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Ad-Tech Job Openings Crater in 2023

Adweek

After initial public offerings and breakneck hiring in 2021 and early 2022, job openings for ad-tech roles have dramatically slowed in the past year, according to recruiters and industry sources.

Ad Tech 264
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Learning From the 2022 Political Ad Tech Revolution to Prepare for 2024

Adweek

Political advertising is in full swing as we head into the 2022 midterm elections this November. Even without a presidential race at the top of the ticket, 2022 ad spend is expected to exceed. And it's no longer at a crossroads.

Ad Tech 246
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Universal Ads Introduces First-of-Its-Kind TV Business Partner Program

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.

Ad Tech 279
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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

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7 Data Privacy Stories That Rocked Ad Tech In 2022

AdExchanger

The post 7 Data Privacy Stories That Rocked Ad Tech In 2022 appeared first on AdExchanger. From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that.

Ad Tech 138
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5 Ways TikTok’s AI Ad Buying Tool Smart+ Can Catch Up With Meta’s ASC 

Adweek

After nearly two months of testing TikTok's Smart+--which lets AI optimize creative and choose who to serve an ad--there are some areas for improvement, four ad buyers told ADWEEK. Especially when compared to Meta's Advantage+ Shopping Campaigns (ASC), which launched in 2022.

Ad Tech 306
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M&A In 2022: The Year Ad Tech Slowed Its Roll

AdExchanger

Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle … and became a relative dribble by the end of. The post M&A In 2022: The Year Ad Tech Slowed Its Roll appeared first on AdExchanger.

Ad Tech 126