Basis

MARCH 22, 2023

Grace Briscoe is SVP of Candidates and Causes at Basis Technologies Digital advertising spend soared even higher for the 2022 US elections. This seemed like an aberration because of the record-setting 2020 US elections that generated the highest voter turnout ever. Other formats should be monitored, especially audio.

Advertising

Admixer

AUGUST 31, 2021

It accounted for 29% of US digital ad spend in 2020, while Google Ad Exchange conducts sales for more than half of the domain names on the web, setting the tone for the entire ecosystem of display advertising. Google is, without question, one of the pillars of the adtech industry. Google ad tools became the […].

Ad Exchange

Single Grain

JUNE 13, 2023

Oberlo )​​ Mobile advertisements account for nearly three-quarters (73%) of Facebook’s total ad revenue. Business Insider ) Google ads on the search network achieve an average click-through rate (CTR) of 4.10%, while the display network achieves a CTR of 0.60%. percentage points compared to the second half of 2020.

Advertising

More About Advertising

DECEMBER 17, 2023

We’ve now seen the latest report from an advertiser trade body to shine a critical light on the ineffectiveness of online display advertising on the Open Web.

Display Advertising

Digiday

DECEMBER 7, 2022

For the 2020 study, ISBA and PwC U.K. convinced advertisers and publishers to corral their ad tech intermediaries, namely demand and supply-side platforms, to expose log-level data which was then analyzed to explore deltas in reported figures. Even so, the problems prevented by its absence are clear. ”

Advertising

InMobi

MARCH 13, 2020

For 2020, InMobi was recertified by the Trustworthy Accountability Group (TAG). According to numbers cited by eMarketer , not only did the amount of digital display advertising budget lost to fraud drop significantly between 2015 and 2019, but ad fraud is no longer a top cited concern among marketers and media buyers.

Display Advertising

YieldBird

JULY 25, 2023

Display advertising grew by 9.5% billion, while search advertising saw a 10.7% According to the report, programmatic advertising, excluding social media, accounted for over half (57.9%) of display advertising expenses, representing 13.9% increase to €0.7 increase to €37.4 of investments.

Advertising

YieldBird

JULY 25, 2023

Display advertising grew by 9.5% billion, while search advertising saw a 10.7% According to the report, programmatic advertising, excluding social media, accounted for over half (57.9%) of display advertising expenses, representing 13.9% increase to €0.7 increase to €37.4 of investments.

Advertising

Clearcode

APRIL 21, 2023

According to Reuters Institute’s Journalism, Media, and Technology Trends and Predictions 2022 , display advertising was considered an important source of income by 81% of publishers in 2020 but this dropped to 73% in 2022. Advertisements on websites can take various forms, such as banners, pop-ups, video ads, etc.

Header Bidding

illumin

JUNE 7, 2018

This impacted all digital display advertising formats and gave new guidelines for building display ads so that creative adjusts to a variety of screen sizes and resolution capabilities. The full document is worth reviewing if you’re in the business of creating display advertisements, you can take a look at it here.

Display Advertising

Ad Wisey

MAY 13, 2022

You may show sponsored search advertising on Google search engine results pages using Google Ads, previously known as Google Adwords. According to Snapchat, users are 20% more likely to use their phones when buying in 2021 than in 2020. You can start running advertising for as little as $5 per day. Why Google Ads? Huge reach.

Brand Awareness

Digiday

JANUARY 26, 2023

And according to that exec, they haven’t ever had a down quarter, aside from Q2 2020 during the first three months of the pandemic. We’re down right now as much as 20% to 25% in our forecast for Q1,” said an executive from a digital media company who was permitted anonymity in exchange for candor.

Healthcare

InMobi

SEPTEMBER 7, 2016

Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US. In fact, the InMobi network shows that combining mobile video with rich media doubles the time spent on the ad unit and drives phenomenal brand engagement for advertisers.

Video Ads

InMobi

JANUARY 21, 2022

digital grocery sales grew almost 64% year over year in 2020, according to eMarketer. As more retail media networks launch, advertisers will be looking to allocate their budgets towards the most effective ad units along the shopper’s purchase journey.

Retail

MediaFuse

JUNE 6, 2019

According to eMarketer by 2020 more than $65 billion will be spent on programmatic digital display advertising. The benefits of such a solution are countless and access to real-time data allows marketers to tweak campaigns as many times as it is required to hit certain results.

Marketing

InMobi

FEBRUARY 2, 2021

As real time bidding (RTB) and programmatic advertising become more popular than ever before with digital marketing professionals of all stripes for buying and selling, it helps to understand the key players in programmatic buying. In many ways, ad network is a dated term, with SSPs and exchanges replacing the ad network of old.

Ad Exchange

Lemonads

NOVEMBER 29, 2020

We can expect programmatic advertising to continue to grow. In the US, 85% of digital display advertising spending was transacted through programmatic technology in 2020. of all digital display advertising spend in 2021 despite a downturn due to the pandemic.

Advertising

Clearcode

MARCH 23, 2023

Retail media advertising centers around a brand showing ads for its products or services on a retailer’s website. A classic example would be Samsung advertising its new TVs on Walmart’s website. While this may sound very similar to traditional display advertising, the key difference is the place (i.e.

Retail

Lemonads

AUGUST 7, 2021

The value of the programmatic advertising industry was estimated to be around 130 billion US dollars in 2020. According to projections, this number will exceed $155 billion by 2021, making it one of the most popular forms of advertising available. and $3 depending on the source.

Affiliates

VideoWeek

JUNE 17, 2022

The survey found that in the US, AVOD streaming increased by 29 percent between 2020 and 2022, compared with 21 percent for SVOD streaming. This follows from rates of 12 percent in 2016 and 15 percent in 2020. AVOD Adoption Outpaces SVOD in US. AVOD adoption is faster than that of SVOD services, research by Comscore suggests.

Ad Tech

Single Grain

JUNE 5, 2023

Work With Us General Online Advertising Statistics There are 4.95 Influencer Marketing Hub ) Global digital advertising spend amounted to over $600 billion in 2022. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. from 2020 to 2027. of global advertising efforts.

Advertising

VideoWeek

MAY 20, 2022

An Innovid study showed that CTV accounted for 46 percent of all video impressions, up from 40 percent in 2020, as mobile fell from 43 percent to 39 percent. The survey analysed 286 billion video and display advertising impressions across Innovid’s platform throughout 2021. Prisma Media Solutions Trials ID5 ID.

Impressions

Ad Beat

JANUARY 1, 2020

There’s simply not enough demand in the marketplace for mobile ads right now—something that’s bound to change as we step into 2020. There are several ways in which you can market your business using mobile advertising. Google is the main player when it comes to mobile display ads.

Mobile Ads

Single Grain

JUNE 30, 2022

A programmatic advertising agency consists of specialized online marketing professionals who manage several programmatic display marketing ad platforms. These agencies help you effectively purchase digital media through display advertising and real-time bidding. Get My Free Programmatic Advertising Plan .

Agency

Clearcode

APRIL 26, 2022

In 2020, Google Chrome announced that it would be shutting off support for third-party cookies by 2022. Then in 2020, Apple announced that it would be introducing new privacy changes to its mobile operating systems in an effort to increase user privacy for iOS, iPadOS and tvOS users. First up we have display advertising.

Advertising

Ad Monsters

JUNE 29, 2022

In 2020, CheckMyAds Co-Founder Nandini Jammi wrote about how five ad tech companies refused to work with Salty , an independent newsletter magnifying women, trans, and non-binary voices. . For years, LGBTQ media companies have struggled to monetize their traffic.

Ad Tech

VideoWeek

JULY 12, 2024

.” AOP Finds Falling Video and Display Advertising Revenues for Publishers The Association of Online Publishers (AOP) and Deloitte’s latest Digital Publishers’ Revenue Index (DPRI) published this week found that while publishers’ Q1 revenues were up by 0.7 Online video revenues were down by 7.4

Ad Tech

VideoWeek

SEPTEMBER 13, 2024

Google meanwhile maintained its position that the market it’s accused of dominating – digital display advertising on the open web – isn’t a real market. Google says that it competes with social platforms and in-app ad businesses, as well as rival ad tech businesses which operate across the open web.

Food

VideoWeek

MARCH 10, 2023

Display advertising revenues were fairly static, up by 0.1 Jedda has been CFO at Stitch Fix since 2020, following a 15-year stint at Amazon. “I But this growth was largely driven by subscription revenues, which were up by 12.9 percent year on year. percent, while online video revenues fell by 1.9

GDPR

VideoWeek

MARCH 28, 2025

“The stabilisation of display advertising, coupled with the significant growth in video and audio, suggests that publishers are adapting to the evolving digital landscape. However, the plaintiffs have been allowed to move ahead with their claim that CEO Sundar Pichai submitted false statements to Congress in 2020.

Non-Profit

VideoWeek

APRIL 4, 2025

IAB Europe Launches LEAF Sustainability Suite IAB Europe has announced a new suite of sustainability tools called LEAF, designed to help advertisers understand and reduce the carbon emissions of digital ad campaigns in alignment with emerging standards. North joined Reach in 2014, and became CRO in 2020.

Ad Tech