Adweek

JUNE 10, 2025

From premium content at scale to now an ecosystem of best-in-class, curated solutions, advertisers can easily build and execute the most informed and impactful ad campaigns.” Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Discovery, and Xumo.

Ad Tech

Adweek

AUGUST 5, 2025

Nielsen, WPP Media By Mark Mwachiro --> Nielsen and WPP Media announced a new audience measurement agreement aimed at providing better insights for advertisers looking to reach their respective audience. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Email SUBSCRIBE Loading.

Audience

Digiday

DECEMBER 9, 2024

Organized crime is heavily involved, and rogue states appear to be using malvertising (malicious advertising) to attack critical infrastructure. For example, Ukraine was barraged with phishing redirects and backdoors delivered by advertising before Russias invasion in 2022. Continue reading this article on digiday.com.

Media

Adweek

JUNE 10, 2025

Leading up to the 2026 FIFA World Cup, NBCUniversal found that 66% of intended Spanish-language viewers are very excited for the upcoming tournament, a 25% increase from 2022. The annual observance will take place every June 11 to recognize the sport, and mark the one-year-out countdown to the 2026 FIFA World Cup.

Marketing

illumin

NOVEMBER 12, 2024

With data privacy facing increased scrutiny, advertisers must stay on top of upcoming regulations to get ahead of the curve. By adopting strong privacy practices now, advertisers can prevent backpedaling and rewriting policies down the road. The state passed Senate Bill 6 on May 10, 2022. Follow @illuminHQ

Advertising

Adweek

JULY 10, 2025

The startup, founded in 2022, raised $23 million in a Series A round earlier this year. But it also reflects a broader shift in the media and advertising landscape, where long-standing companies built on traditional visual effects are being retooled or absorbed by newer firms deploying newer technology, such as AI agents.

Ad Ops

Martech

OCTOBER 4, 2024

Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry. Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. This confidence is the cornerstone of the digital advertising ecosystem.

Cookies

Adweek

JUNE 10, 2025

The agency retained the business in 2022 following a 10-month competitive review that resulted in a four-year contract. Mars Food & Nutrition, which houses brands like Ben’s Original, was not under review. EssenceMediacom previously held the media account, valued at $1.7 billion per COMvergence. She is based in New York.

Media

illumin

AUGUST 27, 2024

Retailers and advertisers have every reason to look forward to fall 2024 with cautious optimism. With the fall almost upon us, there are several crucial retail trends that advertisers should keep an eye on for their upcoming campaigns. In 2022 there were also more store openings than closing of physical locations – a first since 2026.

Retail

Adweek

JULY 8, 2025

The rapidly growing opportunity in programmatic OOH (out of home) advertising is transforming media like never before, and I am delighted to join a company at the forefront of this change.” i-media provides advertisers with access to U.K. “I’m really looking forward to working with Jonathan and the whole team.

Media

Adweek

JULY 17, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Leadership & Talent Dan Lanzano Named Nexstar’s President of National Advertising Sales He has been with the media company since 2024 Dan Lanzano will be responsible for leading all aspects of Nexstar’s national advertising efforts.

Advertising

Martech

JULY 16, 2024

million in 2022. Dig deeper: How to measure the impact of brand marketing Nine out of ten advertisers are using some form of alternative audience measurement — either via transacting, testing, or having discussions with vendors. This is a reflection of viewers’ shift toward digital. The full report can be downloaded here.

Video Ads

MNTN

NOVEMBER 22, 2024

Whether you’re new to CTV advertising or you simply need to refresh your current campaign strategy, try getting some inspiration by looking at successful CTV examples. Steve-O is known for his wild stunts, making him the perfect spokesperson to bring energy and excitement to a demo that was about performance-driven advertising.

Advertising

Martech

AUGUST 6, 2024

judge that Google illegally held a monopoly in search and text advertising is a staggering defeat for one of the world’s biggest tech companies. Whatever the judge decides could upend everything about search and search advertising. Search engine dominance made Google a prime location for digital advertising.

Search Advertising

Digital Remedy

JUNE 12, 2025

Understanding the difference is essential for advertisers and marketers looking to harness the right tools for performance-driven results. But it was 2022 that marked a major turning point—ChatGPT brought generative AI to the mainstream, enabling machines to create human-like text, imagery, and even code.

Machine Learning

Adweek

JULY 29, 2025

According to Nielsen’s Ad Supported Gauge, which provides the broadest view of the portion of television that delivers advertising across broadcast, cable, and streaming, content with ads viewing accounted for 73.6% Nielsen Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022.

Media

Adweek

JULY 17, 2025

Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. mark.mwachiro@adweek.com Recommended videos The Latest ADWEEK Branded Read More Ad-Supported Music Unlocks Access for Audiences and Advertisers By Molly Fuard Wait, What Is Agentic AI? Email SUBSCRIBE Loading.

Media

Martech

SEPTEMBER 18, 2024

” This metric peaked in 2Q 2022, earlier than the average daily hours. Fill rates were highest in 2022 when there was less inventory. After losses later that year, the average is climbing back, perhaps helped along by big events in 2024 like the Paris Olympics and U.S. elections coverage. Average CTV session length.

Fill rate

Adweek

JUNE 17, 2025

” Hatmaker had worked at the Seattle Fox owned station since January 2022. . “While I’m proud of what we built and led in that newsroom—especially during times of breaking news, crisis response, and public accountability—I’m now stepping into a new chapter.”

Media

Adweek

JUNE 16, 2025

All facets of its operations, including news, editorial, live productions, streaming, technology, advertising, corporate, and business support functions, as well as its O&O affiliate station WABC, are now under one roof at the Robert A Iger Building, named after the current Disney CEO.

Real Estate

Adweek

JUNE 11, 2025

ADWEEK, Lyft, and DoubleVerify By Kendra Barnett --> Rideshare giant Lyft today announced it is teaming up with brand safety adtech vendor DoubleVerify , one of the dominant players in brand safety, for ad verification across the brand’s various advertising platforms.

Viewability

Martech

JANUARY 22, 2025

dropped 51 percentage points from Q4 2023 to 13%, according to digital advertising company Tinuiti. These latest figures show the momentum that social media and commerce carry into 2024, although digital advertising overall expects a slowdown in growth in the coming year. elections, and down from 64% YOY growth in Q4 2023.

CPM

Adweek

JUNE 12, 2025

Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK.

Media

Adweek

JULY 17, 2025

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Revolving Door Netflix VP of Ad Measurement Julie DeTraglia Exits Streamer DeTraglia joined the streaming giant in 2022 Julie DeTraglia oversaw global measurement strategies for ads. DeTraglia joined the company in 2022 ahead of Netflix’s ad tier launch.

Ad Targeting

Martech

OCTOBER 1, 2024

How consolidation and transparency are redefining digital advertising Consolidation is growing due to several factors. These factors push major ad platforms to prove their value and give advertisers more control. These opposing forces are reshaping the relationships between advertisers and platforms.

Machine Learning

Martech

SEPTEMBER 27, 2024

The effort started with an “advanced notice of potential rule making” in November 2022. By strengthening the FTC’s toolkit to fight deceptive advertising, the final rule will protect Americans from getting cheated, put businesses that unlawfully game the system on notice, and promote markets that are fair, honest, and competitive.”

Media

Adweek

JULY 2, 2025

accounts in 2022—an assignment valued at approximately €260 million—and the U.S. Publicis continues to manage a significant portion of LVMH’s EMEA media business and retains the brand’s North American account, which remains unchanged. The move marks the first notable change in LVMH’s media alignments since Publicis won the France and U.K.

Media

Martech

JULY 30, 2024

Its image- and video-generating tools are used by professionals across advertising, marketing, ecommerce and other industries. Founded in 2022, Leonardo.AI In 2022, Canva acquired data visualization platform Flourish. The Australia-based Leonardo.AI launched less than two years ago and boasts 19 million registered users.

eCommerce

Martech

JULY 24, 2024

In 2022, American Eagle drafted her to join them in the metaverse.) For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. A recent example is Bose’s new campaign starring American tennis star Coco Gauff. Before winning her first grand slam at last year’s U.S.

Marketing

Basis

AUGUST 11, 2025

How AI Slop is Impacting Advertisers While AI has introduced powerful efficiencies for advertisers, the growing presence of AI slop has introduced new challenges. AI slop is diminishing the quality and trustworthiness of digital advertising as a whole,” says Mallory Chaney, VP of Integrated Client Solutions at Basis.

Advertising

Basis

MARCH 17, 2025

Jaime Vasil is Group VP of Candidates and Causes at Basis Political advertisings connected TV ( CTV ) evolution was in full effect during the 2024 US elections. In 2020 , we saw a dramatic rise in programmatic advertising and the awakening of CTV for elections. This development continued to evolve in 2024.

Advertising

Adweek

JULY 25, 2025

Since January 2022, staff-level jobs at U.S. AI-related job skills are also becoming standard; mentions of AI in global job listings for advertising and marketing roles have jumped more than 67% year over year, according to a recent report from Autodesk. ad agencies have declined by more than 10%, according to Live Data Technologies.

Agency

Adweek

JUNE 13, 2025

Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Based out of New York, Mark has also contributed to ADWEEK. Based out of New York, Mark has also contributed to ADWEEK. By submitting your email, you agree to our Terms of Use and Privacy Policy.

Media

Basis

DECEMBER 20, 2024

Few innovations have sustained as much buzz in the advertising industry of late. To help advertisers navigate this complexity and prepare for 2025, weve rounded up all the resources we published on artificial intelligence this year. But how do advertisers really feel about the technology? With 82.4%

Machine Learning

Adweek

JUNE 13, 2025

EDO continues to build on its already existing partnership with TelevisaUnivision in the convergent TV space, delivering data-driven TV insights designed to optimize advertiser return on investment across the media company’s cross-platform campaigns, including on ViX. Dan Riess , chief operating officer of U.S.

Audience

Adweek

JULY 8, 2025

Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. The full Moonbug study can be found here. Based out of New York, Mark has also contributed to ADWEEK. By submitting your email, you agree to our Terms of Use and Privacy Policy.

Entertainment

Martech

SEPTEMBER 10, 2024

Dig deeper: Google vs. DOJ: Why Google’s ‘hundreds of competitors’ claim doesn’t add up In 2017, Google made changes that put it on equal footing with competitors when bidding for advertising slots within shopping search results. We are a big company among many others, intensely competing,” said Dunn.

Ad Tech