Adweek

JULY 21, 2022

saw revenue sputter a bit in the second quarter of 2022, tallying $1.111 billion, up 13% from the same quarter last year. The company said in its letter to investors that revenue decelerated by 25 percentage points from the first quarter of the year, occurring throughout the quarter, across both brand advertising and.

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Adweek

JULY 3, 2025

advertising and marketing companies are down more than 10% since January 2022. ADWEEK/Adobe Stock By Paul Hiebert & Brittaney Kiefer --> No longer a dim idea on the horizon, artificial intelligence has become part of everyday life at advertising agencies across the country. ad agencies rose slightly in May to 220,100 positions.

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Adweek

JULY 14, 2022

In an earnings call in February, Meta said that Apple's privacy-centric changes to its iOS operating system, which make it harder to both target advertisements and measure their effectiveness, would cost the social giant $10 billion in revenue in 2022.

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Adweek

APRIL 16, 2024

Last year, the average tenure of top marketers at the nation's 100 largest advertisers was around 37 months, according to search and advisory firm Spencer Stuart. That's down from 40 months in 2022. Chief marketing officers are moving in and out of the role at a faster pace than any time in the past decade.

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Adweek

NOVEMBER 21, 2023

Advertisers' fresh attention on X, formerly Twitter, following another tumultuous few days, obscures the reality that the alleged advertiser exodus--when Elon Musk assumed control of X in late October 2022--never fully represented all brands.

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Adweek

DECEMBER 5, 2022

political advertising, advertising revenue grew by 6.5% in 2022, according to WPP media investment arm GroupM's 2022 year-end "This Year Next Year" forecast. Excluding U.S. market fared better than the global market this year, with 7.1% growth and $305 billion in revenue. In fact,

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Adweek

SEPTEMBER 30, 2022

Political advertising is in full swing as we head into the 2022 midterm elections this November. Advertiser budget allocations are already proving the days of antiquated campaign strategies are over. Even without a presidential race at the top of the ticket, 2022 ad spend is expected to exceed.

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Adweek

JUNE 10, 2025

Leading up to the 2026 FIFA World Cup, NBCUniversal found that 66% of intended Spanish-language viewers are very excited for the upcoming tournament, a 25% increase from 2022. The annual observance will take place every June 11 to recognize the sport, and mark the one-year-out countdown to the 2026 FIFA World Cup.

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Adweek

JUNE 17, 2025

Behind YouTube’s New Pitch to Secure TV Ad Dollars and Build Brands YouTube’s growing as part of a robust creator economy, he argued, and brands can tap into that ecosystem by advertising on the platform. Mohan pointed to two recent campaigns that saw significant search uplift thanks to creator partnerships on YouTube.

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Adweek

SEPTEMBER 7, 2022

The Gerety Awards, the only advertising awards program with an all-female jury, has revealed its 2022 winners.

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Adweek

SEPTEMBER 13, 2022

Round 2 of Adweek Readers' Choice: Best of Tech Partner Awards 2022 is now open, and we need your help recognizing the top advertising and marketing technology providers. That's right: It's once again time to vote. The nominees who received the most votes in Round 1 are moving on, and the power is still in.

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Adweek

JULY 8, 2025

The rapidly growing opportunity in programmatic OOH (out of home) advertising is transforming media like never before, and I am delighted to join a company at the forefront of this change.” i-media provides advertisers with access to U.K. “I’m really looking forward to working with Jonathan and the whole team.

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Adweek

JULY 18, 2022

In the recent wake of widespread--and exceedingly public--declarations of progress on the diversity, equity and inclusion front, there are people in the media ecosystem questioning if Black-owned advertising agencies are still needed in 2022.

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Adweek

JUNE 10, 2025

From premium content at scale to now an ecosystem of best-in-class, curated solutions, advertisers can easily build and execute the most informed and impactful ad campaigns.” Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Discovery, and Xumo.

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Adweek

DECEMBER 1, 2022

The Mind Reader Super Bowl ad from Amazon took home the crown as YouTube's top ad for 2022. Google creative director Maria Perazzo said in a blog post Thursday, "Creative is more important than ever and becoming much more relevant to performance advertising. On YouTube, brands are crafting content that viewers don't want to stop.

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Advertising 246

Adweek

NOVEMBER 7, 2022

If brands want to advertise in Telemundo's U.S. Spanish-language broadcast of the 2022 FIFA World Cup, they're pretty much out of time. 20 in Qatar, according to Mark Marshall, president of advertising.

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Adweek

SEPTEMBER 28, 2022

In the lead-up to the FIFA World Cup 2022 taking place in Qatar, digital sports brand Overtime and media company Footballco have teamed up to offer a branded content service for advertisers. The partnership, which includes Visit Dubai, will maximize the global audience opportunity around the world's largest soccer event.

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Adweek

JANUARY 2, 2024

from Q2 2022, but far more interesting was the 154.8% In October 2023, AOP and Deloitte announced the results of their Digital Publishers' Revenue Index for Q2 2023. Total revenue for publishers was up 0.3% growth in the "miscellaneous" category.

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Adweek

JANUARY 23, 2025

Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,

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Adweek

JULY 2, 2025

accounts in 2022—an assignment valued at approximately €260 million—and the U.S. Publicis continues to manage a significant portion of LVMH’s EMEA media business and retains the brand’s North American account, which remains unchanged. The move marks the first notable change in LVMH’s media alignments since Publicis won the France and U.K.

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Adweek

JUNE 10, 2025

The agency retained the business in 2022 following a 10-month competitive review that resulted in a four-year contract. Mars Food & Nutrition, which houses brands like Ben’s Original, was not under review. EssenceMediacom previously held the media account, valued at $1.7 billion per COMvergence. She is based in New York.

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Adweek

SEPTEMBER 8, 2023

31, 2022, when a last-second Georgia field goal knocked Ohio State out of the semi-final game at Mercedes-Benz Stadium? What college football fan could forget 11:59 p.m. Not anyone who watched on ESPN, that's for sure. But earlier in the Peach Bowl, TV viewers saw a unique Mercedes-Benz mixed reality integration, where the.

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Adweek

JULY 10, 2025

The startup, founded in 2022, raised $23 million in a Series A round earlier this year. But it also reflects a broader shift in the media and advertising landscape, where long-standing companies built on traditional visual effects are being retooled or absorbed by newer firms deploying newer technology, such as AI agents.

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Adweek

JANUARY 23, 2023

In 2022, winter came early to Ukraine. As temperatures plunged below 0 degrees celsius in November, the Russian military targeted Ukraine's energy infrastructure. Despite that, the creative communications industry has continued to work through the combat, finding ways to operate amid the peril remaining Ukrainians face.

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Ad Rants

JULY 25, 2022

Paid advertising is one way to dominate your industry and get ahead of the competition. Here are the top 6 trends that you can expect to see in 2022: 1. In 2022, AI-powered tools are more advanced to be used for tasks such as ad copywriting, bid management, and audience targeting. The continued growth of voice search.

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Adweek

JULY 7, 2022

After a two-year delay, the UEFA Women's Euro 2022 soccer tournament kicked off in Manchester's roaring Old Trafford on Wednesday night. England defeated Austria in the first match, with EY predicting a TV audience of 250 million will tune in throughout the two-week competition Organizers have sold a record 500,000 tickets to fans from 99.

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Adweek

OCTOBER 25, 2022

In 2010, then-FIFA president Sepp Blatter cracked a white and red wax-sealed envelope announcing Qatar as the World Cup host for 2022. And in the process, he opened a can of worms. In the 12 years since, the upcoming Middle Eastern tournament has been mired in controversy. And with the Nov. 21 kickoff drawing closer,

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Adweek

DECEMBER 11, 2022

"It's a mindset within this company that things should change, can change, and that it will be better because of it," said Troy Ruhanen, chief executive of Omnicom's TBWAWorldwide, referring to the continued movement of the advertising group, which he calls a "collective." With more than 100 offices.

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Adweek

DECEMBER 11, 2022

While the advertising industry has seen some progress in diversity, equity and inclusion, many agencies have only just begun making efforts toward advancing social justice initiatives and pushing the cultural envelope forward.

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Adweek

JUNE 16, 2025

All facets of its operations, including news, editorial, live productions, streaming, technology, advertising, corporate, and business support functions, as well as its O&O affiliate station WABC, are now under one roof at the Robert A Iger Building, named after the current Disney CEO.

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illumin

NOVEMBER 12, 2024

With data privacy facing increased scrutiny, advertisers must stay on top of upcoming regulations to get ahead of the curve. By adopting strong privacy practices now, advertisers can prevent backpedaling and rewriting policies down the road. The state passed Senate Bill 6 on May 10, 2022. Follow @illuminHQ

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Adweek

JULY 10, 2025

The Thursday evening celebration at La Paillote de Gaston Gastounette, a restaurant on the Quai Saint-Pierre in Cannes, brought together top tech, marketing, media, and advertising executives for a night of food, networking, and of course, rosé. View photos from the sun-dappled evening below.

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Adweek

JUNE 17, 2025

” Hatmaker had worked at the Seattle Fox owned station since January 2022. . “While I’m proud of what we built and led in that newsroom—especially during times of breaking news, crisis response, and public accountability—I’m now stepping into a new chapter.”

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Adweek

AUGUST 1, 2022

For the fourth straight year, we need your help recognizing the top advertising and marketing technology providers. That's right: It's once again time to vote in our Adweek Readers' Choice: Best of Tech Partner Awards. The power is now in your hands, as our community, our readers. You have a huge say in who should.

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Marketing Advertising 290

Adweek

JUNE 13, 2022

On this week's episode of Yeah, That's Probably an Ad, creativity and inclusion editor Shannon Miller is joined by Europe brand editor Rebecca Stewart and Europe creative editor Brittaney Kiefer to talk about the return of advertising's most high-profile international event, Cannes Lions.

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Digiday

DECEMBER 9, 2024

Organized crime is heavily involved, and rogue states appear to be using malvertising (malicious advertising) to attack critical infrastructure. For example, Ukraine was barraged with phishing redirects and backdoors delivered by advertising before Russias invasion in 2022. Continue reading this article on digiday.com.

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Adweek

JUNE 11, 2025

ADWEEK, Lyft, and DoubleVerify By Kendra Barnett --> Rideshare giant Lyft today announced it is teaming up with brand safety adtech vendor DoubleVerify , one of the dominant players in brand safety, for ad verification across the brand’s various advertising platforms.

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