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Subscribe Sign In Agencies Brands Creativity Media TV Commerce Tech Creators AdTech Industry News Universal Ads Introduces First-of-Its-Kind TV Business Partner Program Brands gain access to high-impact creative and measurement partners Universal Ads said it will add more publishers in the near future.
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Utah Consumer Privacy Act Utah was the fourth state to enact comprehensive privacy laws in March 2022. The state passed Senate Bill 6 on May 10, 2022. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of adtech and advertising.
The boom of e-commerce during COVID lockdowns has faded and according to a recent finding from the NPD Group, in 2022 more holiday purchases were made in a physical store than online. To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of adtech and advertising.
But it was 2022 that marked a major turning point—ChatGPT brought generative AI to the mainstream, enabling machines to create human-like text, imagery, and even code. The release of tools like ChatGPT and DALL·E in 2022 captured the public’s imagination and accelerated innovation across industries.
Quote of the Week Number of the Week Charts of the Week Retail Media Offsets Performance Declines for Criteo Criteo saw its total 2024 revenues drop 1 percent YoY, according to the French adtech firm. Publicis revenues overtook those of US agency group Omnicom in 2022 and has grown the gap in the last two years.
He was later reinstated in November 2022 when multi-billionaire Elon Musk acquired the rights to X – though he had been silent with no posts, retweets, or replies. A study made by the University of Buffalo showed that during the 2022 midterm election cycle, Truth Social was more effective at drawing news attention to Donald Trump.
Adtech giant The Trade Desk today announced it is launching its own CTV operating system (OS) called ‘Ventura’, confirming rumours which surfaced this summer. Ventura will also offer “fewer (more relevant) ads”, according to The Trade Desk, although the company provided no point of comparison.
ViX, launched in 2022, is the largest Spanish-language streaming platform in the world. Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. Dan Riess , chief operating officer of U.S. Based out of New York, Mark has also contributed to ADWEEK.
This could lead to less competition and more market consolidation in the adtech industry. “By For the rest, recent data shows that cookie-based targeting is ROI negative (Ahmadi et al 2023) and largely is not significantly more accurate than random targeting (Neumann et al 2022).
Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. I’m looking forward to joining this innovative team and helping drive the future of our media business together.” Kelm will be based at Roku’s offices in San Jose, Calif. Based out of New York, Mark has also contributed to ADWEEK.
She departed Meta in 2022 after acting as chief operating officer of its Reality Labs division dedicated to developing virtual reality products and the metaverse. Hiroki Asai, who has acted as the platform’s global head of marketing since 2020, is moving into the newly created role of chief experience officer, where he will oversee Van Dyck.
Consumers are also buying into the streamer’s ad-supported tier, which launched in 2022 and is shifting to an in-house ad-tech stack. Other recent collaborations include Domino’s work with “Squid Game ,” a dystopian South Korean thriller, around its Emergency Pizza promotions. registered office is 275 Grove St.
” Mark Mwachiro Mark Mwachiro is a TVNewser contributor who has been writing for the blog since March 2022. By connecting retail media signals to our content, we’re helping brands create more personal, actionable, and measurable experiences—enabling shoppable storytelling and delivering solutions that truly move the needle.”
For instance, when The Trade Desk first launched OpenPath in 2022, some worried whether a DSP would work in the best interest of publishers. The Guardians programmatic revenue in the US increased over 25% so far in 2025 compared to this time last year. But OpenPath and The Trade Desk are not without their critics.
In 2022, Honda unveiled the Hondaverse during a time of declining car sales. To create excitement for the event, the company is hosting two separate giveaways for Twitch viewers. Due to its popularity among young consumers, Fortnite has become a go-to for brands looking to capture Gen Z attention. TechTarget, Inc.s Newton, MA 02466.
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Between 2020 and 2022, it increased from $4.6 To see more from illumin, be sure to follow us on Twitter and LinkedIn where we share interesting news and insights from the worlds of adtech and advertising. How big is the wellness industry? The wellness industry is massive and growing. trillion to $5.8 Follow @illuminHQ
Competition and Markets Authority has opened a consultation on potentially releasing Google from Privacy Sandbox commitments imposed in 2022. Some are concerned this represents ‘a W’ for corporate conjury.
Tech Lab says this would allow the industry to build more efficient programmatic tools, and would better cater to new innovative programmatic solutions. ” On the commerce side, WPP Media said Criteo, Ocado Ads, and DICK’S Sporting Goods are signed up to feed commerce data into Open Intelligence.
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Since the start of 2020, ad spend growth has varied dramatically from one quarter to the next. In 2022 for example, growth in Q1 reached 31.6 In real terms, both France and Italy grew slightly quicker than the UK, while Germany, Spain, and the Netherlands all grew slower. The End of the Rollercoaster? percent, but sat at just 4.8
And there was plenty of talk in 2022 about broadcasters and agencies switching to alternative currencies. Steady progress A period of turbulence for Nielsen a few years back, when its ratings came under fire from advertisers and it lost accreditation from the Media Ratings Council, opened up an opportunity for competitors to take ground.
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In this week’s ‘Tariff Edition’ of the Week in Charts, we track the impact of Donald Trump’s sweeping tariff announcements on the Big Tech, adtech, TV and agency markets. trillion from the US stock market, with Big Tech hit particularly hard by the impact on global trade.
Advertising platform Nexxen invested in VIDAA, the operating system for Hisense TVs, back in 2022, extending a previous deal which granted Nexxen exclusive access to VIDAA’s automatic content recognition (ACR) data.
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The round follows a $300 million investment from Summit Partners in 2022, and brings StackAdapts total investment to over $500 million. The risk however is that ad spend gets funnelled not necessarily to those channels which really generate the best returns, but those which are best able to demonstrate short-term returns.
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But already, the EU is putting together another new piece of legislation targeting the tech sector, the Digital Fairness Act, which is designed to crack down on unfair and manipulative practices by digital businesses that hurt consumers.
Back in 2022, the business sold its public sector research unit Kantar Public to PE firm Trilantic Europe (for an undisclosed fee). Rumours grew towards the end of last year that Kantar Group, which is 60 percent owned by private equity firm Bain Capital alongside WPP’s 40 percent ownership, was looking to sell Kantar Media.
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Santiago via Getty Images Delivery giant DoorDash last week announced the first acquisition to strengthen its advertising division with a $175 million deal for the ad-tech startup Symbiosys. The more that we can just drive performance for them through a very simple process, that’s what were really striving for.” TechTarget, Inc.s
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Across demographics, overall engagement with luxury brands has declined since 2022. While spending on personal luxuries slowed in the first quarter and demand for fine wines and spirits stagnated, luxury hospitality spending remained robust, reflecting consumers’ desire to spend more on experiences rather than things. TechTarget, Inc.s
Adtech business Mediaocean today announced it has agreed a deal to acquire Innovid, a specialist in converged TV advertising, for $500 million. Mediaocean says it will merge Innovid with Flashtalking, the ad server it bought back in 2021, also for $500 million. ” Follow VideoWeek on Twitter and LinkedIn.
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