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After initial public offerings and breakneck hiring in 2021 and early 2022, job openings for ad-tech roles have dramatically slowed in the past year, according to recruiters and industry sources.
Political advertising is in full swing as we head into the 2022 midterm elections this November. Even without a presidential race at the top of the ticket, 2022ad spend is expected to exceed. And it's no longer at a crossroads.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators AdTech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.
Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators AdTech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.
The post 7 Data Privacy Stories That Rocked AdTech In 2022 appeared first on AdExchanger. From the Federal Trade Commission's plan to regulate privacy in the absence of a federal privacy law to Apple’s intimations about cracking down on fingerprinting, these are seven stories that.
After nearly two months of testing TikTok's Smart+--which lets AI optimize creative and choose who to serve an ad--there are some areas for improvement, four ad buyers told ADWEEK. Especially when compared to Meta's Advantage+ Shopping Campaigns (ASC), which launched in 2022.
Despite rising interest rates and inflation, 2022 kicked off with a wave of M&A … that turned into a trickle … and became a relative dribble by the end of. The post M&A In 2022: The Year AdTech Slowed Its Roll appeared first on AdExchanger.
As the competitive world of adtech and mar tech continues evolving against a backdrop of unsettling economic circumstances, delivering the best performance is top of everyone's mind.
While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.
AdPlayer.Pro reports the daily video ad serving volumes exceeded 52,000,000 in April – June 2022. According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000.
million seed funding on Tuesday – launched in early 2022, co-founders Mike O’Sullivan and Ian Meyers would refer to their company as a “media telemetry service.” Million Seed Round To Help AdTech Companies Build Better AdTech appeared first on AdExchanger. When the data startup – which closed its $4.2
This year advertisers, publishers, agencies, and adtech guys will finally meet offline. We gathered the most promising AdTech events 2022 where you can […]. The post AdTech events go offline. Calendar of must-visit advertising conferences in 2022 appeared first on Admixer.Blog.
Adtech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the adtech sector last year was down 38%. Why so gloomy?
But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. This is partly due to increased difficulty in targeting relevant voters with ads--both from new company policies and challenges Meta's adtech has faced.
Let’s look at the key adtech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and adtech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?
Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. I’m looking forward to joining this innovative team and helping drive the future of our media business together.” Kelm will be based at Roku’s offices in San Jose, Calif. Based out of New York, Mark has also contributed to ADWEEK.
In 2022, for the first time since the pandemic, the Cannes Marketing Festival returns to France’s coastline for a celebration. The post AdTech Companies Are Back in Cannes, Are You? first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.
Major adtech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023.
What if you had a crystal ball to look into the future of adtech? Would you look into whether federal privacy regs pass and what impact that will have on buyers, sellers, vendors — and big tech? Would you look over to the other side of economic uncertainty to see when ad spend picks up again? Protecting PPID.
Competition and Markets Authority has opened a consultation on potentially releasing Google from Privacy Sandbox commitments imposed in 2022. Some are concerned this represents ‘a W’ for corporate conjury.
The EU ruling comes just four days after the UK ruled “that Google is using anti-competitive practices in open-display adtech.” 2nd day of US antitrust case The ruling came on the second day of the trial over charges the tech giant used its adtech and market share to exert monopolistic control of digital ad sales.
In the adtech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in adtech.
Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in adtech, media, and marketing. The post DMEXCO 2022: What the Industry Thought appeared first on ExchangeWire.com. But what did the attendees make of the event?
ViX, launched in 2022, is the largest Spanish-language streaming platform in the world. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Dan Riess , chief operating officer of U.S. Based out of New York, Mark has also contributed to ADWEEK.
GUANGZHOU, China — Nativex, a leading global digital marketing agency, has won the grand honor of Best Partnership for the third consecutive year at the Ocean Engine 2022 China Inbound Award.
This is the company's second seed funding round after raising $7 million in 2022. Privacy-compliance platform SafeGuard Privacy has raised $3.6 million in its latest "seed-extension" funding round. The latest round was led by venture capital firm TechOperators. SafeGuard Privacy.
The Business Intelligence Group named Reveal Mobile’s VISIT Local platform product of the year in the 2022 Sales and Marketing Technology Awards program, known as The Sammys. The platform also includes estimated sales based on foot traffic conversions, giving marketers the ability to determine top line sales and return on ad spend.
The past year in adtech was a whirlwind. For some, the overwhelming bad news in digital media and adtech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. 2022 was also a year full of innovation in the ecosystem. 2022 was also a year full of innovation in the ecosystem.
Now that third-party cookies are slowly fading away, it will be a challenge for the adtech industry to analyze the actions of consumers after they interact with an ad. . The advantage of retail media advertising is that the medium provides marketing that links ad spending directly to digital sales.
Adtech giant The Trade Desk today announced it is launching its own CTV operating system (OS) called ‘Ventura’, confirming rumours which surfaced this summer. Ventura will also offer “fewer (more relevant) ads”, according to The Trade Desk, although the company provided no point of comparison.
While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the adtech and digital media communities who are innovating and evolving the industry. Jeremy joined Daily Mail in 2015 as a Programmatic Analyst. Google Privacy Sandbox).
That's the highest rate since the first half of 2022. Driving the deal growth is an increase in digital ad. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios reports.
The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform.
Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on changing consumer sentiment rather than tying marketing efforts to sales. "[In
While I did not receive this advice, I would offer this to women in adtech: focus on your value and be your own best advocate. AdTech is ever evolving so be prepared to consistently learn. Olha Paramonova, VP, AdTech, Sigma Software. Lashawnda Goffin, CEO, Colossus SSP. “Ad
” Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. By connecting retail media signals to our content, we’re helping brands create more personal, actionable, and measurable experiences—enabling shoppable storytelling and delivering solutions that truly move the needle.”
In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven adtech professionals to get their points of view on trends for 2023 and beyond. . While ad spend will slow down in 2023, CTV buyers’ investments will see double digital growth compared to 2022.
We talked to Jamie about running an all-women legal team at Mediavine and how she strives to promote diversity daily. Yakira Young: A small percentage of women run in-house counsel at tech companies. That percentage is even smaller for adtech! JL: Mediavine really celebrates innovation, as evidenced by their adtech.
From the rise of alternative measurement currencies and retail media networks to the launch of Netflix’s AVOD tier, these are the stories that helped us animate the news in 2022. The post AdExchanger’s Most Popular Comics Of 2022 appeared first on AdExchanger.
The adtech industry is constantly evolving. In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. What Is Retail Media Advertising and How Does it Benefit the AdTech Industry? . Read more. .
Slow and steady sometimes wins the race, but in 2022 Hispanic media’s ad revenue should not still be so far behind. We chatted with five Hispanic adtech professionals working to help increase minority-owned ad spend. Challenges Hispanic/Latino Media Face With Ad Spend.
Assertive Yield, the SaaS company that helps SSPs, publishers, and ad networks optimize advertising revenue through real-time attribution and yield optimization, has achieved remarkable organic growth in 2022. Marketing Technology News: Sendbird Awarded 2022 Regional and Global AWS Partner Award.
The second report from auditor PriceWaterhouseCoopers (PwC) and The Incorporated Society of British Advertisers (ISBA), which analyzed programmatic transactions between September 1 and October 31 2022, suggests elements of the murky supply chain of programmatic advertising are improving.
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