Adweek

NOVEMBER 20, 2022

As the competitive world of ad tech and mar tech continues evolving against a backdrop of unsettling economic circumstances, delivering the best performance is top of everyone's mind.

Ad Tech 264

Ad Tech Advertising 264

Adweek

APRIL 6, 2023

While cookie deprecation threatens to upend the digital advertising economy next year, ad buyers are still taking a relaxed approach to test audience targeting alternatives. During 2023 and late 2022, ad buyers' efforts to test alternative IDs have lacked momentum, six ad-tech and publisher sources told Adweek.

Cookies 317

Cookies Ad Tech Audience Advertising 317

Martech Series

JULY 19, 2022

AdPlayer.Pro reports the daily video ad serving volumes exceeded 52,000,000 in April – June 2022. According to the official company’s announcement, in Q2 2022 the number of video ad impressions served daily in direct partnership with the AdPlayer.Pro’s publishers exceeded 52,000,000,000.

Video Ads 105

Video Ads Ad Tech Impressions MarTech 105

AdExchanger

OCTOBER 10, 2023

million seed funding on Tuesday – launched in early 2022, co-founders Mike O’Sullivan and Ian Meyers would refer to their company as a “media telemetry service.” Million Seed Round To Help Ad Tech Companies Build Better Ad Tech appeared first on AdExchanger. When the data startup – which closed its $4.2

Ad Tech 118

Ad Tech Media 118

Admixer

MAY 3, 2022

This year advertisers, publishers, agencies, and ad tech guys will finally meet offline. We gathered the most promising Ad Tech events 2022 where you can […]. The post Ad Tech events go offline. Calendar of must-visit advertising conferences in 2022 appeared first on Admixer.Blog.

Ad Tech 94

Ad Tech Advertising Communications Agency 94

AdExchanger

DECEMBER 26, 2023

Ad tech M&A in 2023 can only be described as “weak sauce.” Although deal activity was up 78% in Q1 quarter over quarter, according to LUMA Partners, that isn’t saying much, because 2022 was very sluggish. Deal activity in the ad tech sector last year was down 38%. Why so gloomy?

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Ad Tech 122

Adweek

AUGUST 12, 2022

But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. This is partly due to increased difficulty in targeting relevant voters with ads--both from new company policies and challenges Meta's ad tech has faced.

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Advertising Ad Tech Media 246

Digiday

SEPTEMBER 6, 2022

The post The definitive guide to what’s in and out in ad tech in 2022 appeared first on Digiday.

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Ad Tech Marketing 85

Martech Series

DECEMBER 27, 2022

Let’s look at the key ad tech trends for 2023 and examine the opportunities and challenges ahead. With the digital space and ad tech evolving rapidly, there is always one force that has the power to draw the attention of everybody in the industry: Google. What is the future of digital advertising in 2023 and beyond?

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Ad Tech Ad Server Video Ads Cookies 105

Adweek

JUNE 16, 2025

Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. I’m looking forward to joining this innovative team and helping drive the future of our media business together.” Kelm will be based at Roku’s offices in San Jose, Calif. Based out of New York, Mark has also contributed to ADWEEK.

Media 262

Media Advertising Audience Agency 262

TheViewPoint

MAY 31, 2022

In 2022, for the first time since the pandemic, the Cannes Marketing Festival returns to France’s coastline for a celebration. The post Ad Tech Companies Are Back in Cannes, Are You? first appeared on CTV&OTT ad monetization platform for publishers | TheViewPoint.

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Ad Tech Marketing 98

AdPushup

OCTOBER 14, 2022

Major ad tech challenges and trends summarized in a single article. Discover innovations and challenges to enrich your programmatic media buying in 2023.

Ad Tech 98

Ad Tech Media Marketing Advertising 98

Ad Monsters

JANUARY 6, 2023

What if you had a crystal ball to look into the future of ad tech? Would you look into whether federal privacy regs pass and what impact that will have on buyers, sellers, vendors — and big tech? Would you look over to the other side of economic uncertainty to see when ad spend picks up again? Protecting PPID.

Ad Tech 105

Ad Tech Ad Ops Cookies Conversion 105

Digiday

JUNE 16, 2025

Competition and Markets Authority has opened a consultation on potentially releasing Google from Privacy Sandbox commitments imposed in 2022. Some are concerned this represents ‘a W’ for corporate conjury.

Ad Tech 61

Ad Tech Cookies Marketing 61

Martech

SEPTEMBER 10, 2024

The EU ruling comes just four days after the UK ruled “that Google is using anti-competitive practices in open-display ad tech.” 2nd day of US antitrust case The ruling came on the second day of the trial over charges the tech giant used its adtech and market share to exert monopolistic control of digital ad sales.

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Ad Tech MarTech Marketing Advertising 115

Ad Monsters

FEBRUARY 13, 2023

In the ad tech ecosystem, the Black ad ops and rev ops professionals who impact your brands, and thus the industry as a whole, are a part of Black history and should be celebrated. For Black History Month, AdMonsters is celebrating just a few Black professionals making history daily in ad tech.

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Ad Tech Media Ad Ops Ad Server 105

Exchange Wire

SEPTEMBER 29, 2022

Cologne’s DMEXCO conference returned in 2022 after a three-year hiatus, as the doors of the Koelnmesse were once again opened to the biggest names in ad tech, media, and marketing. The post DMEXCO 2022: What the Industry Thought appeared first on ExchangeWire.com. But what did the attendees make of the event?

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Ad Tech Media Marketing 98

Adweek

JUNE 13, 2025

ViX, launched in 2022, is the largest Spanish-language streaming platform in the world. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Dan Riess , chief operating officer of U.S. Based out of New York, Mark has also contributed to ADWEEK.

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Audience Media Advertising Marketing 166

Ad Tech Daily

MARCH 22, 2023

GUANGZHOU, China — Nativex, a leading global digital marketing agency, has won the grand honor of Best Partnership for the third consecutive year at the Ocean Engine 2022 China Inbound Award.

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Ad Tech Agency Marketing Media 111

Adweek

JULY 31, 2024

This is the company's second seed funding round after raising $7 million in 2022. Privacy-compliance platform SafeGuard Privacy has raised $3.6 million in its latest "seed-extension" funding round. The latest round was led by venture capital firm TechOperators. SafeGuard Privacy.

Ad Tech 317

Ad Tech 317

Martech Series

JULY 26, 2022

The Business Intelligence Group named Reveal Mobile’s VISIT Local platform product of the year in the 2022 Sales and Marketing Technology Awards program, known as The Sammys. The platform also includes estimated sales based on foot traffic conversions, giving marketers the ability to determine top line sales and return on ad spend.

Ad Tech 98

Ad Tech Retail MarTech Conversion 98

Ad Monsters

DECEMBER 15, 2022

The past year in ad tech was a whirlwind. For some, the overwhelming bad news in digital media and ad tech tainted revenue and metrics, but the inventiveness of the industry is keeping things afloat. 2022 was also a year full of innovation in the ecosystem. 2022 was also a year full of innovation in the ecosystem.

Cookies 98

Cookies Ad Tech Ad Ops Ad Space 98

Ad Monsters

JULY 22, 2022

Now that third-party cookies are slowly fading away, it will be a challenge for the ad tech industry to analyze the actions of consumers after they interact with an ad. . The advantage of retail media advertising is that the medium provides marketing that links ad spending directly to digital sales.

Ad Tech 105

Ad Tech Retail Media Advertising 105

VideoWeek

NOVEMBER 20, 2024

Ad tech giant The Trade Desk today announced it is launching its own CTV operating system (OS) called ‘Ventura’, confirming rumours which surfaced this summer. Ventura will also offer “fewer (more relevant) ads”, according to The Trade Desk, although the company provided no point of comparison.

Ad Tech 110

Ad Tech Manufacturing Advertising Audience 110

Ad Monsters

MAY 15, 2023

While celebrating the rich histories of diverse communities should be a year round commitment, AdMonsters wanted to celebrate the AAPI persons in the ad tech and digital media communities who are innovating and evolving the industry. Jeremy joined Daily Mail in 2015 as a Programmatic Analyst. Google Privacy Sandbox).

Ad Tech 98

Ad Tech Media Non-Profit Education 98

Adweek

DECEMBER 10, 2024

That's the highest rate since the first half of 2022. Driving the deal growth is an increase in digital ad. Third-quarter deal volume was up 118% year-over-year and up 26% quarter over quarter, according to data from Luma Partners, Axios reports.

Ad Tech 290

Ad Tech 290

Adweek

DECEMBER 29, 2022

The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform.

Demand Side Platform 312

Demand Side Platform Marketing Ad Tech 312

Adweek

NOVEMBER 14, 2023

Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on changing consumer sentiment rather than tying marketing efforts to sales. "[In

Brand Awareness 310

Brand Awareness Marketing Ad Tech 310

Ad Monsters

MARCH 8, 2023

While I did not receive this advice, I would offer this to women in ad tech: focus on your value and be your own best advocate. Ad Tech is ever evolving so be prepared to consistently learn. Olha Paramonova, VP, Ad Tech, Sigma Software. Lashawnda Goffin, CEO, Colossus SSP. “Ad

Ad Tech 105

Ad Tech Ad Space MarTech Marketing 105

Adweek

JUNE 20, 2025

” Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. By connecting retail media signals to our content, we’re helping brands create more personal, actionable, and measurable experiences—enabling shoppable storytelling and delivering solutions that truly move the needle.”

eCommerce 181

eCommerce Fashion Entertainment Retail 181

Ad Monsters

JANUARY 6, 2023

In case you were wondering what’s next for OTT subscriptions, CTV monetization, and linear advertising, we spoke to seven ad tech professionals to get their points of view on trends for 2023 and beyond. . While ad spend will slow down in 2023, CTV buyers’ investments will see double digital growth compared to 2022.

Ad Tech 95

Ad Tech Viewability Real Estate Entertainment 95

Ad Monsters

APRIL 11, 2023

We talked to Jamie about running an all-women legal team at Mediavine and how she strives to promote diversity daily. Yakira Young: A small percentage of women run in-house counsel at tech companies. That percentage is even smaller for ad tech! JL: Mediavine really celebrates innovation, as evidenced by their ad tech.

Ad Tech 97

Ad Tech Education GDPR Ad Space 97

AdExchanger

DECEMBER 27, 2022

From the rise of alternative measurement currencies and retail media networks to the launch of Netflix’s AVOD tier, these are the stories that helped us animate the news in 2022. The post AdExchanger’s Most Popular Comics Of 2022 appeared first on AdExchanger.

Retail 100

Retail Media Cookies Ad Tech 100

Ad Monsters

DECEMBER 16, 2022

The ad tech industry is constantly evolving. In 2022, we covered topics ranging the spectrum of privacy regulations, retail media networks and the most efficient ways to create unique identifiers for consumers. What Is Retail Media Advertising and How Does it Benefit the Ad Tech Industry? . Read more. .

Cookies 97

Cookies Pop-Up Ad Tech Retail 97

Ad Monsters

OCTOBER 14, 2022

Slow and steady sometimes wins the race, but in 2022 Hispanic media’s ad revenue should not still be so far behind. We chatted with five Hispanic ad tech professionals working to help increase minority-owned ad spend. Challenges Hispanic/Latino Media Face With Ad Spend.

Ad Tech 98

Ad Tech Audience Agency Media 98

Martech Series

DECEMBER 5, 2022

Assertive Yield, the SaaS company that helps SSPs, publishers, and ad networks optimize advertising revenue through real-time attribution and yield optimization, has achieved remarkable organic growth in 2022. Marketing Technology News: Sendbird Awarded 2022 Regional and Global AWS Partner Award.

MarTech 98

MarTech Ad network Ad Tech Marketing 98

Adweek

JANUARY 18, 2023

The second report from auditor PriceWaterhouseCoopers (PwC) and The Incorporated Society of British Advertisers (ISBA), which analyzed programmatic transactions between September 1 and October 31 2022, suggests elements of the murky supply chain of programmatic advertising are improving.

Advertising 279

Advertising Ad Tech 279