Marketing Dive

JUNE 10, 2025

Recommended Reading Twix ditches left-right divide for new brand position around unity By Peter Adams • March 26, 2025 M&M’s updates branding — including mascots — to put inclusivity front and center By Peter Adams • Jan.

Retail 100

Retail Agency ROI Ad Tech 100

Marketing Dive

JUNE 23, 2025

Across demographics, overall engagement with luxury brands has declined since 2022. While spending on personal luxuries slowed in the first quarter and demand for fine wines and spirits stagnated, luxury hospitality spending remained robust, reflecting consumers’ desire to spend more on experiences rather than things.

Cookies 98

Cookies Fashion Agency ROI 98

Marketing Dive

JUNE 23, 2025

There was this element of pink-washing in, like, 2021, 2022, where you felt every brand and their brother was super into Pride, and you felt the inauthenticity. “Any brand can recover with the right time and right moves,” but the effort can’t be tied to political tides, according to Hastedt.

Retail 62

Retail Agency ROI Ad Tech 62

Marketing Dive

JULY 22, 2025

Gen Z lags behind the general population when it comes to dairy consumption, purchasing 20% less milk than the national average in 2022. The game is the successor of Farm Tycoon, also created by Zoned, which is meant to simulate dairy farming.

Food 51

Food Cookies Agency Ad Tech 51

Adweek

AUGUST 3, 2023

In 2022, the company earned low- to mid-teen CPM (cost. Discovery's CEO David Zaslav revealed the company is "nearly completed" with its upfront talks, with volume up and pricing levels "consistent" with the previous year.

CPM 246

CPM 246

Martech Series

OCTOBER 5, 2022

Prophix Software , a global leader in Corporate Performance Management (CPM) software, announced the company has been honored for the third consecutive year with a TrustRadius Tech Cares award. The post Prophix Earns 2022 TrustRadius Tech Cares Award for Third Consecutive Year appeared first on MarTech Series.

Non-Profit 98

Non-Profit CPM MarTech Education 98

Adweek

JULY 15, 2025

NBCUniversal did not disclose details around total dollar volume or CPMs (cost per thousand viewers reached). This is the third consecutive year that NBCU didn’t reveal CPM details. The company last disclosed its total dollar volume in 2022, when it said it had secured more than $7 billion in commitments.

Entertainment 279

Entertainment CPM Banner Advertising 279

Digiday

MARCH 27, 2023

Countering recent reports about Netflix’s first quarter of offering an ad-supported tier being largely successful , media buyers Digiday spoke with are expressing frustration at its still-too-high $55 CPM and the still-too-slow growth for its ad-supported sub base.

CPM 77

CPM Media Advertising Machine Learning 77

SODP

JUNE 8, 2023

The CPM pricing model is a firm favorite among digital publishers, with good reason. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. What Is CPM? How Does CPM Work? As of April 2023, there were 5.18

CPM 52

CPM CPA CPC Real Estate 52

Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. One could reasonably assume that the 2022 Midterms would not generate the same level of marketing as the previous cycle that featured presidential candidates at the top of the ticket.

Advertising 98

Advertising Impressions CPM Cookies 98

Martech Series

SEPTEMBER 26, 2022

OneStream, a leader in corporate performance management (CPM) solutions for the world’s leading enterprises, has been awarded a Top Workplaces 2022 honor by Hearst Connecticut Top Workplaces. OneStream was ranked #10 out of 38 companies in the Small Workplaces category.

CPM 73

CPM Media Finance MarTech 73

Exchange Wire

FEBRUARY 1, 2024

This expansion, marking the continuation of a fruitful collaboration that began in 2022 [.] The post Snack Media & Pubstack Extend Partnership & Enhance Publisher Yield with Remarkable CPM Growth appeared first on ExchangeWire.com.

CPM 45

CPM Media Entertainment Ad Tech 45

Digiday

SEPTEMBER 1, 2022

But the buyers Digiday reached, who spoke on condition of anonymity to speak freely, were shocked at some of what Netflix is asking for — namely a $65 CPM that’s higher than last year’s Super Bowl, along with a lack of third-party measurement and very humble growth expectations. You’re asking for what? In this market?

CPM 92

CPM Ad Server Video Ads Brand Awareness 92

Ad Monsters

NOVEMBER 2, 2022

The SSP’s findings show that programmatic display ad spending will skyrocket to $132 billion by 2022. Conducted between August and September 2022, the study identified emerging buy-side and sell-side trends for cookieless inventory on the 33Across exchange. The CPM does not falter. No drastic change in purchasing.

Cookies 97

Cookies CPM Food Impressions 97

Mediavine

JANUARY 6, 2022

We’re excited for 2022’s first installment of “Behind the Numbers with Brad” (BTNWB), where I work with our Business Intelligence experts to examine a few of the billions of data points available to us, thanks to our 8,600 publishers. We do this by analyzing eCPM , which takes into account fill rate and CPM, by calendar day.

Fill rate 52

Fill rate CPM Advertising Audience 52

Brid.tv

SEPTEMBER 26, 2022

Payment Model Minimum Traffic CPM, CPC, CPA 5 Million Monthly Active Users. In terms of payment options, the network supports three of the most common models — CPC (cost per click), CPM (cost per mille), and CPA (cost per acquisition). . Payment Model Minimum Traffic CPM 100,000 Monthly Active Users. Google ADX. Marketplace.

Ad network 52

Ad network CPC CPM CPA 52

Martech Series

NOVEMBER 1, 2022

CIENCE GO Digital was just recognized as a Fall 2022 category leader by SourceForge. Real-time bidding for online advertising (display, video, audio) takes place within the ad exchanges, and by utilizing the CIENCE GO Digital DSP, marketers can manage their cost per mile (CPM) bidding. CIENCE GO Digital Pricing.

Demand Side Platform 98

Demand Side Platform CPM Click Through Rate Ad Exchange 98

Monetize More

JUNE 22, 2022

Following are the best mobile ad networks for serving interstitial ads in 2022: 1. They have a CPM-based revenue model, but they do not reveal how much money they give to their publishers. CPM-based revenue sharing model with CPM rates ranging from $2 to $7 depending on whether it’s android or iOS operating system.

Ad network 52

Ad network Banner Fill rate CPM 52

Monetize More

AUGUST 10, 2022

Desde el primer trimestre de 2022, el sector de la tecnología publicitaria se enfrenta a una serie de retos que dificultarán el crecimiento previsto de los editores. Las tasas de CPM para los editores y emisores han ido disminuyendo de forma constante desde el segundo trimestre, y esta tendencia no parece que vaya a frenarse pronto.

CPM 52

CPM 52

Digiday

FEBRUARY 1, 2023

While this premium inventory was 86% more expensive than inventory purchased through real-time bidding in Q4 2021, that gap fell to just 62% in Q4 2022. Paid Social The average CPM for Meta’s varied inventories declined 22% year over year in Q4, the second straight quarter to drop — which was good news for advertisers. ”

CPC 72

CPC CPM Impressions Ad Click 72

Digiday

JANUARY 31, 2023

Taking a look at the broader programmatic market, the average monthly CPM (cost per 1,000 impressions) in the open marketplace for Jan. 2021, which was even with the average CPM in Jan. 2022, according to Operative’s STAQ Benchmarking Data. 2023, however, the average CPM took a $0.20 2022 to Jan. 2021 to $9.91

CPM 69

CPM Impressions Media Ad Inventory 69

Monetize More

AUGUST 5, 2022

Since Q1 of 2022, the adtech industry has been facing a number of challenges that will make it difficult for publishers to grow as planned. The CPM rates for publishers and broadcasters have been steadily declining since Q2, and this trend doesn’t seem to be slowing down anytime soon. Introduction. And so are adtech vendors.

Ad Inventory 52

Ad Inventory Ad network CPM Banner 52

Martech

MAY 18, 2022

However, you can choose to pay for video ads on either a cost per thousand (CPM) basis or a ThruPlay basis. When buying on a CPM basis, an impression is counted when one pixel of the video ad comes into view. You can pay on a cost-per-view (CPV) or cost per thousand (CPM) basis. Take the 2022 MarTech Replacement Survey today!

Advertising 114

Advertising Video Ads Viewability CPM 114

Martech Series

FEBRUARY 2, 2023

In 2022, LATAM and its media agency Matterkind worked with SeenThis to increase its video reach and hit performance and cost efficiency goals. SeenThis’ streaming technology enables advertisers to run high-quality video within display, with LATAM significantly increasing video reach at a lower cost than typical video CPM.

Banner 98

Banner Video Ads CPM ROI 98

Monetize More

AUGUST 2, 2022

The CPM pricing model calculates the cost of an ad as a multiple of each 1000 views. CPM is the best pricing model for you because it’s publisher-friendly. They can do this by deploying header bidding, CPM flooring, native advertising, and determining the correct ad placement. Cost Per Mille. Pricing Model. Customer Base.

Mobile Ads 52

Mobile Ads Ad network Banner Non-Profit 52

Kevel

JUNE 7, 2022

The simplest method is to have all your advertisers bid via CPM (cost per thousand impressions). As you build your ad business, we don’t recommend writing a non-CPM auction algorithm yourself. You’d then select the advertiser with the highest bid, maximizing your revenue.

Ad Server 52

Ad Server Impressions CPC CPM 52

Digital Turbine

AUGUST 31, 2022

The first half of 2022 has been a wild ride. Demand stack optimization follows the tried and true path to maximize fill rate and CPM so that every ad opportunity yields the most revenue. Identifying with the user journey and motivations are essential in understanding how to optimize for engagement and completion rates. .

Fill rate 98

Fill rate CPM Audience Advertising 98

YieldBird

NOVEMBER 10, 2023

Black Friday 2022 boosted retailers, with shoppers eagerly hunting for deals. Across the Atlantic in the US, Black Friday 2022 raked in an impressive $9.12 Focus on high-quality, engaging ad formats to attract more advertisers and increase your CPM. Let’s dive in! What happened on Black Friday last year?

Viewability 98

Viewability Impressions Conversion Rate CPM 98

Mediavine

JANUARY 17, 2023

We do this by analyzing eCPM , which takes into account fill rate , and CPM, by calendar day. This calendar was built using data from 2021 and 2022; Normally, we would use the past few years, but ever since the COVID-19 pandemic, the broader economy and advertising trends have been less predictable and very different, to say the least.

Fill rate 115

Fill rate CPM Advertising Retail 115

Single Grain

JUNE 30, 2022

Dive Deeper: The Ultimate Guide to Programmatic Advertising for Brands in 2022. Here are the top 6 programmatic advertising agencies for 2022 and ahead. Programmatic ads are generally traded on a Cost Per Mille (CPM) basis, which means how much it costs to have an ad appear 1,000 times. Programmatic CPM ranges from $0.5

Agency 52

Agency Advertising Retargeting Conversion 52

Adtelligent

JULY 19, 2022

Ad spending for the display advertising sector is expected to reach US$158.30bn in 2022, according to Statista. billion in ad spending in 2022 and grow even further. Usually, mobile ads are bought based on CPM(cost per thousand) metrics, with CPC(cost per click) /CPI(cost per install) calculated for the amount of installs of the app.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Digiday

JULY 27, 2022

The key hits: IAC’s Dotdash Meredith saw an 18% decrease in its pro forma digital revenue in June 2022 compared to June 2021. And beyond that, how much the economic slowdown of 2022 mirrors the pandemic-induced recession of 2020. lower than the average CPM the same week in 2021. Businesses on the brink. That was more than $0.20

Media 68

Media Cookies CPM Pop-Up 68

Basis

NOVEMBER 1, 2022

In addition, since most programmatic inventory is sold on a dynamic CPM, any cost efficiencies that are driven via optimizations are passed right back into advertiser’s wallets. CTV is leading the significant growth of digital video ad spend, and has been particularly impactful in the 2022 US election cycle. Increased Scale.

Advertising 98

Advertising Click Through Rate Video Ads Viewability 98

Digiday

SEPTEMBER 7, 2022

Then, with Netflix — a bellwether as the preeminent streamer in the marketplace — reporting subscriber losses in the first quarter of 2022 and again in Q2 , the concern arose of whether streaming’s rise had reached its apex. If they have inventory to sell, it will be challenging to maintain that CPM.” Nope, not yet at least.

CPM 69

CPM Video Ads Affiliates Agency 69

Brid.tv

AUGUST 29, 2022

Yield optimization tools can include audience targeting, frequency capping, adjusting CPM floors, and more. The post 10 Best CTV Advertising Platforms for Publishers in 2022 appeared first on Brid.TV. Yield optimization is, then, the process of adjusting said advertisement to maximize income. Targeting Options. Get started with Brid.TV

Advertising 52

Advertising Header Bidding Ad network Video Ads 52

Monetize More

JUNE 28, 2022

Structure of CPM Pricing. A CPM pricing model determines revenue. CPM is an abbreviation for cost per mille (thousand) initial impressions. A finance sector app is more likely to have a greater CPM value than one with a low price point and tight margin offering. CPM stands for cost per mille (1,000) impressions.

CPM 52

CPM Impressions CPC CPA 52

Monetize More

JANUARY 12, 2023

Este post foi atualizado mais recentemente em 27 de janeiro de 2022. Variação de receita e CPM $0.71 $43.89 Variação de receita e CPM $0.07 $1.52 Variação de receita e CPM $0.71 $43.89 Variação de receita e CPM $0.07 $1.52 Variação de receita e CPM $0.03 $15.40 Variação de receita e CPM $0.00 -$6.30

CPM 52

CPM Machine Learning ROI 52