VideoWeek

FEBRUARY 11, 2025

Quote of the Week Number of the Week Charts of the Week Retail Media Offsets Performance Declines for Criteo Criteo saw its total 2024 revenues drop 1 percent YoY, according to the French ad tech firm. Publicis revenues overtook those of US agency group Omnicom in 2022 and has grown the gap in the last two years.

Retail

illumin

SEPTEMBER 26, 2024

He was later reinstated in November 2022 when multi-billionaire Elon Musk acquired the rights to X – though he had been silent with no posts, retweets, or replies. A study made by the University of Buffalo showed that during the 2022 midterm election cycle, Truth Social was more effective at drawing news attention to Donald Trump.

Media

VideoWeek

NOVEMBER 20, 2024

Ad tech giant The Trade Desk today announced it is launching its own CTV operating system (OS) called ‘Ventura’, confirming rumours which surfaced this summer. Ventura will also offer “fewer (more relevant) ads”, according to The Trade Desk, although the company provided no point of comparison.

Ad Tech

Adweek

JUNE 13, 2025

ViX, launched in 2022, is the largest Spanish-language streaming platform in the world. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Dan Riess , chief operating officer of U.S. Based out of New York, Mark has also contributed to ADWEEK.

Audience

Martech

JULY 26, 2024

This could lead to less competition and more market consolidation in the ad tech industry. “By For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022).

Cookies

Adweek

JUNE 16, 2025

Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. I’m looking forward to joining this innovative team and helping drive the future of our media business together.” Kelm will be based at Roku’s offices in San Jose, Calif. Based out of New York, Mark has also contributed to ADWEEK.

Media

Marketing Dive

JUNE 6, 2025

She departed Meta in 2022 after acting as chief operating officer of its Reality Labs division dedicated to developing virtual reality products and the metaverse. Hiroki Asai, who has acted as the platform’s global head of marketing since 2020, is moving into the newly created role of chief experience officer, where he will oversee Van Dyck.

Ad Tech

Marketing Dive

JULY 22, 2025

Consumers are also buying into the streamer’s ad-supported tier, which launched in 2022 and is shifting to an in-house ad-tech stack. Other recent collaborations include Domino’s work with “Squid Game ,” a dystopian South Korean thriller, around its Emergency Pizza promotions. registered office is 275 Grove St.

Cookies

Adweek

JUNE 20, 2025

” Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. By connecting retail media signals to our content, we’re helping brands create more personal, actionable, and measurable experiences—enabling shoppable storytelling and delivering solutions that truly move the needle.”

eCommerce

Ad Monsters

APRIL 7, 2025

For instance, when The Trade Desk first launched OpenPath in 2022, some worried whether a DSP would work in the best interest of publishers. The Guardians programmatic revenue in the US increased over 25% so far in 2025 compared to this time last year. But OpenPath and The Trade Desk are not without their critics.

Impressions

Marketing Dive

JULY 10, 2025

In 2022, Honda unveiled the Hondaverse during a time of declining car sales. To create excitement for the event, the company is hosting two separate giveaways for Twitch viewers. Due to its popularity among young consumers, Fortnite has become a go-to for brands looking to capture Gen Z attention. TechTarget, Inc.s Newton, MA 02466.

Cookies

Marketing Dive

JUNE 13, 2025

20, 2022 in Coral Gables, Florida. Published June 13, 2025 Peter Adams Senior Reporter post share post print email license A person walks past a Peloton store on Jan. Joe Raedle via Getty Images Peloton Interactive has named Megan Imbres as CMO, effective July 7, according to a press release.

Communications

illumin

JANUARY 9, 2025

Between 2020 and 2022, it increased from $4.6 To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of ad tech and advertising. How big is the wellness industry? The wellness industry is massive and growing. trillion to $5.8 Follow @illuminHQ

Ad Tech

Digiday

JUNE 16, 2025

Competition and Markets Authority has opened a consultation on potentially releasing Google from Privacy Sandbox commitments imposed in 2022. Some are concerned this represents ‘a W’ for corporate conjury.

Ad Tech

VideoWeek

JUNE 6, 2025

Tech Lab says this would allow the industry to build more efficient programmatic tools, and would better cater to new innovative programmatic solutions. ” On the commerce side, WPP Media said Criteo, Ocado Ads, and DICK’S Sporting Goods are signed up to feed commerce data into Open Intelligence.

Media

VideoWeek

JULY 18, 2025

Top Stories Netflix Says In-House Ad Tech is Helping Ramp Up Revenues Netflix revenues jumped 16 percent during Q2 2025, the streaming giant announced on Thursday, while the company also upgraded its full-year revenue forecast to $44.8-45.2 billion, up from $43.5-44.5

Ad Tech

VideoWeek

MAY 27, 2025

Since the start of 2020, ad spend growth has varied dramatically from one quarter to the next. In 2022 for example, growth in Q1 reached 31.6 In real terms, both France and Italy grew slightly quicker than the UK, while Germany, Spain, and the Netherlands all grew slower. The End of the Rollercoaster? percent, but sat at just 4.8

Retail

VideoWeek

JANUARY 8, 2025

And there was plenty of talk in 2022 about broadcasters and agencies switching to alternative currencies. Steady progress A period of turbulence for Nielsen a few years back, when its ratings came under fire from advertisers and it lost accreditation from the Media Ratings Council, opened up an opportunity for competitors to take ground.

Agency

VideoWeek

FEBRUARY 21, 2025

. “We continue to make progress growing ad demand through deeper third-party platform integrations, improving the Roku Experience (which starts at our Home Screen) to expand monetisation, and growing Roku-billed subscriptions,” the company said.

Agency

VideoWeek

APRIL 8, 2025

In this week’s ‘Tariff Edition’ of the Week in Charts, we track the impact of Donald Trump’s sweeping tariff announcements on the Big Tech, ad tech, TV and agency markets. trillion from the US stock market, with Big Tech hit particularly hard by the impact on global trade.

Ad Tech

VideoWeek

APRIL 9, 2025

Advertising platform Nexxen invested in VIDAA, the operating system for Hisense TVs, back in 2022, extending a previous deal which granted Nexxen exclusive access to VIDAA’s automatic content recognition (ACR) data.

Advertising

VideoWeek

NOVEMBER 8, 2024

Top Stories AppLovin Overtakes The Trade Desk as Largest Publicly Traded Ad Tech Business Mobile ad tech specialist AppLovin saw its share price shoot up by nearly 50 percent this week off the back of strong Q3 earnings, taking its market cap to over $82 billion.

Ad Tech

Marketing Dive

JUNE 20, 2025

Ride Offers is an ad product available through Uber Advertising’s Journey Ads solution, which launched in 2022. Uber claims its Journey Ads deliver performance above industry standards , including a click-through rate of over 3% and an average global view time of more than 100 seconds. TechTarget, Inc.s Newton, MA 02466.

Advertising

VideoWeek

FEBRUARY 7, 2025

The round follows a $300 million investment from Summit Partners in 2022, and brings StackAdapts total investment to over $500 million. The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns.

Marketing

Ad Monsters

MARCH 18, 2025

With fewer safeguards in place, cyber threatsparticularly those targeting ad tech infrastructuremay increase in frequency and severity. In 2022, GeoEdge observed programmatic technology being used as a tool for psychological warfare at the outbreak of the Russia-Ukraine war.

Ad Ops

VideoWeek

JULY 24, 2025

But already, the EU is putting together another new piece of legislation targeting the tech sector, the Digital Fairness Act, which is designed to crack down on unfair and manipulative practices by digital businesses that hurt consumers.

Banner

VideoWeek

JANUARY 20, 2025

Back in 2022, the business sold its public sector research unit Kantar Public to PE firm Trilantic Europe (for an undisclosed fee). Rumours grew towards the end of last year that Kantar Group, which is 60 percent owned by private equity firm Bain Capital alongside WPP’s 40 percent ownership, was looking to sell Kantar Media.

Media

VideoWeek

MARCH 11, 2025

Ad Tech US tech stocks plummeted on Monday, when the Nasdaq suffered its steepest drop since 2022. Tech AI chip giant Nvidia has lost $1 trillion in market value sinceits record high inJanuary. TV ITV’sstock price jumped after the UK broadcaster reportedrecord profits in its 2024 earnings.

Video Ads

Marketing Dive

JUNE 16, 2025

Santiago via Getty Images Delivery giant DoorDash last week announced the first acquisition to strengthen its advertising division with a $175 million deal for the ad-tech startup Symbiosys. The more that we can just drive performance for them through a very simple process, that’s what were really striving for.” TechTarget, Inc.s

Retail

VideoWeek

JULY 15, 2025

Women’s Sport UK Reach Falls for First Time in Three Years During the first five months of the year, broadcasting reach for women’s sport in the UK fell for the first time since 2022, according to the Women’s Sport Trust (WST) Visibility Report. million viewers,” said the report. Magnite’s market cap now stands at $3.26

Non-Profit

Marketing Dive

JULY 7, 2025

Deep Dive Library Events Press Releases Topics Subscribe Search Subscribe Search Brand Strategy Mobile Creative Social Media Video Agencies Data/Analytics Influencer Marketing Ad Tech CMO Corner An article from Dive Brief Adidas unites superstars across music, sports, fashion in culture play Samuel L. TechTarget, Inc.s

Fashion

VideoWeek

MARCH 14, 2025

percent of revenues in 2022 to 15.9 And Fernandez said he plans to keep total investment high, as he believes total marketing spend in 2022 was too low to be competitive. Chartbeat Acquires Publisher Monetisation Business FatTail Chartbeat, a US-based data and analytics company, has acquired ad tech firm FatTail for an undisclosed fee.

Food

VideoWeek

JUNE 2, 2025

.” An interactive future Almost one year on from his departure from Netflix, Naylor notes the “pretty rapid build” it took to get the streaming service’s ad-supported tier off the ground back in November 2022.

Mobile Search

Marketing Dive

JUNE 10, 2025

Recommended Reading Twix ditches left-right divide for new brand position around unity By Peter Adams • March 26, 2025 M&M’s updates branding — including mascots — to put inclusivity front and center By Peter Adams • Jan. TechTarget, Inc.s registered office is 275 Grove St. Newton, MA 02466.

Retail

VideoWeek

APRIL 17, 2025

DoubleVerify to Sue Check My Ads for Defamation DoubleVerify has told Check My Ads, an advertising watchdog, to prepare for litigation concerning alleged defamatory statements it made about the ad tech firm, according to Adweek. OBrien serves as Client Services Director at Toucan, a global Amazon and TikTok agency.

Marketing

Marketing Dive

JUNE 23, 2025

Across demographics, overall engagement with luxury brands has declined since 2022. While spending on personal luxuries slowed in the first quarter and demand for fine wines and spirits stagnated, luxury hospitality spending remained robust, reflecting consumers’ desire to spend more on experiences rather than things. TechTarget, Inc.s

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VideoWeek

NOVEMBER 21, 2024

Ad tech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. ” Follow VideoWeek on Twitter and LinkedIn.

Ad Server