Digiday

NOVEMBER 29, 2022

For the duration of this year, Philadelphia Cream Cheese has experimented with everything from experiential pop-up restaurants to music festival appearances. Most recently, that experimentation has led the 150-year-old Kraft-owned brand to Reddit, where it is looking to tap into the platform’s honest, in-depth food reviews.

Pop-Up 72

Pop-Up Banner Brand Awareness Ad Inventory 72

Lemonads

OCTOBER 6, 2020

Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated? This “ Native Advertising ” is particularly effective on an open web, but ads are getting more intrusive, annoying, and ineffective than ever! That’s how native advertising is done wrong!

Native Advertising 52

Native Advertising Advertising Click Through Rate Banner 52

Digiday

SEPTEMBER 21, 2022

million people make a first-time purchase digitally on its owned channels — up 75% over Q1 2021 and more than 7% since last quarter, though he did not provide exact figures. Food brands boosting brand awareness through creative means is not something new. social data and conversion platform Influential.

Food 69

Food Pop-Up Brand Awareness Conversion 69

Digiday

JUNE 27, 2022

Hoka’s campaign marks a catalytic growth point for a brand that, up until now, has largely bet on wholesale distribution and partnerships to break into the highly competitive athletic footwear space. Overall, website visits are up 68%. billion in 2021. The sector is expected to grow by 39% to $21.2 billion this year. “We

Pop-Up 69

Pop-Up Retail Brand Awareness Fashion 69

Lemonads

AUGUST 10, 2020

Hybrid ads are those ad formats combining an ad with other interesting site content to increase user engagement , and we know that user engagement, today, is a necessary part to increase your brand awareness! Have you ever got bothered by those ads popping-up, interrupting your reading while you were so concentrated?

Native Advertising 52

Native Advertising Advertising Non-Profit CPC 52

Digiday

OCTOBER 18, 2022

Misfits Market, the online value grocer and subscription box for fresh produce, is tapping social media and out-of-home advertising to boost brand awareness as it seeks the attention of its target audience: Gen Z and older millennials. Specifically, Misfits Market targets 25-to-49-year-olds in the U.S.

Media 72

Media Marketing Food Geo targeting 72

Digiday

FEBRUARY 14, 2023

Users exposed to MiQ’s media ended up booking 37 days in advance — 19% higher than organic traffic to the site. Since its launch in December 2021, PinkNews has published 70 episodes, amassed 500,000 subscribers and reached 50 million unique users. Stay tuned to find out who the judges will select as this year’s winners.

Fashion 69

Fashion Ad Tech Pop-Up Ad Server 69

Single Grain

MARCH 16, 2020

If ads for those sneakers aren’t following you across websites, then you’ve probably just cleaned up the web cookies. Previously, brands primarily thought about how to raise the overall brand awareness among masses; today, the focus is shifting towards one-to-one communication. music gig, party or storefront).

Advertising 105

Advertising Marketing Ad Tech Demand Side Platform 105

Single Grain

OCTOBER 12, 2023

Obviously, this boosts brand recognition and awareness. This will boost your brand awareness even further. A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. To say this channel “blew up” is an understatement: Lofi Girl has 13.4M

Impressions 98

Impressions Machine Learning Audience Brand Awareness 98

Single Grain

JUNE 10, 2021

Content marketing is a digital strategy that helps helps raise brand awareness, educate prospects, acquire and nurture relevant leads, and improves sales. Dive Deeper: SEO Keyword Research Made Easy in 2021. Top Features: Ahrefs keeps its search base up to date by using clickstream data. Analytics Tools. Infographics.

Marketing 94

Marketing SEO Pop-Up Communications 94

Single Grain

MAY 16, 2023

Drive Company Growth Since native ads look like organic content, users have a stronger chance of remembering and interacting with these ads, enhancing brand awareness. Advertisers can also pay based on how long their ads are up on the website. Here are several key reasons why you should invest in native-promoted listings.

Native Advertising 52

Native Advertising Advertising Video Ads Machine Learning 52

illumin

FEBRUARY 20, 2024

Here’s a quick guide on how to step up your mobile advertising game. This is fuelled by the fact that mobile usage among US adults has been consistently growing , from 248 million in 2021, to 250.7 Advertisers are able to tap into this vast target market, significantly increasing brand awareness and generating leads for their business.

Advertising 52

Advertising Banner Mobile Ads Mobile Search 52

illumin

JANUARY 22, 2024

Users will see a call to action that will end up in the destination you set when create the messenger ad; Marketplace ads : marketplace ads make use of Meta’s marketplace feature and are typically used for businesses wanting to reach more people who are browsing in the marketplace.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Single Grain

NOVEMBER 28, 2023

When you think of the different ways people are using tools like Bard to answer their questions, there’s always a likelihood that Bard will refer to topically authoritative brands that support its response to the user’s prompt. It essentially takes information from Google and presents in a more conversational way.

Marketing 126

Marketing First-Party Cookies SEO Audience 126

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

Game developers often sell ad space in video games through which brands can promote themselves in a more integrated, seamless game environment. This provides a more engaged experience for consumers instead of typical in-app advertisements, pop-ups, or banners commonly seen in mobile games.

Advertising 52

Advertising Marketing Banner Pop-Up 52

Single Grain

DECEMBER 27, 2019

In 2020, podcast hosts and content creators must step up to produce shows that keep people hooked. Be concise and sum up key points for your listeners, because it's not that easy to rewind a podcast episode (particularly with smart speakers). billion industry by the year 2021. Click To Tweet.

SEO 23

SEO Audience Pop-Up Communications 23

VideoWeek

MAY 16, 2025

O’Kelley himself, now heading up Scope3, has spoken extensively about the potential for AI-agents to massively disrupt the tools used to buy and sell media, and indeed this same thinking seems to have driven Microsoft’s decision. The business, which aims to drive CTV as a performance marketing channel, plans to raise up to $187.2

Ad Tech 52

Ad Tech Demand Side Platform Media Pop-Up 52