2021-holiday-shopping-review 
InMobi
JANUARY 25, 2022
Now that the 2021 holiday shopping season is over, how did consumers in the U.S. actually shop? Top 5 Findings: Just 28% of those between the ages of 18 and 24 said they shopped in store this holiday season. say they have new shopping habits. say they have new shopping habits.
MNTN
JULY 29, 2022
A Harvard Business Review study of the 2008 economic recession found that brands that experienced growth shared three important qualities: They maintained ad spend They justified their budgets with measurable ROI They leveraged a TV presence to build and grow strong brands. higher than in 2021 and 18.3% higher than in 2021 and 18.3%
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MNTN
AUGUST 19, 2022
This year’s US holiday sales are forecasted to increase 3.3% October will be the permanent new kick-off for the holidays, because it feels normal now after two years and it gives retailers three months to make their number versus two,” said Mike Black, Chief Marketing Officer at ecommerce analytics firm Profitero. to $1.262 trillion.
Basis
JULY 7, 2023
It feels strange to say this so early in the calendar year, but the holidays really are fast approaching—and, with them, the need to start planning your holiday campaigns. And what trends, data, and forecasts are driving your holiday planning needs? on the heels of marked retail and e-commerce growth over 2020 and 2021.
MNTN
SEPTEMBER 11, 2023
billion in 2022, and exceeded 2021’s record of $10.1 Audience Name: Halloween Shopping Enthusiast Audience Provider: Gravy Analytics Why they’ve valuable: If there’s one segment you’ll want to switch on this year, it’s this one. Their target: a piece of the consumer Halloween spending pie, which reached a record $10.6
Martech Series
DECEMBER 23, 2022
It is a crucial time for both, B2B and B2C companies as this ”holiday” period presents an amazing opportunity. For any segment, the Christmas holiday hype is hard to avoid and marketers are all geared up to fill TV and mobile screens with advertisements and special offers. Holiday Spirit should be added to the page.
Martech
DECEMBER 28, 2021
“As a result, brands began efforts to simplify the tech stack and cut down on the number of customer data sources from which they create actionable intelligence in 2021. As we saw in the most recent holiday shopping push, seasonal events are spreading out over a longer period of time. “By Getting more personal. AI optimization.
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