Remove 2021 Remove Audience Remove MarTech
article thumbnail

How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Think beyond national boundaries: Paris sponsors are The brand sponsorship landscape is drastically different from the 2020 Tokyo Games (which took place in 2021 because of COVID-19). Processing.

article thumbnail

The new data layer in martech has taken hold as the foundation upon which marketing AI will be built

Chief Martech

In our recent State of Martech 2024 report — which is free and now fully ungated — Frans Riemersma and I analyzed a ton of transformation happening across the martech industry, from the AI-powered explosion of the martech landscape to three counterintuitive truths of “composability” in martech stacks.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How brands are handling the lack of transparency in major ad platforms

Martech

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. The AI optimizes based on the advertiser’s goals but hides many controls marketers are used to, like audience targeting or channel choice. Processing.

article thumbnail

How to get your email marketing ready for iOS 18

Martech

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. When iOS 15 was released, the big introduction there was mail privacy protection, McKenna said in a panel for The MarTech Conference. This will improve the chance your emails go to the desired tabs.

article thumbnail

The secret to getting your marketing team to use AI

Martech

The cautionary tale of Zillow’s iBuying collapse in 2021 is a case in point. Tailor explanations to the audience. The post The secret to getting your marketing team to use AI appeared first on MarTech. However, without transparency, it can just as easily undermine that trust, leading to costly missteps and eroded confidence.

article thumbnail

Why smart marketers should front-load spending in 2025

Martech

As I said in my earlier post here on MarTech, I’m not a predictions guy. Are we embracing AI in the right way and are we aligned on our strategy with our martech stack? Dig deeper: 10 martech predictions of what won’t happen in 2025 From investment to cutbacks? I’m 53. What should our next move be?

article thumbnail

Ben’s Original refreshes identity 5 years after dropping ‘Uncle’

Marketing Dive

Ben’s Original worked with WPP Media on innovations focused on social channels and to deploy contextually relevant ad placements as part of the agency’s “evolved audience approach.” Agency T&P, which is backed by ad-holding group WPP, developed the brand platform while WPP Media handled the media plan. © 2025 TechTarget, Inc.