitting them in the face with, ‘Hey, purchase, purchase, purchase,'” said Ellsworth. Anand said the effort increased brand awareness, and also significantly increased sales in the city.

Marketing 85

Marketing Brand Awareness Media Communications 85

Digiday

APRIL 23, 2024

With themes spanning social responsibility, personalization, collaborative campaigns with shoppable content and messaging with storytelling and humanization at the core, these finalists are helping brands relate better to their customers and create more impactful campaigns. The series spotlighted the human stories behind SMB brands.

Brand Awareness 83

Brand Awareness Marketing Food Audience 83

Ad Ops Hero

MAY 7, 2023

Generate a script for a TV commercial to increase brand awareness. Pick suitable publishing dates for each guide spread across May 2023. Write a script for a virtual event to launch our new product. Create a list of potential topics for a company newsletter. Can you think of new business ideas without money?

A/B Testing 79

A/B Testing Finance Audience Education 79

Single Grain

JANUARY 16, 2023

Check these out: * 17 Effective SEO Techniques to Drive Organic Traffic in 2023. * Check these out: * SEO Keyword Research Made Easy in 2023. * Check these out: * 11 Brands That Are Doing Mobile Advertising Right. * App Store Optimization (ASO) Strategies for New Mobile Apps Launching in 2023. billion by 2023.

SEO 59

SEO Mobile Search ROI Conversion 59

Digital Remedy

OCTOBER 2, 2023

The Local Ad Landscape Source: BIA Advisory Services Based on BIA Advisory Services’ 2023 Total Local U.S. While political advertising is projected to be a major category in 2024, BIA projects initial spending to kick off in late 2023. In February 2023, the automotive industry saw a steep 66.8% drop in the U.S.

Agency 105

Agency Retargeting Real Estate Brand Awareness 105