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How Publishers Are Using AI Tools To Achieve Their Ad And Rev Ops Goals

Ad Monsters

Publisher’s AI Tools, Integrations and Partnerships: New York Times – BrandMatch New York Times Advertising has long been at the forefront of digital innovation, particularly in deploying AI and machine learning to refine ad targeting and drive monetization strategies.

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Marketers Can Expect the Unexpected and Watch for Innovation in 2025

Ad Monsters

Targeting: Shifting to AI-Enriched Contextual Strategies and First-Party Data As the limitations of cookie-based solutions and traditional DMPs become more evident, 2025 will see marketers pivot to more effective and scalable targeting approaches. Heres how we can expect all of these trends and more to unfold in the coming year.

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How to Scale Campaigns Using Synthetic Data Advertising

Single Grain

million in 2023 to $1.79 For marketing leaders grappling with the deprecation of cookies, stricter privacy regulations, and the constant pressure to deliver measurable ROI, synthetic data advertising offers a game-changing solution. billion saved in 2023 through improved invalid traffic detection. billion saved in 2023.

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Lytics adds cloud data connection feature to improve ad targeting

Martech

Cloud Connect offers improved regulatory compliance and security capabilities, which can give marketers a leg up in audience targeting. With the deprecation of third-party cookies and data privacy legislation, marketers must find ways to understand their customers’ interests in compliant ways. Learn more here.

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6 Alternatives to Third-Party Cookies and Mobile IDs in AdTech

Clearcode

Ever since Google Chrome announced in January 2020 that it’ll be shutting off support for third-party cookies in the next few years, companies operating in the programmatic advertising industry have been scrambling to find reliable and effective alternatives to continue operating.

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WTF is Google’s Protected Audience?

Digiday

Originally published on January 27, 2021, this article has been updated to include an explainer video and to reflect Google renaming FLEDGE to Protected Audience in April 2023. Despite Google’s commitment to finding a privacy-safe alternative to third-party cookies by 2022, the company is still only tinkering with cookie replacement concepts.

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Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’

Digiday

The ad tech industry is on the precipice of a new era with the imminent retirement of third-party cookies within Google Chrome. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

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