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Universal Ads Introduces First-of-Its-Kind TV Business Partner Program

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.

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Lyft Taps DoubleVerify to Vet Ad Performance and Safety

Adweek

Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators Ad Tech Industry News Lyft Taps DoubleVerify to Vet Ad Performance and Safety The partnership comes amid growing scrutiny of the adtech company’s methodologies Lyft is partnering with DoubleVerify for ad verification across its platforms.

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EU hits Google with $2.6 billion fine in antitrust case

Martech

The EU ruling comes just four days after the UK ruled “that Google is using anti-competitive practices in open-display ad tech.” 2nd day of US antitrust case The ruling came on the second day of the trial over charges the tech giant used its adtech and market share to exert monopolistic control of digital ad sales.

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5 Ways TikTok’s AI Ad Buying Tool Smart+ Can Catch Up With Meta’s ASC 

Adweek

After nearly two months of testing TikTok's Smart+--which lets AI optimize creative and choose who to serve an ad--there are some areas for improvement, four ad buyers told ADWEEK. Especially when compared to Meta's Advantage+ Shopping Campaigns (ASC), which launched in 2022.

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Data privacy laws are tightening across the US, advertisers need to get ahead

illumin

Utah Consumer Privacy Act Utah was the fourth state to enact comprehensive privacy laws in March 2022. The state passed Senate Bill 6 on May 10, 2022. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

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What is the difference between offline and online retail media?

illumin

The boom of e-commerce during COVID lockdowns has faded and according to a recent finding from the NPD Group, in 2022 more holiday purchases were made in a physical store than online. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising.

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The Evolution of AI in Advertising: Machine Learning vs. Generative AI

Digital Remedy

But it was 2022 that marked a major turning point—ChatGPT brought generative AI to the mainstream, enabling machines to create human-like text, imagery, and even code. The release of tools like ChatGPT and DALL·E in 2022 captured the public’s imagination and accelerated innovation across industries.